The Alt-right, an abbreviation of alternative right, is a loosely connected far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the 2010s, although it has since established a presence in various other countries. The term is ill-defined, having been used in different ways by various self-described "alt-rightists", media commentators, and academics. Groups which have been identified as alt-right also espouse white supremacism, white separatism, right-wing populism, anti-immigration, racism, anti-communism, anti-Zionism, antisemitism, Holocaust denial, xenophobia, anti-intellectualism, antifeminism, homophobia, and Islamophobia.
In 2010, the American white nationalist Richard B. Spencer launched The Alternative Right webzine. His "alternative right" was influenced by earlier forms of American white nationalism, as well as paleoconservatism, the Dark Enlightenment, and the Nouvelle Droite. His term was shortened to "alt-right" and popularised by far-right participants of /pol/, the politics board of web forum 4chan. It came to be associated with other white nationalist websites and groups, including Andrew Anglin's Daily Stormer, Brad Griffin's Occidental Dissent, and Matthew Heimbach's Traditionalist Worker Party. Following the 2014 Gamergate controversy, the alt-right made increasing use of trolling and online harassment to raise its profile. In 2015, it attracted broader attention—particularly through coverage on Steve Bannon's Breitbart News—due to alt-right support for Donald Trump's 2016 presidential campaign. On being elected, Trump disavowed the movement. Attempting to move from a web-based to a street-based movement, Spencer and other alt-rightists organized the August 2017 Unite the Right rally in Charlottesville, Virginia, which faced significant anti-fascist opposition. After this, the movement began to decline.
The alt-right is a biologically racist movement promoting a form of far-right identity politics for European Americans. Part of its membership supports tight immigration restrictions to ensure a continued white majority in the U.S. Others call for the breakup of the country to form a white separatist ethno-state in North America. Some alt-rightists seek to make white nationalism socially respectable in the U.S. while others, known as the "1488" scene, adopt openly white supremacist and neo-Nazi stances with the intent to shock and provoke. Some alt-rightists are antisemitic, promoting a conspiracy theory that there is a Jewish plot to bring about white genocide, though other alt-rightists view most Jews as members of the white race. The alt-right is anti-feminist, advocates for a more patriarchal society, and intersects with the men's rights movement and the online manosphere. Alt-rightists generally support anti-interventionist and isolationist foreign policies alongside economic protectionism. Individuals aligned with many of the alt-right's ideas but not its white nationalism have been termed "alt-lite".
The alt-right has distinguished itself from earlier forms of white nationalism through its largely online presence and its heavy use of irony and humor, particularly through the promotion of Internet memes like Pepe the Frog. Membership is overwhelmingly white and male, with academic and anti-fascist observers linking its growth to deteriorating living standards and prospects, anxieties about the place of white masculinity, and anger at increasingly visible leftist movements such as Black Lives Matter. Groups using the "alt-right" label have been characterized as hate groups, while alt-right material has contributed to the radicalization of white men responsible for various far-right murders and terrorist attacks in the U.S. since 2014. Opposition to the alt-right has come from many areas of the political spectrum, including socialists, liberals, and conservatives. Critics charge that the term "alt-right" is merely a rebranding of white supremacism.
Etymology and scope
The term "alt-right" is an abbreviation of the term "alternative right." The neologism was first used in November 2008 by self-described paleoconservative philosopher Paul Gottfried, addressing the H. L. Mencken Club about what he called "the alternative right". This talk was published in December 2008 under the title "The Decline and Rise of the Alternative Right", becoming the earliest published usage of the phrase in its current context according to Slate. Since 2016, the term has been commonly attributed to Richard B. Spencer, president of the National Policy Institute and founder of Alternative Right. A white supremacist, Spencer coined the term in 2010 in reference to a movement centered on white nationalism and has been accused by some media publications of doing so to excuse overt racism, white supremacism and neo-Nazism.
The anti-fascist researcher Matthew N. Lyons defined the alt-right as "a loosely organized far-right movement that shares a contempt for both liberal multiculturalism and mainstream conservatism; a belief that some people are inherently superior to others; a strong Internet presence and embrace of specific elements of online culture; and a self-presentation as being new, hip, and irreverent." The academic Tom Pollard referred to the alt-right as a "socio/political movement" comprising "a loose amalgam of rightist groups and causes" who "shun egalitarianism, socialism, feminism, miscegenation, multiculturalism, free trade, globalization, and all forms of gun control". The journalist Mike Wendling termed it "an incredibly loose set of ideologies held together by what they oppose: feminism, Islam, the Black Lives Matter movement, political correctness, a fuzzy idea they call 'globalism,' and establishment politics of both the left and the right."
The Southern Poverty Law Center defined the alt-right as "a set of far-right ideologies, groups and individuals whose core belief is that 'white identity' is under attack by multicultural forces using 'political correctness' and 'social justice' to undermine white people and 'their' civilization." The Anti-Defamation League states that "alt-right" is a "vague term actually encompass[ing] a range of people on the extreme right who reject mainstream conservatism in favor of forms of conservatism that embrace implicit or explicit racism or white supremacy".
The historian Timothy D. Snyder commented that "'alt-right' is a term ... meant to provide a fresh label that would sound more attractive than 'Nazi,' 'neo-Nazi,' 'white supremacist,' or 'white nationalist.'". In 2016, the Associated Press (AP) described the "alt-right" label as "currently embraced by some white supremacists and white nationalists" that "may exist primarily as a public-relations device to make its supporters' actual beliefs less clear and more acceptable to a broader audience". The AP said that it has previously called such beliefs "racist, neo-Nazi or white supremacist". Because the term was coined and used by white nationalists themselves rather than being applied to them by academic observers or by their opponents, the journalist Shaya Tayefe Mohajer urged their colleagues not to use the term "alt-right". George Hawley, a political scientist specializing in the U.S. far-right, disagreed with this approach, noting that using terms like "white supremacist" in place of "alt-right" conceals "the ways the Alt-Right differs from other manifestations of the racial right." In 2017, the AP advised journalists to avoid using the term "alt-right", and that any usage should be surrounded with quotations or described as the "so-called alt-right".
According to a 2016 description in the Columbia Journalism Review, the alt-right is not formally organized and may not be an actual movement: "Because of the nebulous nature of anonymous online communities, nobody's entirely sure who the alt-righters are and what motivates them. It's also unclear which among them are true believers and which are smart-ass troublemakers trying to ruffle feathers". Many of its own proponents often claim they are joking or seeking to provoke an outraged response. Andrew Marantz of The New Yorker describes it as "a label, like 'snob' or 'hipster,' that is often disavowed by people who exemplify it". The academic Timothy J. Main characterized it as an "ideological movement" interested more in spreading its ideas rather than operating as a social movement or political party.
According to political scientist Philip W. Gray, efforts to define the alt-right have been complicated by the various contradictory ways in which self-described "alt-rightists" have defined the movement and by the tendency among some of its political opponents to apply the term "alt-right" liberally to a broad range of right-wing groups and viewpoints.
"Dissident right" is a term used by some groups within the alt-right to make white nationalism appear more mainstream or fun. During October and November 2019, Turning Point USA's "Culture War" college tour was frequently targeted by the dissident right, led by Nick Fuentes, who consider some groups to be not sufficiently conservative on issues of race and ethnicity, immigration, and LGBTQ rights.
The alt-right had various ideological forebears. The idea of white supremacy had been dominant across U.S. political discourse throughout the 19th and early 20th centuries. After World War II, it was increasingly repudiated and relegated to the far-right of the country's political spectrum. Far-right groups retaining such ideas—such as George Lincoln Rockwell's American Nazi Party and William Luther Pierce's National Alliance—remained marginal. By the 1990s, white supremacism was largely confined to neo-Nazi and Ku Klux Klan (KKK) groups, although its ideologues wanted to return it to the mainstream. That decade, several white supremacists reformulated their ideas as white nationalism, through which they presented themselves not as seeking to dominate non-white racial groups but rather as lobbying for the interests of European Americans in a similar way to how civil rights groups lobbied for the rights of African Americans and Hispanic Americans. Although white nationalists often officially distanced themselves from white supremacism, white supremacist sentiment remained prevalent in white nationalist writings.
U.S. white nationalists believed that the United States had been created as a nation explicitly for white people of European descent and that it should remain that way. Many called for the formation of an explicitly white ethno-state. Seeking to distance themselves from the violent, skinhead image of neo-Nazi and KKK groups, various white nationalist ideologues—namely Jared Taylor, Peter Brimelow, and Kevin B. MacDonald—sought to cultivate an image of respectability and intellectualism through which to promote their views. Hawley later termed their ideology "highbrow white nationalism", and noted its particular influence on the alt-right. Taylor in particular became a revered figure in alt-right circles.
