Apple TV 4K
Foxconn (under contract)
Pegatron (under contract)
|Type||Set-top box microconsole|
1st: Apple TV Software 3.0.2|
Based on Mac OS X 10.4 Tiger
Released February 10, 2010
2nd: Apple TV Software 6.2.1
Based on iOS 7.1.2
Released June 30, 2014
3rd and 3rd Rev A: Apple TV Software 7.2.2
Based on iOS 8.4.2
Released December 12, 2016
4th and 5th (4K): tvOS 12.0
Released September 17, 2018
8,000 total apps, including 2,000 games and 1,600 video apps|
(as of October 27, 2016)
1st: 2.4 lb (1.09 kg)|
2nd, 3rd, and 3rd Rev A: 0.6 lb (0.27 kg)
4th and 5th (4K): 15 oz (425 g)
Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from specific sources and stream it to a capable television.
Apple TV is an HDMI-compliant source device. To use it for viewing, it has to be connected to an enhanced-definition or high-definition widescreen television via an HDMI cable. The device has no integrated controls and can only be controlled externally, either by an Apple Remote or Siri Remote control device (with which it is sold) using its infrared/Bluetooth capability, by the Apple TV Remote app (downloadable from App Store) on iOS devices, such as the iPhone, iPod Touch, iPad, and Apple Watch, using its Wi-Fi capability, or by some third-party infrared remotes.
Its Wi-Fi capability is also used to receive digital content from various iOS apps using AirPlay or directly from the iTunes Store, which is then streamed to the TV. It also plays digital content from the iTunes Store, Netflix, Stan, Foxtel Now, Hulu, Now TV (UK only), SlingTV, PlayStation Vue, Amazon Prime Video, DirecTV, YouTube, and Vevo along with HBO Now, Showtime Anytime, Starz, and the TV Everywhere portals of several cable and broadcast networks, and the video subscription portals of three of the four major North American sports leagues: MLB.tv, NBA League Pass, and NHL.tv. It plays content from any macOS or Windows computer running iTunes. Apple began to promote the Live Tune-In feature that allows the viewer to ask Siri to tune to live streams of CBS, ESPN, and Disney XD among many others that support Live Tune-In.
Earlier attempts at entering home entertainment market
In an early attempt to enter the home entertainment industry, Apple released the Macintosh TV in 1993. Macintosh TV had a 14-inch CRT screen along with a TV tuner card. This did not prove to be a success, as only 10,000 units of Macintosh TV were sold up to its discontinuation in 1994. Apple's next foray into the television industry came with the Apple Interactive Television Box, also in 1994. Apple Interactive Television Box was a collaboration venture between Apple, BT and Belgacom but it never went on full sale. Apple's last major attempt to enter the home entertainment market before Apple TV occurred with their launch of Apple Bandai Pippin in the late 1990s. Apple Bandai Pippin combined a home game console with a networked computer.
1st generation history
Apple TV was unveiled as a work in progress called "iTV" on September 12, 2006 using a modified Front Row interface using the Apple Remote. Apple started taking pre-orders for Apple TV on January 9, 2007. The name "iTV" was originally going to be used to keep the product in line with the rest of their "i"-based products (iMac, iPod, etc.), but was not used because the British terrestrial broadcast network ITV holds the rights to the name in the UK and threatened to take legal action against Apple.
Apple TV first shipped on March 21, 2007 with a 40 GB hard disk. A updated model with a 160 GB HDD was released on May 31, 2007; subsequently, Apple ceased selling the 40 GB HDD version on September 14, 2009.
On January 15, 2008, a software upgrade was announced; this turned the Apple TV into a stand-alone device which removed the requirement for a computer running iTunes on Mac OS X or Windows to stream or sync content to it, and making most of the Apple TV's hard disk redundant. The update allowed the iTunes Store content to be directly rented and purchased, as well as photo streaming and podcast downloads from MobileMe (which was called .Mac at the time) and Flickr. Front Row became deprecated, and a new interface was introduced for the original Apple TV in which content was organized into six categories, all of which appeared in a large square box on the screen upon startup (movies, TV shows, music, YouTube, podcasts, and photos) and presented in the initial menu, along with a "Settings" option for configuration, including software updates.
On July 10, 2008, Apple released the iTunes Remote app on the App Store, and the Apple TV 2.1 software update that added recognition for the iPhone and iPod Touch as remote control devices intended as a software alternative to the Apple Remote. Later updates to the Apple TV, iTunes, and Remote software added support for the iPad, and introduced support for new features as they were added to iTunes.
