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What are the features & models that can be used to compute the probability of a certain customer accepting an offer/product from a bank?

After some research, I came to know of what is called 'Propensity Scoring' and it's definition is very relevant to what I am trying to find.

But I failed to find any technical papers going into any appreciable detail. I tried Google Scholar but reached a dead end because the term 'Propensity modeling' is actually a marketing term not exactly academic.

I also know from my search that a broader term is 'Campaign Response Models' but this turns out to be too broad and I am looking for something very specific. Any references/links that contain some technical details about the modeling process, the features or the choice of models will be very helpful.