Under the Republican presidency of George W. Bush in the 2000s, the white nationalist movement focused largely on criticizing mainstream conservatives rather than liberals, accusing them of betraying white Americans. In that period they drew increasingly on the conspiracy theories that had been generated by the Patriot movement since the 1990s; online, the white nationalist and Patriot movements increasingly conversed and merged. Following the election of Democratic Party candidate Barack Obama to the presidency in 2008—making him the first black president of the country—the world-views of a range of right-wing movements, including white supremacists, Patriots, and Tea Partiers, increasingly began to coalesce, in part due to a shared racial animus against Obama.
The alt-right drew upon several older currents of right-wing thought. One was the Nouvelle Droite, a far-right movement originating in 1960s France. Many alt-rightists adopted the Nouvelle Droite's views on pursuing change through "metapolitical" strategies; it thereby shares similarities with European identitarianism, which also draws upon the Nouvelle Droite. The alt-right also exhibited similarities with the paleoconservative movement which emerged in the U.S. during the 1980s. Both opposed neoconservatism and expressed similar positions on restricting immigration and supporting an openly nationalistic foreign policy, although unlike the alt-right, the paleoconservatives were typically closely aligned to traditional Christianity and wanted to reform the conservative movement rather than destroy it. Certain paleoconservatives, such as Samuel T. Francis, moved far closer to the white nationalist position of the alt-right.
There were also links between the American libertarian movement and the alt-right, despite libertarianism's general repudiation of identity politics. Many senior alt-rightists previously considered themselves libertarians, and right-libertarian theorist Murray Rothbard has been cited as a particular link between the two movements due to his staunch anti-egalitarianism and support for ideas about differing IQ levels among racial groups. Also cited in connection with the alt-right was the Dark Enlightenment, or neo-reactionary movement, which emerged online in the 2000s, pursuing an anti-egalitarian message. This movement intersected with the alt-right; many individuals identified with both movements. The Dark Enlightenment however remained distinct in not embracing white nationalism, deeming its focus on the entirety of the white race, as opposed to a small sub-set of individuals, too democratic.
According to Hawley, the alt-right began in 2008. In November that year, the paleoconservative ideologue and academic Paul Gottfried gave a talk at his H. L. Mencken Club in Baltimore. Although the talk was titled "The Decline and Rise of the Alternative Right", it did not contain the phrase "alternative right" itself. Gottfried observed that, as the paleoconservative movement declined, a new cohort of young right-wingers were rising to take its place in challenging the neoconservative ideology then dominant in the Republican Party and broader U.S. conservative movement. One of those endorsing this idea was Richard B. Spencer, a fellow paleoconservative. Born in 1978 to a wealthy family and raised in Dallas, Texas, in 2007 Spencer had dropped out of his PhD programme at Duke University to take up a position at The American Conservative magazine. Spencer claimed he coined the term "alternative right" for the lecture's title, although Gottfried maintained that they were its joint creators. As "alternative right" became associated increasingly with white nationalism in subsequent years, Gottfried distanced himself from it.
After The American Conservative fired Spencer, in 2008 he became managing director of Taki Theodoracopulos's right-wing website Taki's Magazine. The website initially contained contributions largely from paleoconservatives and libertarians, but under Spencer also gave space to white nationalists like Taylor. In 2009, Spencer used the term "alternative right" in the title of an article by white nationalist Kevin DeAnna; by 2010, Spencer had moved fully from paleoconservatism to white nationalism. Spencer left Taki's Magazine and in March 2010 launched The Alternative Right webzine. Early issues featured articles by white nationalists like Taylor and MacDonald as well as the Heathen Stephen McNallen. Spencer noted that "if you look at the initial articles for AlternativeRight.com, that was the first stage of the Alt-Right really coming into its own".
AlternativeRight.com consisted primarily of short essays, covering a range of political and cultural issues. Many of these reflected the influence of the French Nouvelle Droite, although this declined as the alt-right grew. Spencer later stated that he wanted to create a movement distinct from the explicit white power image of neo-Nazi and KKK groups, noting that their approach to white nationalism was "a total nonstarter. No one outside a hardcore coterie would identify with it". In 2011 Spencer became the head of the white nationalist National Policy Institute and launched the Radix Journal to promote his views; in 2012, he stepped down from the AlternativeRight website and took it offline in December 2013. By that year, Spencer was expressing ambivalence about the "alternative right" label; he preferred to be called an "identitarian".
It was on the Internet that Spencer's term "alternative right" was adopted and abbreviated to "alt-right"; according to Slate magazine, the abbreviation "retains the former phrase's associations—the mix of alienation and optimism embedded in the act of proudly affirming an 'alternative' direction—but compacts them into a snappier package." The "alt-right" tag was created with public relations in mind, allowing white nationalists to soften their image and helping to draw in recruits from mainstream conservatism. Many white nationalists gravitated to the term to escape the negative connotations of the term "white nationalism". Spencer thought that by this point, the "Alt-Right" had become "the banner of white identity politics".
It was on websites like 4chan and Reddit that the term gained wider usage, and in 2015 began to grow in popularity. Although there had previously been a strong left-libertarian contingent to these online spaces, there was a gradual rightward turn in chan culture centred on 4chan's politics board, /pol/. This shift took place during the early-mid 2010s. According to Hawley, the alt-right was "an outgrowth of Internet troll culture", and its emergence was marked by the online Gamergate controversy of 2014. According to the journalist David Niewert, Gamergate "heralded the rise of the alt-right and provided an early sketch of its primary features: an Internet presence beset by digital trolls, unbridled conspiracism, angry-white-male-identity victimization culture, and, ultimately, open racism, anti-Semitism, ethnic hatred, misogyny, and sexual and gender paranoia." Gamergate politicized many young people, especially males, in opposition to the perceived culture war being waged by the cultural left. Through their shared opposition to political correctness, feminism, and multiculturalism, chan culture built a link to the alt-right. By 2015, the alt-right had gained significant momentum as an online movement.
Notable promoters of the alt-right included Spencer, Vox Day, Steve Sailer, and Brittany Pettibone. Earlier white nationalist thinkers were also characterized as alt-right thinkers, among them Taylor, and MacDonald. Other prominent alt-rightists included Brad Griffin, a member of the neo-Confederate League of the South who founded the Occidental Dissent blog, Matthew Heimbach, who established the Traditionalist Youth Network in 2013, and Andrew Anglin, who launched the Daily Stormer website—named after the Der Stürmer newspaper active in Nazi Germany—in 2013. By 2016, Anglin called the Daily Stormer "the world's most visited alt-right website". While some of the websites associated with the alt-right—like The Daily Stormer and the Traditionalist Youth Network—adopted neo-Nazi approaches, others, such as Occidental Dissent, The Unz Review, Vox Popoli, and Chateau Heartiste, adopted a less extreme form of white nationalism.
Breitbart News and the alt-lite
Far more widely visited than these alt-right websites was Breitbart News, which between 2016 and 2018 received over 10 million unique visitors a month. Launched by the conservative Andrew Breitbart in 2005, it came under the control of Steve Bannon in 2012. A right-wing nationalist and populist, Bannon was hostile to mainstream conservatism. Although much of Breitbart's coverage fed into racially charged narratives, it did not promote white nationalism, differing from the mainstream conservative press more in tone than in content. Alt-rightists termed Breitbart "alt-lite"; this term appeared in the alt-right's language in mid-2016, used pejoratively for rightists who shared their contempt for mainstream conservatism but not their white nationalism. In July 2016, Bannon claimed that Breitbart had become "the platform for the alt-right"; he may have been referring not to the website's official content but to its comments section—which is lightly moderated and contains more extreme views than those of Breitbart itself. Several political scientists rejected the characterization of Breitbart as alt-right, although press sources repeatedly described it as such, and the journalist Mike Wendling termed Breitbart "the chief popular media amplifier of alt-right ideas".
In March 2016, Breitbart writers Allum Bokhari and Milo Yiannopoulos published an article discussing the alt-right. Bokhari and Yiannopoulos' piece became "perhaps the most widely cited article about the movement" in the mainstream press. Hawley described it as "the most sympathetic portrayal of the movement to appear in a major media venue to date"; it downplayed the alt-right's most extreme elements and championed its counter-cultural value. Many alt-rightists responded negatively to Bokhari and Yiannopoulos' article; The Daily Stormer referred to it as "the Product of a Degenerate Homosexual and an Ethnic Mongrel". Various press sources termed Yiannopoulos "alt-right", a description rejected by Hawley, and by alt-rightists; on Occidental Dissent, Griffin asked: "What the hell does Milo Yiannopoulos—a Jewish homosexual who boasts about carrying on interracial relationships with black men—have to do with us?" Other observers instead labeled Yiannopoulos "alt-light" or "alt-lite", a term also applied to rightists like Mike Cernovich and Gavin McInnes.