On September 9, 2015, Apple discontinued service and support for the first generation Apple TV. Beginning May 25, 2018, iTunes Store is no longer accessible from the device, due to its obsolete security standards.
2nd and 3rd generation history
The second generation Apple TV was unveiled on September 1, 2010, and was the first to run on a variant of iOS. The device is housed in a smaller, all-black case, one-quarter the size of the original. This model replaced the internal hard drive with 8 GB internal flash storage, enough local storage for buffering purposes; all media became streamed, instead of synced.
In the March 7, 2012 presentation that mainly dealt with the third generation iPad, Apple CEO Tim Cook announced a third version of the Apple TV. While being externally identical to the second generation model, the third generation Apple TV includes a single-core A5 processor which also allows for 1080p content support from iTunes and Netflix.
Apple silently released a third generation "Rev A" on January 28, 2013 with component changes included. By October 2016, Apple had phased out the Apple TV third generation, with Apple Store employees instructed to pull all units and demo units from store shelves.
Amazon Video was automatically added to 3rd generation Apple TVs running 7.2.2 on December 6, 2017.
4th and 5th generation history
On September 9, 2015, Apple announced the 4th generation Apple TV at an Apple Special Event, where Tim Cook took the stage and said "The future of television is apps". While matching the form factor of the 2nd and 3rd generation models, the 4th generation model significantly taller. In contrast to the old remote's arrow button, the 4th generation Apple TV's touch remote integrates swipe-to-select features and Siri support. This release also included a built-microphone and an accelerometer (IMU).
The 4th generation model also uses a new operating system, tvOS, with an associated app store, allowing download of third-party apps for video, audio, games and other content. Upon release, the third-party apps were available from a limited range of providers, with new APIs providing opportunities for more third-party apps. A requirement of new apps and games is that they must include interfacing with the new touchpad-enabled Siri remote.
The 4th generation Apple TV started shipping in October 2015. Upon launch, there were several unexpected issues which included incompatibility with Apple's Remote app for iOS and watchOS, which were fixed by Apple in December 2015.
As Amazon's Fire TV competes directly with the Apple TV, Amazon initially declined to develop its Amazon Video application for the Apple TV, and declined to sell the 4th generation Apple TV; they subsequently removed all 3rd generation SKUs in late October 2015. Amazon reversed their stance and released their app in late 2017, and has stated that the Apple TV will be sold on Amazon as well.
On September 13, 2016, Apple released the tvOS 10 software update for the Apple TV, bringing an all new remote app, single-sign on, dark mode, HomeKit support, and other features to the 4th generation Apple TV.
On September 12, 2017, Apple announced the 5th generation Apple TV, named Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, and includes a faster Apple A10X Fusion processor. Dolby Atmos support was added in tvOS 12. Externally it is similar to the 4th generation model, with the only differences being the addition of vents on the base, the removal of the USB-C port, and the addition of a white outline around the menu button on the included Siri Remote. Following the announcement of the new models, the 64 GB version of the 4th generation Apple TV was discontinued.
Apple TV allows consumers to use an HDTV to stream video, music, and podcasts as well as downloading apps and games from the tvOS App Store. The first, second, and third generations offered limited content which Apple had provisioned to work with Apple TV. These have now been discontinued in favor of the fourth generation Apple TV, with an OS based on iOS called tvOS which lets developers create their own apps with their own interface that run on Apple TV. These include multimedia, music apps, and games.
Features of Apple TV include:
- Video Streaming
- Users of Apple TV can rent or buy movies and TV shows from the iTunes Store, or stream video from a variety of services found in the tvOS App Store such as Netflix, Amazon Prime Video, Hulu, YouTube, Vimeo, HBO Now, Showtime, Sling TV, and DirecTV Now.
- Users can stream live and on-demand content from apps that support login through a cable provider by way of one universal app called TV. The upcoming single-sign on feature in tvOS 10.1 will allow users to log in to all of these apps at once, bypassing the need to authenticate each individually.
- Music and Podcasts Streaming
- The built in Photos app syncs user photos from iCloud Photo Library and displays them on TV. In addition, users can download third-party apps like Adobe Lightroom to view, edit and share them.
- Apps and Games
- With the fourth generation Apple TV and later, users can download apps and games from the tvOS App Store. This app store is similar to the one found on the Apple iPhone and iPad.
- Apps can now be ported from iOS easily by developers since tvOS and iOS share a common codebase and kernel.
- Games use the Accelerometer and Gyroscope along with the touchpad found on the Siri Remote for control. External Bluetooth game controllers can also be paired.