Donald Trump 2016 presidential campaign and election
In June 2015, billionaire businessman Donald Trump announced plans to campaign to become the Republican nominee for the 2016 presidential election, attracting the interest of alt-rightists as well as from white nationalists more broadly, neo-Nazis, KKK groups, and the Patriot movement. Vocal in their support for Trump's campaign, this cause energized the alt-right and gave them the opportunity for a broader audience. Niewert observed that "Trump was the gateway drug for the alt-right", with many individuals learning of the movement through their interest in Trump.
Ideologically, the alt-right remained "far to Trump's right," and Trump himself had little understanding of the movement. Many alt-rightists recognized that Trump did not share their white nationalism and would not bring about all the changes they desired; they nevertheless approved of his hard attitude to immigration, his calls for a ban on Muslims entering the U.S., and for a wall to be built along the border with Mexico to curtail illegal immigration. They were grateful that he had shifted the national conversation rightward, and that he had shown that it was possible to challenge the mainstream conservative movement from the right. Griffin called on alt-rightists to "join the Trump campaign... to take down the hated cuckservative establishment". A small minority of alt-rightists were against supporting Trump; The Right Stuff contributor "Auschwitz Soccer Ref" complained that two of Trump's children had married Jews.
A keen Twitter user, in November 2015 Trump retweeted a graphic about African-American crime statistics which included the white nationalist hashtag "#WhiteGenocide". The alt-righter RamZPaul rejoiced, retweeting Trump's piece with the comment: "Trump watches and is influenced by the Alt Right". Over coming months, Trump retweeted a second tweet that had "#WhiteGenocide" as a hashtag as well as sharing other tweets issued by white supremacists. The alt-right saw this as further evidence that Trump was their champion.
In August 2016, Trump appointed Bannon to lead his election campaign. This was swiftly condemned in a Reno, Nevada speech given by the Democratic Party's nominee for the presidency, Hillary Clinton. She highlighted Bannon's claim that Breitbart was "the platform for the alt-right", describing the movement as "an emerging racist ideology" and warning that "a fringe element has effectively taken over the Republican Party". Attacking the alt-right as "racist ideas[...] anti-Muslim, anti-immigrant, anti-women ideas", she accused Trump of taking them "mainstream". Clinton said that while half of Trump's supporters were decent individuals "desperate for change", the other half represented a "basket of deplorables."
After Clinton's speech, traffic to alt-right websites rose and the mainstream media gave it increasing coverage; Spencer and other alt-rightists were pleased, believing her speech gave them greater publicity and helped legitimize them in the public eye. Many Trump supporters adopted the moniker of "deplorables", and the term was widely used on memes that the alt-right promoted online. In September, Spencer, Taylor, and Peter Brimelow held a press conference in Washington DC to explain their goals.
When Trump won the election in November, the alt-right's response was generally triumphalist and self-congratulatory. Anglin stated: "Make no mistake about it: we did this. If it were not for us, it wouldn't have been possible"; Spencer tweeted that "The Alt-Right has been declared the winner... We're the establishment now." Alt-rightists were generally supportive of Trump's decision to appoint Bannon his chief strategist, and Jeff Sessions his attorney general. While aware that Trump would not pursue a white nationalist agenda, the alt-right hoped to pull him further to the right, taking hardline positions that made him look more moderate, and thus shifting the U.S. Overton window in their direction.
After Trump's election
Wendling suggested that Trump's election signaled "the beginning of the end" for the alt-right, with the movement's growth stalling from that point. Celebrating Trump's victory, Spencer held a November meeting in Washington D.C. in which he stated that he thought that he had "a psychic connection, a deeper connection with Donald Trump, in a way we simply do not have with most Republicans." He ended the conference by declaring "Hail Trump! Hail our people! Hail victory!", to which various attendees responded with Nazi salutes and chanting. This attracted significant press attention. When questioned on the incident, Spencer stated that the salutes were given "in a spirit of irony and exuberance".
Later that month, Trump was asked about the alt-right in an interview with The New York Times. He responded: "I don't want to energize the group, and I disavow the group." This rejection angered many alt-rightists. In April 2017, many alt-rightists criticized Trump's order to launch the Shayrat missile strike against Syrian military targets; like many of those who had supported him, they believed he was going back on his promise of a more non-interventionist foreign policy in the Middle East.
Hawley noted that the alt-right's influence on the Trump administration was "negligible". However, press sources alleged that several appointments within the Trump administration were linked to the alt-right, including Senior Advisor to the President Stephen Miller, National Security Advisor Michael Flynn, Deputy Assistant to the President Sebastian Gorka, Special Assistant to the President Julia Hahn, and speechwriter Darren Beattie. After Trump's election, other Republican candidates for office, such as Roy Moore, Corey Stewart, Josh Mandel, Joe Arpaio, Laura Loomer and Paul Nehlen, ran with the support of the movement.
In 2016, Twitter began closing alt-right accounts it regarded as engaging in abuse or harassment; among those closed were the accounts of Spencer and his NPI. In February 2017, Reddit then closed down the "r/altright" subreddit after its participants were found to have breached its policy prohibiting doxing. Facebook followed by shutting down Spencer's pages on its platform in April 2018. In January 2017, Spencer launched a new website, Altright.com, which combined the efforts of the Arktos publishing company and the Red Ice video and radio network.
Unite the Right rally and its aftermath
In August 2017, the Unite the Right rally took place in Charlottesville, Virginia, bringing together alt-rightists with members of other far-right movements. Many alt-rightists thought that the rally would mark a turning point in the transformation of their movement from an online phenomenon into a street-based one. At altright.com, editor Vincent Law for instance predicted before the event took place that "People will talk about Charlottesville as a turning point". However, the event and its aftermath proved demoralizing for many in the movement. A right-wing protester rammed his car into counter-protesters, killing one and injuring 35 others; this incident brought much negative publicity to the event and its participants, earning the alt-right a reputation for violence. Although Spencer condemned the killing, other alt-rightists celebrated it.
After the aborted rally at around 1:45 p.m., James Alex Fields Jr., a 20-year-old from Ohio who reportedly had expressed sympathy for Nazi Germany during his time as a student at Cooper High School in Union, Kentucky, drove his car into a crowd of counter protesters, hitting several and slamming into a stopped sedan, which hit a stopped minivan that was in front of it. The impact of the crash pushed the sedan and the minivan further into the crowd. One person was killed and 35 others were injured in what police called a deliberate attack. Fields then reversed the car through the crowd and fled the scene.
The ramming occurred at a pedestrian mall at Water and Fourth streets, about four blocks away from Emancipation Park. Heather D. Heyer, a 32-year-old paralegal from Charlottesville, was fatally injured in the attack and pronounced dead at the University of Virginia's University Hospital. Video footage recorded at the scene showed a gray 2010 Dodge Challenger accelerating towards crowds on a pedestrian mall, hitting people and sending them airborne, then reversing at high speed, hitting more people. The moment when the car was driven into the crowd was captured on video by bystanders and in aerial video footage taken by a drone. A photographer present at the scene said the car "plowed into a sedan and then into a minivan. Bodies flew. People were terrified and screaming". According to The Guardian, Bystanders said it was "definitely a violent attack". Of the injured survivors, the University of Virginia Medical Center initially reported that five were initially in critical condition. By the afternoon of August 14, ten patients had been discharged from the hospital and nine remaining patients were in good condition.
Shortly after the collision, Fields was arrested. He was charged with second-degree murder, three counts of malicious wounding and failure to stop following an accident resulting in death and held without bail. On August 18, Fields was charged with three additional counts of aggravated malicious wounding and two additional counts of malicious wounding. The murder charge was changed to first-degree murder on December 14. Fields had been photographed taking part in the rally, holding a shield emblazoned with the logo of Vanguard America, a neo-Nazi, antisemitic, white-supremacist organization. Vanguard America's leaders later stated he was not a member and that "[t]he shields seen do not denote membership" as they were "freely handed out to anyone in attendance".
National Security Adviser H. R. McMaster and several senators described the ramming attack as an act of domestic terrorism as did various commentators. Late on the night of August 12, former Attorney General Jeff Sessions said the Department of Justice would open a civil rights investigation into the incident, with federal investigators investigating whether the suspect "crossed state lines with the intent to commit violence". Later, Sessions said the ramming meets the definition of "domestic terrorism" and that it was "an unacceptable, evil attack".
Other acts of violence committed at the Unite the Right rally were an attack on an African-American man named DeAndre Harris who was assaulted by white-supremacist demonstrators, and an incident in which Richard W. Preston, an Imperial Wizard for the Maryland-based Confederate White Knights of the Ku Klux Klan, fired a gun towards counterprotesters including Corey A. Long (who was black).
During the rally, Vasillios Pistolis, a U.S. Marine and a member of the terrorist group Atomwaffen Division, was recorded chanting "White Lives Matter" and "You will not replace us!" with his fellow torch-bearing protestors on the first day. On the second day he beat up a transgender woman named Emily Gorcenski with a modified version of the Confederate flag which incorporated the neo-Nazi Schwarze Sonne (Black Sun) symbol in the center, even bragging about the beating in private chats in which he said "So to sum it up what I did Friday, dropped kicked that tranny that made video crying", "Today cracked 3 skulls open with virtually no damage to myself", and "I drop kicked Emily gorcenski". Pistolis had promoted the Unite the Right rally on Twitter under the account of @Gopnik_Gestapo, and posted an image of a car running over a left-winger with the caption "Good Night, Left Side". He also mocked the death of Heather Heyer calling her "a fat cunt who died of a heart attack. She wasn't even in the way of the car". Although Pistolis denied that he attended the rally or committed an act of violence, he was investigated by the Marine Corps and was court-martialed in June 2018 for disobeying orders and for making false statements.
Trump claimed that there were "some very fine people on both sides" of the Charlottesville protests, stating that what he called the "alt-left" bore some responsibility for the violence. Spencer stated that he was "really proud" of the president for those comments.
Various alt-rightists who attended the rally experienced personal and legal repercussions for their involvement, while Internet service providers and social media websites subsequently terminated many alt-right accounts and sites. Prominent figures like Spencer became reticent about organizing further public protests. He experimented with the use of flash demonstrations, returning to Charlottesville with a much smaller group for an unannounced protest in October. Unite the Right exacerbated tensions between the alt-right and the alt-lite; Breitbart distanced itself from the alt-right, as did Yiannopoulos, who insisted he had "nothing in common" with Spencer.
Although the movement saw significant gains in 2015 and 2016, it began significantly declining in power and membership in 2017 and 2018. This has happened for multiple reasons, including the backlash of the Unite the Right rally, the fracturing of the movement, more effective banishment of hate speech and harassment from major social media websites and widespread opposition by the American population. In 2018, Heidi Beirich of the Southern Poverty Law Center described it as "imploding", while Marilyn Mayo of the Anti-Defamation League stated that the alt-right was in "a downward spiral, but it doesn't mean they're going to disappear". That year, Heimbach was arrested for the battery of his wife and father-in-law, resulting in the dissolution of his Traditionalist Workers Party, while Anglin went into hiding to avoid a harassment lawsuit, and Spencer canceled his speaking tour.
When Spencer canceled the remaining dates of his college tour, releasing a video in which he declared that "antifa is winning", Zack Beauchamp of Vox summarized that "[s]ome saw this as evidence that violence worked to suppress the alt-right; others wondered if the movement's less violent activities, like publicly identifying white nationalist activists, may have played a bigger role. Regardless, the alt-right has undeniably declined in influence since then — though other, more nakedly violent far-right movements have risen in its wake." Writing for The Guardian, Jason Wilson credited antifa's tactics for having "led not only to failed events and dwindling cadres but to infighting and blame games in an increasingly fractious far-right movement" and that "the alt-right looks like it is crumbling." Nonetheless, Wilson argues that the broader far-right is still active and energized, citing the example of the Proud Boys and Turning Point USA that "you don't need to tote swastikas to engage in political violence" and "how attacking the left can be given a veneer of respectability." Wilson also highlights that a lot of far-right political beliefs partially entered mainstream during the Trump era, citing the resurgence of antisemitism in the United States as an example. However, Wilson concludes "it seems that the white supremacist alt-right will not survive the Trump era as a coherent movement. If so, antifascist activists can take a large measure of credit."
There has been widespread concern that as the chance of a large-scale political movement dies out, that lone-wolf terrorist attacks from members will become common. In 2017, terrorist attacks and violence affiliated with the alt-right and white supremacy were the leading cause of extremist violence in the United States. Several alt-right candidates ran as Republican candidates in the 2018 elections. The neo-Nazi and Holocaust denier Arthur Jones ran for an Illinois congressional seat, the white supremacist Paul Nehlen for the Wisconsin seat of Paul Ryan, the Republican Speaker of the House, and the neo-Nazi Patrick Little for the United States Senate election in California, 2018.
The alt-right is situated on the far-right of the left-right political spectrum. It has no unifying manifesto and those who describe themselves as "alt-rightists" express varying views about what they want to achieve. There are nevertheless recurring attitudes within the movement. The alt-right's views are profoundly anti-egalitarian. It rejects many of the basic premises of the Age of Enlightenment and classical liberalism, including the liberal democracy which underpins the U.S. political system. For this reason, Hawley thought that "the Alt-Right seems like a poor fit for the United States, where both the left and right have roots in classical liberalism and the Enlightenment;" similarly, the academic Thomas J. Main stated that the alt-right sought "a root-and-branch rejection of American political principles."
The key division within the alt-right is between those who embrace explicitly neo-Nazi and white supremacist stances, and those white nationalists who present a more moderate image. Wendling suggested that this was "a distinction lacking a hugely significant difference". The white supremacist and neo-Nazi alt-rightists are sometimes termed "1488s", a combination of the white supremacist fourteen words slogan with 88, a coded reference to "HH", or "Heil Hitler". These neo-Nazi elements represent a minority within the alt-right. Many on the less extreme end of the movement are critical of them, believing that they "go too far" or generate bad publicity for it. Some of the latter mock the neo-Nazi and explicitly white supremacist elements as "Stormfags", a reference to the white supremacist website Stormfront.
The alt-right is a white nationalist movement and is fundamentally concerned with white identity. It views all political issues through the framework of race. Spencer described the alt-right as "identity politics for white Americans and for Europeans around the world", while Greg Johnson of CounterCurrents Publishing stated that "The Alternative Right means White Nationalism." Not all alt-rightists actively embrace the term "white nationalist"; Spencer is among those who prefer to call themselves "identitarians." Main described the alt-right as promoting "white racialism," while Hawley commented that the alt-right is, "at its core, a racist movement"; similarly, the historian David Atkinson stated that the alt-right was "a racist movement steeped in white supremacist ideas". Attitudes to non-white people vary within the alt-right, from those who desire tighter restrictions on non-white immigration into the U.S. to those who call for a violent ethnic cleansing of the country.
Rejecting the idea that race is a socio-cultural construct, the alt-right promotes scientific racism, claiming that racial categories demarcate biologically distinct groups. They call this belief "race realism". A recurring tendency among alt-rightists is to rank these races on a hierarchy according to perceived IQ: this hierarchy has Asians and Ashkenazi Jews at the top, followed by non-Jewish whites, then Arabs, and finally black Africans. Several prominent alt-rightists, including Anglin and Spencer, have been romantically involved with women of Asian heritage. Unlike earlier racist worldviews, such as those of the interwar fascists, the alt-right emphasizes the idea of racial difference above that of racial superiority, leaving the latter either implicit or secondary in its discourse. Most alt-rightists reject the label of "white supremacist".
Having analyzed alt-right posts online, the political scientists Joe Phillips and Joseph Yi noted that a pervasive underlying theme was the belief that white people were victims and that white Americans had been disadvantaged by government policies such as affirmative action for non-white groups, assistance to illegal immigrants, and the perceived denigration of "white history" like Christopher Columbus and the Confederate States of America. Alt-right online discourse also expressed much anger at the idea of white privilege, widely promoted by the American Left in the 2010s, with members citing job insecurity, under employment or unemployment, and growing mortality rates among whites as evidence that they do not lead privileged lives. Alt-rightists wish to see an end to measures they believe disadvantage white Americans, including affirmative action, toleration of illegal immigration, and the public removal of symbols of "white history", such as statues of Columbus.
Many alt-rightists have expressed the desire to push white nationalist ideas into the Overton window—the range of ideas tolerated in public discourse. The alt-right has served as a bridge between white nationalism and traditional conservatism and as a tool used by white nationalists to push their rhetoric into the mainstream. For instance, prominent alt-right figures on Twitter have used hashtag activism focused on the white genocide conspiracy theory, combined with more mainstream-oriented alt-right hashtags, to bring more radical white nationalist beliefs into the mainstream.
White separatism and ethno-states
The alt-right is typically white separatist, with its members desiring autonomy and self-determination in their own white communities. Some envision breaking up the United States into multiple states, each inhabited by a different ethnic or racial group, one or more of which would represent white ethno-states. Writing in the Pacific Standard, journalist Jared Keller commented that this desire for an independent ethno-state was similar to anarcho-fascist ideas akin to those promoted by the British National Anarchists. Spencer has stated that he is not clear how the white ethno-state in North America would be formed. He stated that "I don't know how we're going to get there, because the thing is, history will decide that for us... You have to wait for a revolutionary opportunity to present itself, and history will present that opportunity." He suggested that it could be achieved through "peaceful ethnic cleansing", with non-whites given financial incentives to leave. He compared his white nationalist movement for an ethno-state with the early days of Zionism, which began in the 19th century with calls for the formation of a Jewish ethno-state and resulted in the formation of Israel in the mid-20th century.