- Examples include Asphalt 8, which can be played using the Siri Remote.
- Casting and Mirroring
- With AirPlay, users can stream or mirror content wirelessly from an iOS device or Mac. AirPlay can be accessed by swiping up from the bottom of the screen in Control Center on iOS or in the Menu Bar on a Mac. Its functions include:
- Casting, which allows users to wirelessly send video or audio from their iPhone, iPad, or Mac to the Apple TV.
- Mirroring, which allows users to wirelessly mirror their Mac screen or AirPlay device which to the TV, using it as a second monitor.
- Peer-to-Peer AirPlay, which uses Bluetooth to connect if the Apple TV and the iOS Device/Mac are not on the same Wi-Fi network.
- With AirPlay, users can stream or mirror content wirelessly from an iOS device or Mac. AirPlay can be accessed by swiping up from the bottom of the screen in Control Center on iOS or in the Menu Bar on a Mac. Its functions include:
- Since the 4th generation model, Siri is built into Apple TV. Siri enables voice dictation in text fields, including usernames and passwords.
- Universal search is available for a wide number of apps in the United States, but the feature is limited to iTunes and Netflix in Canada, France, Germany, and the United Kingdom. In Australia, universal search supports movies and TV shows in iTunes, Netflix, and Stan. Apple has been expanding the feature to encompass additional channels worldwide.
- The third generation Apple TV and later can also be used as a home hub to control HomeKit devices, such as locks, thermostats, or garage doors either locally or over the Internet. HomeKit Automation, such as automatic implementation of scenes, multiple user support and using Siri to control devices is possible with a fourth generation Apple TV or later.
- HDMI CEC to control other devices in a user's home theater setup.
- App Switcher which enables users to switch apps.
- Aerial Screensaver which allows the TV to display a flyover view of a city when Apple TV is inactive. Screensavers can also be invoked from the home screen by pressing menu on the Siri Remote once.
- With the fourth generation Apple TV and tvOS, Apple announced an App Store which will allow any developer to make apps using the APIs available specifically tailored towards the TV. Also, since tvOS is based on iOS, any developer can port over apps from iOS and with a few modifications, as Apple stated on stage, and can make them available for all tvOS users with the App Store. The App Store will not be available to previous Apple TVs and will be a feature of the fourth generation Apple TV onward.
Since tvOS and watchOS are based on iOS, they have inherited many of the accessibility features of iOS and macOS and are compatible with Apple's entire product line including the Apple Watch as a remote controller for the Apple TV.
tvOS includes the Apple technologies of VoiceOver, Zoom, and Siri to help the blind and those with low vision. Pairing a Bluetooth keyboard with the tvOS on the Apple TV enables another accessibility feature that also is an incorporation of VoiceOver. When typing, VoiceOver mirrors with an audio voice, each character pressed on the keyboard and repeated again when it is entered. The Apple TV is designed to work with the Apple Wireless Keyboard or the Apple Magic Keyboard.
Apple TV with and without tvOS supports closed captioning, so the deaf or hard of hearing can properly watch TV episodes and feature-length movies. Compatible episodes and movies are denoted with a CC (closed captioning) or SDH (Descriptive Audio) icon in the iTunes Store either on the Apple TV or in iTunes itself. The viewer can customize the captions in episodes or movies with styles and fonts that are more conducive to their hearing and/or visual impairment.
Parental controls allow consumers to limit access to Internet media service content via "Restrictions" settings; individual services can be turned off (e.g., to reduce clutter), icons can be rearranged via the tap-and-hold technique à la iOS. Internet media is split into four categories: "Internet Photos", "YouTube", "Podcasts", and "Purchase and Rental". Each of the categories is configured by a parental control of "Show", "Hide" or "Ask" to prompt for a 4-digit PIN. In addition, movies, TV shows, music and podcasts can be restricted by rating.
Apple TV allows users on a computer running iTunes to sync or stream photos, music and videos.
A user can connect a computer on a local network to maintain a central home media library of digitized CD, DVD or HD content, provide direct connectivity to photo organization software such as iPhoto, limit home video access to a local network only, play Internet radio, or preload content on Apple TV to be used later as a non-networked video player. For users who wish to connect the Apple TV to a computer, synchronization and streaming modes are supported.
Apple TV in synchronization mode works in a way similar to the iPod. It is paired with an iTunes library on a single computer and can synchronize with that library, copying all or selected content to its own storage. Apple TV need not remain connected to the network after syncing. Photos can be synced from iPhoto, Aperture, or from a folder on a Mac, or Adobe Photoshop Album, Photoshop Elements, or from a hard disk folder in Windows.