Many alt-rightists are similarly unclear as to how a white ethno-state would actually be formed, but are content instead to promote the idea, particularly to people who had not previously considered it. The prominent alt-rightist Greg Johnson suggested that it would come about after white nationalists became the dominant force in U.S. politics. At that point, he argued, the government would deport all undocumented migrants from the country and then introduce measures to encourage all other non-whites to emigrate from the country. Other alt-rightists are critical of the idea of breaking up the United States into ethno-states, arguing that this would mean breaking up the country that their Euro-American ancestors fought to build. They instead argue for restrictive immigration policies to ensure that the U.S. continues to be a white-majority state.
Rather than seeking independent white ethno-states, some alt-rightists promote a pan-white empire spanning Europe and North America. Spencer noted that he did not want his proposed white ethno-state to be small, and that he wanted it to eventually form part of "a global empire... something on a very large scale. And that is a homeland for all white people, whether you're German or Celtic or Slavic or English." He described this as "one big Roman Empire" and suggested that it should engage in imperial expansion into the Near East, focusing on conquering Istanbul; in Spencer's words, Istanbul was "such a profoundly symbolic city. Retaking it, that would be a statement to the world." He added that its present Turkish inhabitants would be made to leave, for they could go to "the Middle East or something. Who cares?"
Some elements of the alt-right are antisemitic but others are tolerant of Jews. Many in the alt-right believe that there is a Jewish conspiracy within the United States to achieve "white genocide", the elimination of white people as a racial group and their replacement with non-whites. They believe that a Jewish cabal controls the U.S. government, media, and universities, and is pursuing its aim of white genocide by spreading anti-white tropes and encouraging African-American civil rights groups. As evidence for this supposed white genocide, these far-right figures point to the depiction of inter-racial couples or mixed-race children on television and the publication of articles discouraging women from having children early in life. They also cite apparent instances of white self-hatred, including Rachel Dolezal, an American woman of European descent who identifies as black.
This antisemitic conspiracy theory is not new to the alt-right, but has recurred among far-right groups in Western countries since the 19th century; it was the reason for the Holocaust and various anti-Semitic pogroms in European history. Andrew Anglin, one of the most prominent alt-right ideologues and a member of its neo-Nazi wing, stated "the core concept of the movement, upon which all else is based, is that Whites are undergoing an extermination, via mass immigration into White countries which was enabled by a corrosive liberal ideology of White self-hatred, and that the Jews are at the center of this agenda." Anglin stated that in the alt-right, "Many people also believe that the Jews should be exterminated." Other alt-rightists, like Spencer, welcome the involvement of Jews within their movement.
Opposition to neoconservatism and political correctness
The alt-right sought to hasten the downfall of U.S. conservatism, and conservatives were often the main target of alt-right wrath. The prominent alt-right ideologue Brad Griffin stated "Alt Right is presenting itself as a sleek new challenger to mainstream conservatism and libertarianism... Alt Right was designed to appeal to a younger audience who reject the Left, but who don't fit in on the stuffy or banal Right either." The American anarcho-capitalist Jeffrey Tucker has said that the alt-right is opposed to libertarianism because the alt-right focuses on group identity and tribalism instead of individual liberty. The alt-right places little emphasis on economic issues. Unlike mainstream U.S. conservatives, alt-rightists do not tend to favor laissez-faire economics, and most appear to support President Trump's protectionist economic measures.
Phillips and Yi noted that alongside "white identity politics", the alt-right promotes "a message of expressive transgression against left-wing orthodoxy ('political correctness')". Nicole Hemmer stated on NPR that political correctness is seen by the alt-right as "the greatest threat to their liberty". Alt-rightists often employ the term "Cultural Marxism"—originally coined in reference to a specific form of Marxist thought but popularised among the U.S. right-wing in the 1990s—in reference to a perceived leftist conspiracy to alter society. They apply the term "Cultural Marxism" to a broad range of left movements.
Governance, isolationism and anti-interventionism
Anglin claimed that the goal of the alt-right was to form an authoritarian government. Writing in The New Yorker, the journalist Andrew Marantz claimed that neo-monarchists were among the alt-right. The alt-right has no specific platform on U.S. foreign policy, although it has been characterized as being non-interventionist, as well as isolationist. Generally, it opposes established Republican Party views on foreign policy issues. Alt-rightists typically opposed President Bush's War on Terror policies, and spoke against the 2017 Shayrat missile strike. The alt-right has no interest in spreading democracy abroad and opposes the United States' close relationship with Israel.
The alt-right often looks favorably on Russian President Vladimir Putin, viewing him as a strong, nationalistic white leader who defends his country from both radical Islam and Western liberalism. Spencer praised Putin's Russia as the "most powerful white power in the world", while prominent alt-rightist Matthew Heimbach called Putin "the leader of the free world." Although during the Cold War the American Right often presented the Soviet Union as the main threat to the U.S., links between the American far-right and Russia grew during the 2000s, when prominent far-right activists like David Duke visited the country; the latter described Russia as being "key to White survival". The far-right Russian political theorist Aleksandr Dugin is also viewed positively by the alt-right. Dugin has written for Spencer's websites, and Spencer's estranged wife, the ethnically Russian Nina Kouprianova, has translated some of Dugin's work into English. Many alt-rightists also regard Syrian president Bashar al-Assad as a heroic figure for standing up to rebel groups in the Syrian Civil War. Heimbach has endorsed a Shi'ite axis between al-Assad's Syria, Iran, and Hezbollah in Lebanon, seeing them as allies in the global struggle against Zionism.
Anti-feminism and misogyny
The alt-right is anti-feminist and favors a more patriarchal society. This is a stance shared by its female supporters, who represent a minority within the movement. Unlike many U.S. conservatives, the alt-right does not argue its anti-feminist position from traditional Christian perspectives, but claims that it is rooted in what it calls "sex realism", arguing that as a result of their biological differences, men and women are suited to different tasks in society. Lyons commented that the alt-right was misogynistic and presented women as irrational and vindictive. Prominent female alt-rightists have experienced harassment and abuse from within the movement. The Daily Stormer, for instance, banned female contributors and called for reduced female involvement in the white nationalist movement, producing an angry response from various white nationalist women. Within feminist circles, the alt-right's desired future was repeatedly compared to the Republic of Gilead, the fictional dystopia in Margaret Atwood's The Handmaid's Tale (1985) and its 2017 television adaptation.
The alt-right intersects with the manosphere, an online anti-feminist subculture, and the men's rights movement, which believes that men, rather than women, face more oppression in Western society. It adopts the movement's view that feminism has undermined and emasculated men, and believes that men should aggressively reassert their masculinity so as not to become "beta males" or "cucks". There has been some clear influence between the two movements; prominent manosphere ideologue RooshV, for instance, attended an NPI conference and quoted anti-Semitic material from white nationalist sources in his articles. Some alt-right figures have distanced themselves from the manosphere and its proponents; Greg Johnson of Counter-Currents Publishing was of the view that "the manosphere morally corrupts men" because it does not promote "the resurgence of traditional and biologically based sexual norms", but rather encourages rape culture.
On social issues like attitudes to homosexuality and abortion, the alt-right is divided; in contrast to the great attention U.S. conservatives have given these issues, they have been of little interest to the alt-right. Hawley suggested that the alt-right was more broadly pro-choice than the conservative movement. Many on the alt-right favored legal abortion for its eugenic purposes, highlighting that it was disproportionately used by African-American and Hispanic-American women. Some on the alt-right consider homosexuality to be immoral and a threat to the survival of the white race, with alt-right trolls having employed homophobic terminology like "faggot". Others adopt a more tolerant stance, and have praised gay white nationalists. This reflects a broader trend among white nationalists to denigrate gay culture while being more tolerant of gay writers and musicians like James O'Meara and Douglas Pearce, whose views they sympathize with.
The alt-right is broadly secular. Many of its members are atheists, or highly skeptical of organized religion. Some alt-rightists identify as Christians; The Right Stuff, for instance, hosted an alt-right Christian podcast called "The Godcast". There are also individuals in the movement who do not believe in Christian teachings but identify as cultural Christians, admiring the Christian heritage of Western society. Others on the alt-right oppose Christianity entirely, criticizing it for its Jewish roots, for being a universal religion that seeks to cross racial boundaries, and for encouraging what they see as a "slave morality" that they contrast with perceived ancient aristocratic values. Some elements pursue modern Paganism. Although it agrees with the Christian Right's conservative stance on issues like abortion and same-sex marriage, white evangelical leaders of the Southern Baptist Church have angered the alt-right by expressing support for refugees entering the U.S., calling for measures to help undocumented migrants gain legal status, and urging members not to display the Confederate Battle Flag. Despite this, alt-right hostility to Christianity has waned over time, with many alt-right commentators identifying as Christian while rejecting mainstream Christian politics and most mainstream Christian religious leaders, especially Pope Francis. The Mormon-related hashtag #DezNat – which targets pornography, the LGBTQ community, Mormon apostates and progressives, sometimes violently (see blood atonement) – has also been linked to the alt-right.
Several press sources have linked the alt-right to Islamophobia, and Wendling stated that alt-rightists view Islam as a fundamental threat to Western society. Hawley expressed the view that "ironically, people on the Alt-Right are less Islamophobic than many mainstream conservatives". He observed that many U.S. conservatives criticized Muslim migration to the United States because they regarded Islam as a threat to liberty; the alt-right has made little use of this argument. For alt-rightists, migration from Islamic-majority countries is undesirable not because the migrants are Muslims, but because most of them are non-white; it is equally opposed to non-white migrants who are Christian or non-religious.
Main suggested that the alt-right was better understood as an ideology than a movement, while according to Hawley, the alt-right was "a disorganized mob that broadly shares a number of goals and beliefs". The alt-right is not an organized movement, and has no formal institutions or leading elite. It is a predominantly online phenomenon, lacking print newspapers and little radio or television presence. It had no think tanks that influenced government policy and could not command the open allegiance of any major politicians or mainstream pundits. Unlike many counter-cultural movements, it lacked soft power in the form of original bands, songs, films, and other cultural artifacts, of which it produced very few. According to Hawley, it was the movement's success in using the Internet that allowed it "to punch above its weight in the political arena".
The alt-right made use of a large number of blogs, podcasts, forums, and webzines in which it discussed far-right political and cultural ideas. The use of the Internet by the far-right was not pioneered by the alt-right; the white supremacist web forum Stormfront had for instance been active since 1996. Where the alt-right differed was in its members willingness to leave far-right websites and engage in trolling on other parts of the Internet, such as the comments sections of major news websites, YouTube, and Twitter. According to Hawley, it was the alt-right's use of trolling which put it "into the national conversation". The movement's online structure had strengths in that it allowed members to say things anonymously online that they would not be willing to say on the street or in another public place. The lack of any formal organization also meant that nobody could be kicked out of the alt-right.
As the alt-right developed, a number of formal, real world events were held, particularly through the National Policy Institute. Members of the alt-right have also attended events organized by an older far-right white nationalist group, American Renaissance. These events have gained a more limited audience than the alt-right's online activities. This may be because operating online allows members of the alt-right to operate anonymously, while to attend events they must often expose themselves to journalists and protesters, thus making it more likely that their views will become publicly known. U.S. alt-rightists have also sought to build links with other far-right and white nationalist groups elsewhere in the world. Heimbach, for instance, addressed meetings of the Golden Dawn in Greece and the National Democratic Party of Germany. Various U.S.-based alt-rightists used social media to encourage support for the Alternative for Germany party in that country's 2017 federal election.
Main argued that a characteristic of the alt-right was its use of vitriolic language, including "race-baiting, coarse ethnic humor, prejudicial stereotyping, vituperative criticism, and the flaunting of extremist symbols." Alt-rightists often make reference to freedom of speech when calling for their views to be heard in public discourse. A recurrent tactic of alt-rightists is to present themselves—as white men—as victims of oppression and prejudice; this subverts many leftist arguments about other social groupings being victims and is designed to infuriate leftist opponents.
The alt-right also make heavy use of imagery drawn from popular culture for its own purposes. For instance, the American singer Taylor Swift is often held up as an idealized example of "Aryan" beauty. When describing their own conversion to the movement, alt-rightists refer to themselves as having been "getting red pilled", a reference to a scene in the 1999 film The Matrix in which Neo, the protagonist, chooses to discover the truth behind reality by consuming a red pill. On alt-right blogs and message boards, members often discuss how they were "red-pilled" originally. Alt-rightists have also adopted milk as a symbol of their views; various members have used the words "Heil Milk" in their online posts while Spencer included an emoji of a glass of milk on his Twitter profile along with the statement that he was "very tolerant... lactose tolerant!" The animal studies scholar Vasile Stănescu suggested that this notion drew upon the 19th-century pseudoscientific idea that Northern Europeans had become biologically superior to many other human populations because they consumed high quantities of milk and meat products.
Use of humor and irony
The alt-right makes strong use of humor and irony. As noted by Nagle, the alt-right's use of humor renders it difficult to tell "what political views were genuinely held and what were merely, as they used to say, for the lulz." By presenting an image which was much less threatening than that of earlier white nationalist groups, the alt-right was able to attract people who would be willing to visit its websites but who would not have considered attending neo-Nazi or KKK events. As noted by Hawley, "whereas older white nationalists came across as bitter, reactionary, and antisocial, much of the Alt-Right comes across as youthful, light-hearted, and jovial—even as it says the most abhorrent things about racial and religious minorities." Members of the alt-right sometimes mocked the earnestness and seriousness of earlier white nationalists such as William Pierce.
Another of the tactics employed online by alt-rightists is to parody their leftist opponents. One American alt-rightist for instance created a Twitter account for a fictional individual whom they described as an "LGBTQ+ pansexual nonbinary POC transwoman" who was a "Journalist for BLM [Black Lives Matter]. Always stayin woke". Alt-rightists also orchestrated pranks, again to cause alarm among opponents. For instance, during the 2016 presidential campaign alt-rightists presented claims that they were plotting to send representatives posing as officials to voting booths where they would suppress ethnic minority turnout. There was no such plot, but press sources like Politico presented these claims as fact. This tendency toward trolling rendered it difficult for journalists to learn more about the alt-right because those members they talked to were willing to deceive them for their amusement. Nagle argued that the alt-right had inherited a transgressive style descending from the Marquis de Sade in the 18th century, but that with the alt-right this "the transgressive anti-moral style" reached "its final detachment from any egalitarian philosophy of the left or Christian morality of the right".
Use of memes
The alt-right makes heavy use of memes, adopting much of its "image- and humor-based culture", including its heavy use of memes, from the online subcultures active at 4chan and later 8chan. These memes are used to try and influence public opinion. The prevalence of such memes in alt-right circles has led some commentators to question whether the alt-right is a serious movement rather than just an alternative way to express traditionally conservative beliefs, with Chava Gourarie of the Columbia Journalism Review stating that provoking a media reaction to these memes is for some creators an end in itself.
One of the most commonly used memes within the alt-right is Pepe the Frog. The Pepe meme was created by artist Matt Furie in 2005 and over following years spread through the Internet, being shared by pop stars like Nicki Minaj and Katy Perry. By 2014, Pepe was one of the most popular online memes, used among far-right trolls on 4chan and from there adopted by the alt-right. After Trump tweeted a meme of Pepe as himself, and his son Donald Trump Jr. posted a Pepe meme shortly after, alt-righters and 4channers began spreading the meme with political intent. According to writer Gary Lachman, Pepe became "the unofficial mascot of the alt-right movement". The use of Pepe spawned the satirical worship of the Ancient Egyptian frog-headed deity Kek, as well as satirical nationalism of the nonexistent nation of "Kekistan". Another alt-right mascot was Moon Man, an unofficial parody of McDonald's 1980s Mac Tonight character. Alt-rightists posted videos to YouTube in which Moon Man rapped to songs they had composed like "Black Lives Don't Matter" by a text-to-speech synthesizer.
The alt-right used specific terms for individuals outside the movement. Whites who were not part of the movement were called "normies"; homosexuals and whites who socialized with people of color were "degenerates". An alt-right acronym was "WEIRD", for "Western, educated, industrialised, rich and democratic people". Mainstream conservatives were denigrated as "cuckservatives", a portmanteau of "cuckold" and "conservative". The term "cuckold" pertains to a man with an unfaithful wife; the alt-right saw this as analogous to the role of the U.S. conservative movement in assisting non-whites in the U.S. Various terms were used for leftists. Those who expressed progressive views, particularly online, were characterized as "social justice warriors" (SJWs). Individuals who expressed leftist opinions on Tumblr—and who alt-rightists often stereotyped as fat, ugly feminists—were called "Tumblrinas". The term "snowflake", short for "special snowflake", was used as a pejorative for such individuals, and in reference to leftist uses of "trigger warnings", alt-rightists expressed a desire to "trigger" leftists by upsetting them. Leftists who professed victim status while harassing or bullying others were labeled "crybullies", while leftists who were perceived to be stupid were labeled "libtards", a neologism of "liberal" and "retard".
When referring to African-Americans, alt-rightists regularly employed the meme "dindu nuffin"—a bastardization of "didn't do nothing"—in reference to claims of innocence by arrested African-Americans. On this basis, alt-rightists referred to black people as "dindus". Events involving black people were called "chimpouts", rhetorically linking them with chimpanzees. Alt-rightists also used memes to ironically support the Black Egyptian hypothesis, often using stereotypical African-American vernacular such as "We wuz kangz n shieet" ("We was kings and shit"). Refugees were often referred to as "rapefugees", a reference to incidents like the 2015–16 New Year's Eve sexual assaults in Germany in which non-white refugees were reported to have sexually assaulted white women. Another meme the alt-right employed was to place triple parentheses around Jewish names; this started at The Right Stuff to highlight the presence of Jewish Americans in the media and academia. One alt-rightist created a Google Chrome plug in that would highlight Jewish names online.