1st generation Apple TVs can stream content from up to five computers or iTunes libraries. Also, five Apple TVs can be linked to the same iTunes library. The 2nd generation Apple TV onwards allows users to stream content from more than one iTunes library: these additional iTunes libraries can be on the same or on different computers. This is possible when Apple TV and every iTunes library from which you want to stream content meet all of the following conditions: (1) the Apple TV and the iTunes library you are streaming from are both on the same local network, (2) each uses the iTunes "Home Sharing" feature, and (3) each are using the same "Home Sharing" Apple ID.
Apple TV natively supports the following audio, video, and picture formats (although with the 4th generation, apps may use alternative built-in software in order to play other codecs and formats, e.g. VLC media player):
The 1st and 2nd generation Apple TV video output can be set to either 1080i or 1080p; however, this resolution is limited to the user interface and the viewing of photographs – all other content is simply upscaled to those resolutions. Those models cannot play 1080i or 1080p video content (e.g., HD camera video). The 3rd and 4th generation Apple TV support 1080p video content. The Apple TV 4K, as the name suggests, supports 4K resolutions and HDR, including Dolby Vision. 4K content from sources such as iTunes can be played on a compatible 4K television set.
There is an Apple TV export option in QuickTime which allows content in some formats that the device does not support to be easily re-encoded. Applications that use QuickTime to export media can use this; e.g., iMovie's Share menu, iTunes' advanced menu, and some third-party content conversion tools.
Apple TV streams video through an HDMI cable (Type A) connected to the TV's HDMI port. Audio is supported through the optical or HDMI ports. The device also has a Micro-USB port, which is reserved for service and diagnostics. The device connects through Ethernet or Wi-Fi to the computer for digital content from the Internet and local networks. Apple TV does not come with audio, video or other cables, which must be acquired additionally as required. On the previous Apple TV, media files could be transferred directly onto the device by syncing with another computer. Once content was stored on the device's hard drive, Internet connectivity was no longer needed to view content. This is not the case with the later models, which do not have a hard drive for storing media.
Starting with the 4th generation Apple TV, Apple removed the optical audio port. Apple also enhanced the HDMI port by adding support for HDMI 1.4. The 4th generation also removed the Micro-USB port in favor of the reversible USB-C port and the 5th generation removed USB entirely.
AirPlay allows iOS devices or an AirPort-enabled computer with the iTunes music player to send a stream of music to multiple (three to six, in typical conditions) stereos connected to an AirPort Express (the audio-only antecedent of Apple TV) or Apple TV.
The AirPort Express' streaming media capabilities use Apple's Remote Audio Output Protocol (RAOP), a proprietary variant of RTSP/RTP. Using WDS-bridging, the AirPort Express can allow AirPlay functionality (as well as Internet access, file and print sharing, etc.) across a larger distance in a mixed environment of wired and up to 10 wireless clients.
A compatible Mac running OS X Mountain Lion or later can wirelessly mirror its screen to an Apple TV through AirPlay Mirroring while one running OS X Mavericks or later can also extend its display with AirPlay Display.
Apple TV can be controlled by many infrared remote controls or paired with the included Apple Remote to prevent interference from other remotes. Either kind of remote can control playback volume, but for music only.
The Apple Wireless Keyboard is supported on the 2nd generation Apple TV and later using the built-in Bluetooth. The consumer has the ability to control media playback, navigate menus and input text and other information. Third-party keyboards that use the Apple layout may also be compatible.
On July 10, 2008, Apple released Remote, a free iOS application that allows the iPhone, iPod Touch, and iPad to control the iTunes library on the Apple TV via Wi-Fi. The Apple Watch also has a remote app to control Apple TV.
On September 9, 2015, Apple announced the new Siri Remote for the 4th generation Apple TV (although in some territories, Apple have kept the name Apple TV Remote, due to Siri functionality not being enabled on it in that territory). It is a completely redesigned remote that features dual microphones for Siri support and a glass touch surface for navigation around the interface by swiping or tapping and scrubbing to fast forward or rewind. Also, it has a menu and home button, a Siri button to invoke Siri, a Play/Pause button, and a Volume Up/Down button to control the volume on the TV. The Siri Remote will communicate with the Apple TV via Bluetooth rather than infrared, removing the requirement of a line-of-sight with the device. This new remote is only supported by the 4th generation Apple TV and later and will not work with earlier generations.