Alt-rightists often utilized older white nationalist slogans, such as the Fourteen Words: "We must secure the existence of our people and a future for white children", that "Anti-racist is a code for anti-white", and that "Diversity is a code word for white genocide". From the latter, alt-rightists produced the hashtag reduction "#WhiteGenocide" for use on Twitter, highway billboards, and flyers. Also used was the slogan "It's OK to be white" as a way of expressing a supposed reverse racism towards white people by minorities. The use of "Deus Vult!" and various other crusader iconography was employed to express Islamophobic sentiment. Also apparent were "helicopter ride" memes, which endorse documented cases of leftists being dropped from helicopters by Chilean and Argentine juntas. Similarly the term "Right-Wing Death Squad" (usually abbreviated as RWDS) also callbacks to the "helicopter ride" meme and to refer to far-right, fascist death squads. Additional online features of the alt-right included references to Fashwave, a neo-fascist subgenre of electronic music microgenre vaporwave.
Wendling noted that campaigns of abuse for political ends were "a classic alt-right tactic", while Hawley called the alt-right "a subset of the larger Internet troll culture". This trolling both contributed to creating racial discord and generated press attention for the movement. Those most regularly targeted were Jewish journalists, mainstream conservative journalists, and celebrities who publicly criticized Trump. Such harassment was usually spontaneous rather than pre-planned, but in various cases many alt-right trolls piled on once the harassment had begun. After criticizing Trump and the alt-right, the conservative journalist David A. French—who is white—received much abuse referencing his white wife and adopted black daughter. Alt-right trolls sent him images of his daughter in a gas chamber and repeatedly claimed that he liked to watch his wife have sex with "black bucks". As a result of the Pizzagate conspiracy theory, the artist Arrington de Dionyso, whose murals are frequently displayed at the Comet Ping Pong pizzeria, also experienced abuse from the alt-right. In 2017, a wave of threats began being made to Jewish Community Centers which some press sources attributed to the alt-right.
Not all targets were in the U.S. In what it called "Operation: Filthy Jew Bitch", The Daily Stormer encouraged its followers to send abuse to the British Member of Parliament (MP) Luciana Berger, who is Jewish; images sent to her featured a yellow star on her head, accompanied by the hashtag "Hitlerwasright". One UK-based alt-rightist was convicted for his involvement in the campaign. In another instance, Anglin commented on the June 2016 murder of the British MP Jo Cox by a far-right activist by saying that "Jo Cox was evil and she deserved to die. Her death was not a tragedy, it was justice." While celebrating violence, The Daily Stormer is cautious to remain on the legal side of U.S. incitement laws.
The alt-right's anonymized and decentralized nature makes it difficult to determine how many individuals are involved in it or the demographic attributes of this membership. The movement's members are concentrated in the United States, but with participants present in other Anglophone countries like Canada, Britain, and Australia, as well as in parts of continental Europe. Alt-rightists have provided their own opinions on its numbers; in 2016, Anglin thought it had a "cohesive constituency" of between 4 million and 6 million people, while Griffin believed it had a core membership in the hundreds of thousands, with a larger range of sympathizers. Main determined that, between September 2016 and February 2018, alt-right websites received a combined average of 1.1 million unique visitors per month, compared to 46.9 million unique visitors to right-wing sites and 94.3 million for left-wing sites. He deemed the size of the alt-right to be "miniscule".
The alt-right is majority male, although Hawley suggested that about 20% of its support might be female. From the nature of the online discourse as well as the attendees of events organized by NPI and American Renaissance, Hawley believed that the majority of alt-right participants are younger on average than the participants of most previous American far-right groups. Wendling believed that a large portion of the alt-right were university students or recent graduates, many bearing a particular grudge against political correctness; the alt-right ideologue Greg Johnson believed that the movement was attracting a higher percentage of better-educated Americans than prior white nationalist groups due to declining opportunities and standards of living for graduates during the 2010s. Wendling also thought that alt-rightists tried to position themselves as "a cool posse of young intelligent kids" but that this was misleading. He determined that many of those active on alt-right forums were middle-aged men from working-class backgrounds.
On interviewing young members of the alt-right, Hawley noted that many articulated the common theme, stating that they embraced far-right politics in response to the growing racial polarization of the Obama era, in particular the public debates around the shootings of Trayvon Martin and Michael Brown and the rise of the Black Lives Matter movement. Hawley suggested that many of these young people were willing to embrace the idea of dismantling the United States in favor of a new, white ethno-state because they had grown up in the U.S. during the post-civil rights era. In contrast, he thought, older white nationalists were keener to retain links to patriotic American imagery because they nostalgically recalled a period of U.S. history when segregation and overt white dominance were a part of life and believed that this system could be reinstated. Yiannopoulos suggested that the alt-right also held appeal for those interested in "fun, transgression, and a challenge to social norms".
A research study of 447 self-identified alt-right members found higher levels of dark triad traits compared to the general population, and that members of the alt-right were more likely to express prejudice against black people and admit to engaging in aggressive behavior. Alt-right members also had significantly high levels of dehumanization, with the mean alt-right scores comparable to how the general public views the Islamic State of Iraq and the Levant. Alt-right members viewed Hillary Clinton, Muslims, feminists, Nigerians and journalists as the least well rated groups on the dehumanization scale while white people, men and Americans were rated the best.
Political scientist Philip W. Gray cited several reasons for the emergence of the alt-right. In his analysis, new online media had reduced the conservative movement's ability to enforce its boundaries against the far-right, while the growing distance of the Second World War meant that pride in the U.S. victory over Nazi Germany and Fascist Italy provided less of a barrier to the American far-right than it had when there were still large numbers of people who remembered the conflict. Gray also argued that the alt-right was a reaction against the left-wing racial and social agitation of the 2010s, in particular the Black Lives Matter movement and the popularization of concepts like white privilege and male privilege, as well as events like the racial unrest in Baltimore and Ferguson, and the shooting of police officers in Dallas and Baton Rouge.
The scholar of American studies Annie Kelly argued that the alt-right was influenced by a pervasive "discourse of anxiety about traditional white masculinity" in mainstream U.S. culture. In her view, much of the "groundwork" for this discourse was set forth by the conservative movement in the years following the September 11 attacks in 2001. Hawley concurred that some U.S. conservatives, such as Ann Coulter, had contributed to the alt-right's rise through their attacks on political correctness, as part of which they had "effectively delegitimized complaints about hate speech and racism". Some conservatives, like columnist Matt K. Lewis, have agreed with this assessment. Commentator Angela Nagle said that a mainstream "alt-light" more interested in performance than political goals helped the alt-right in its rise.
Nagle also suggested that "the hysterical liberal call-out" culture of the 2010s, in which "everyone from saccharine pop stars to Justin Trudeau [was called] a 'white supremacist' and everyone who wasn't With Her a sexist" made it more difficult for people to recognize when a far-right movement really emerged online; she compared the situation with the tale of The Boy Who Cried Wolf. Disagreeing with Nagle's view that the alt-right was primarily a "response to the stupidity of marginal Internet liberalism", the anti-fascist reporter Jay Firestone—who had spent three months undercover in New York's alt-right community—instead argued that it was a "response to decades of decline in standards of living for working people, amid the proliferation of unemployment and meaningless, dead-end jobs."
Links to violence and terrorism
And unfortunately, the alt-right seems likely to inspire more, as it moves further into the real world. Its leaders continue to abdicate all responsibility for the violence their ideology inspires and are becoming increasingly recalcitrant in the face of widespread condemnation.... After a year  of escalating alt-right violence, we are probably in for more.
In 2017, Hawley noted that the alt-right was not a violent movement, but that this could potentially change. From their analysis of online discourse, Phillips and Yi concluded that "rather than violence, most Alt-Right members focus on discussing and peacefully advocating their values". They added that presenting the alt-right as a violent, revolutionary movement, or equating all alt-rightists with the 1488 scene, was "an intellectual failure akin to treating all Muslims or black nationalists as radicals and terrorists", also noting that it served as a "rhetorical tactic" for progressives.
Conversely, Wending noted that there were individuals on the extreme end of the alt-right willing to use violence. He stated that "the culture of the alt-right is breeding its own brand of terrorists: socially isolated young men who are willing to kill." The alt-right movement has been considered by some political researchers a terrorist movement and the process of alt-right radicalization has been compared to Islamic terrorism by political scientists and leaders. A paper on the subject stated that it clearly fell under an extremist movement, saying that "alt-right adherents also expressed hostility that could be considered extremist: they were quite willing to blatantly dehumanize both religious/national outgroups and political opposition groups".
In February 2018, the Southern Poverty Law Center assembled a list of 13 violent incidents between 2014 and 2018 perpetrated by alt-right influenced people, in which 43 people died and 67 people were injured. The perpetrators of these events were all white men between the ages of 17 and 37, with an average age of just over 25 years old (only three of them were over 30). All but one was American, the other was Canadian. Dylann Roof spent much time reading alt-right websites before carrying out the 2015 Charleston church shooting; however, he took greater interest in older white nationalist writers and groups, like the Council of Conservative Citizens and the Northwest Front. In December 2017, the 21-year old William Edward Atchison shot dead two students at Aztec High School in Aztec, New Mexico before killing himself. Atchison's online activity had included posting pro-Hitler and pro-Trump thoughts on alt-right websites like The Daily Stormer under such usernames as "Future Mass Shooter" and "Adam Lanza" and joking about school shootings, in particular the Columbine High School massacre.
An alt-righter named Taylor Wilson who had attended the Unite the Right Rally was charged with attempting a terror attack on an Amtrak train in October 2017. It was reported that he held a business card from the American-based neo-Nazi political party National Socialist Movement. In October 2018, Robert Bowers opened fire on a synagogue in Pittsburgh, killing 11 and injuring 6. He was a member of a fringe social network called Gab, where he posted a message indicating an immediate intent to harm just prior to the shooting; Bowers had a history of extreme antisemitic postings on Gab. The website is a favorite of alt-right users who are banned or suspended from other social networks. In August 2019, the self-described alt-right member James Patrick Reardon of New Middleton, Ohio was arrested, accused of threatening violence against local Jewish communities; an arsenal or weaponry was found in his home.
Various far-right militant groups have been linked with the alt-right. The Rise Above Movement (RAM), based in Southern California, has been linked to various violent acts, including participation in the Unite the Right rally. According to Oren Segal, director of the Anti-Defamation League's Center on Extremism, RAM constituted "an alt-right street-fighting club". Several press sources also described the Atomwaffen Division, a militant neo-Nazi group founded in the U.S. in 2013, as being part of the alt-right. The group was responsible for five murders, several of which were of other alleged group members. Far-right groups outside the U.S. have also been influenced by the alt-right. The Stawell-Times News noted that Antipodean Resistance, an Australian neo-Nazi group, had links to the alt-right online subculture. The group, which makes use of Nazi symbols such as the swastika and the Nazi salute, has explicitly called for the legalization of the murder of Jews. The group was initially involved in vandalism and organizing training camps, although various commentators warned that it might turn to terrorism and should be proscribed.
The alt-right presented "a unique set of challenges" to journalists, progressives, and conservatives. The political scientist George Hawley suggested that the alt-right may pose a greater threat to progressivism than the mainstream conservative movement. Hawley was of the view that, because of its use of novel tactics not previously used by the far-right, "the Alt-Right represents something genuinely new on the American political scene". Lyons stated that the alt-right "helped revitalize White nationalist and male supremacist politics in the United States", while according to Niewert, the alt-right gave white nationalism "a fresh new life, rewired for the twenty-first century". Kelly noted that it was "important not to overstate the numbers of the alt-right, nor their power as a voting bloc", but that their success could be measured "in terms of their ever-increasing dissemination of extreme right-wing ideals and their ability to project an updated rhetoric of anti-left antagonism into the Overton window of acceptable political discourse." Main believed that the alt-right represented "the first new philosophical competitor in the West" to the liberal democratic system since the fall of the Soviet Union.
A December 2016 Pew Research Center survey found 54% of U.S. adults had heard "nothing at all" about the alt-right, 28% had heard "a little", and 17% "a lot". A poll by ABC News and The Washington Post found that 10% of respondents supported the alt-right, to 50% who opposed it. An Ipsos and Reuters poll found 6% of respondents supported the movement. Such polls indicate that while millions of Americans are supportive of the alt-right's message, they remain a clear minority.
In 2018, the documentary film Alt-Right: Age of Rage was released. Directed by Adam Bhala Lough, it included interviews with Spencer and Taylor as well as with anti-fascist activists devoted to combatting the alt-right.
Opposition to the alt-right
Opponents of the alt-right have not reached a consensus on how to deal with it. There was much discussion within U.S. public discourse as to how to avoid the alt-right's normalization. Some opponents emphasized "calling out" tactics, labeling the alt-right with terms like "racist", "sexist", "homophobic", and "white supremacist" in the belief that doing so would scare people away from it. Many commentators urged journalists not to refer to the alt-right by its chosen name, but rather with terms like "neo-Nazi"; the activist group Stop Normalizing developed the "Stop Normalizing Alt Right" Chrome extension, which changes the term "alt-right" on webpages to "white supremacy".
Some on the political right, including Yiannopoulos, suggest that the alt-right's appeal would be diffused if society accepted many of its less extreme demands, including curbing political correctness and ending mass immigration. Commentators like the conservative David Frum suggested that if issues like immigration policy were discussed more openly in public discourse, then the alt-right would no longer be able to monopolize them. Others have drawn parallels with the use of identity politics by the alt-right and much of the American Left in the 2010s, with Yiannopoulos commenting that if the American Left wanted to continue using identity politics as the basis of much of its mobilization, it would have to accept white identity politics as a permanent fixture of the political landscape.
Some opponents sought to undermine the alt-right's stereotype of leftists as being devoid of humor and joy by using its own tactics of humor and irony against it, for instance by labelling angry alt-rightists as "snowflakes" who were being "triggered". Anti-fascists also adopted the alt-right's use of pranks; on several occasions they publicized meet-ups to destroy Confederate monuments or gravestones. Alt-rightists mobilized to stop them, only to find that no such anti-fascist event was happening at all.
Various opponents employed doxing, publicly revealing the identities and addresses of alt-rightists, many of whom had previously acted anonymously. This discourages individuals from involving themselves in alt-right activities, as they fear that being outed as alt-rightists might result in job loss, social ostracization, or violence. From 2016 onward, some anti-fascists also resorted to physical confrontation and violence against the movement. On Trump's inauguration day, for example, a masked anti-fascist punched Spencer in the face when he was talking to reporters; the footage was widely shared online. Hawley noted that this tactic could be counter-productive to the alt-right's opponents, as it reinforces the narrative that alt-rightists peacefully engaging in their constitutionally-protected right to free speech were being victimized.
Other commentators have called for more vigorous policing of the web by governments and companies to deal with the alt-right. If denied access to mainstream social media outlets, the alt-right would be restricted to far-right websites like Stormfront, where it would be isolated from those not already committed to its cause. Many alt-rightists concur that denying it access to social media would devastate its ability to proselytize. However, it has also been suggested that such censorship could backfire and aid alt-right recruitment, as it would play into the alt-right narrative that those campaigning for white interests were being marginalized by the establishment. Suppressing the alt-right in this manner would also set a precedent which could be repeated for other groups in future, including leftist ones. Phillips and Yi argued that such leftist attempts to prevent alt-right speech reflected a growing "authoritarian shift" within the American Left, among whom "limiting or preventing the public speech" of white males was increasingly seen as an acceptable method for advancing its goals of equalizing "power relations" between different racial and gender groups.
After the Unite the Right Rally in 2017, Trump stated that there was "blame on both sides" for the violence, commenting that some counter-protesters were part of the "very, very violent ... alt-left". The term was subsequently used by others, including centrist liberals. Since 2016, the term "alt-left" has also been used derisively to describe political views that lie within the left, as well as individuals perceived as adhering to those views, particularly within political discussions. An earlier incarnation of the term was circulated among web activists in the 1990s which invoked "alternative" political ideas (basic income, anti-work notions, etc).
Experts highlighted that the neologism "alt-left" was neither created nor adopted by leftists. The term "alt-left" has been criticized as a label that was not coined by the group it purports to describe; rather, it was created by its political opponents as a smear. The historian Timothy D. Snyder stated that "'alt-right' is a term ... meant to provide a fresh label that would sound more attractive than 'Nazi,' 'neo-Nazi,' 'white supremacist,' or 'white nationalist.' With 'alt-left' it's a different story. There is no group that labels itself that way". The scholar of public affairs Thomas J. Main commented on the alt-right by saying: "They don't think blacks and Jews should have equal rights. On the left, there is nothing analogous". According to Mark Pitcavage, an analyst at the Anti-Defamation League, the term was invented to suggest a false equivalence between the alt-right and their opponents.
- Angry white man
- The Alt-Right Playbook
- Blood and soil
- Neo-integralism, parallel movement in Brazil
- Racism in the United States
- Right-wing authoritarianism
- Right-wing terrorism
- Pepe the Frog is an Internet meme which has been appropriated by the alt-right as a symbol of the movement ( ).
- The term "cuckservative" is a portmanteau of "cuckold" and "conservative" ().
- The derivative term "cuck" also refers to a genre of pornography in which men watch their wives or girlfriends have sex with another man.
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