Beginning with the 4th generation Apple TV, the remote includes two microphones and a button to activate Siri. Siri on the Apple TV has all of the functions of Siri on iOS 9; it can also respond to requests specifically for the TV. For instance, the viewer can ask Siri to search for a TV show or movie and it will search across multiple different sources to tell the user where the content is available to watch. It can also do things such as Play/Pause, Rewind/Fast Forward, skip back 15 seconds and temporarily turn on captioning when asked "what did he say?" or "what did she say?", open a specific app, and more.
The original Apple TV ran a modified build of Mac OS X v10.4 Tiger
Apple TV Software 1.0
Apple TV software 1.0 presented the user with an interface similar to that of Front Row. Like Front Row on the Mac, it presents the user with seven options for consuming content. Movies, TV Shows, Music, Podcasts, Photos, Settings, and Sources. It was a modified version of OS x v10.4 Tiger.
Apple TV Software 2.0
In February 2008, Apple released a major and free upgrade to the Apple TV, labelled "Take Two"(2.0). This update did away with Front Row and introduced a new interface in which content was organized into six categories, all of which appeared in a large square box on the screen upon startup (movies, TV shows, music, YouTube, podcasts, and photos) and presented in the initial menu, along with a "Settings" option for configuration, including software updates.
Apple TV Software 3.0
In October 2009, Apple released a minor upgrade for the Apple TV called "Apple TV Software 3.0". This update replaced the interface in version 2.0 with a new interface which presented seven horizontal columns across the top of the screen for the different categories of content (Movies, TV Shows, Music, Podcasts, Photos, Internet, and Settings). This update also added features such as content filtering, iTunes Extras, new fonts, and a new Internet radio app. The maximum resolution increased in both the 40 GB and 160 GB version to include 1080P.
2nd and 3rd generation
The 2nd and 3rd generation Apple TVs run a version of iOS, rather than the modified Mac OS X of the original model.
The interface on Apple TV Software 4 is similar to that of previous versions, with only minor changes and feature additions throughout. In March 2012, Apple released a major new software update, with the Apple TV 3rd generation, labeled as Apple TV Software 5 (iOS 5.1), which shipped with the new 3rd generation Apple TV. This update completely revised the look of the home screen to make it resemble the icon grid seen on iOS. Instead of 7 columns, content and third-party channels are shown in a tiled grid format, which can be rearranged. Throughout the years, for Apple TV Software 5-6, Apple released minor revisions, content additions, and feature updates.
The final OS update for the third-generation Apple TV is Apple TV Software 7.2.2 (iOS 8.4.2) since it does not support tvOS 9.0 or later. However, it does support Amazon Video, which was automatically added to those Apple TVs running 7.2.2 on December 6, 2017.
4th and 5th generation
The fourth generation Apple TV and later run an operating system called tvOS which does not support the earlier generations of Apple TV. It features an app store, allowing third-party app developers to release their own apps on the platform. The new software also features support for Siri voice control. The tvOS software development kit (SDK) for developing tvOS apps is included in Xcode 7.1 and later. A new development feature, App Thinning, is used in the Apple TV, running on tvOS, due to the storage restrictions of the device (32GB and 64GB) and the dual-use of the NAND Flash Memory to precache movies from Apple's content servers as well as storage for downloaded applications from the tvOS App Store. Apple's aim is to limit the size of application downloads and steering users towards downloading individual segments of apps in order to better manage storage space. Developers have reacted with criticism towards the download size limits, arguing that it leads to situations where game data is purged and has to be re-downloaded.
|Models||1st generation||2nd generation||3rd generation||3rd generation Rev. A||4th generation||4K (5th generation)|
|Release date(s)||January 9, 2007||September 1, 2010||March 7, 2012||January 28, 2013||October 30, 2015||September 22, 2017|
|Discontinued||September 1, 2010||March 7, 2012||March 10, 2013||September 8, 2016||64 GB: September 12, 2017
32 GB: In production
|Model number - Model ID -
|A1218 - AppleTV1,1 -
|A1378 - AppleTV2,1 -
|A1427 - AppleTV3,1 -
|A1469 - AppleTV3,2 -
|A1625 - AppleTV5,3 -
MGY52LL/A for 32 GB models
MLNC2LL/A for 64 GB models
|A1842 - AppleTV6,2 -|
MQD22LL/A3 for 32 GB models
MP7P2LL/A for 64 GB models
|Processor||1 GHz Intel "Crofton" Pentium M||1 GHz Apple A4 (ARM Cortex-A8)||1 GHz Apple A5 (single core ARM Cortex-A9, dual core with one core locked)||1 GHz Apple A5 (ARM Cortex-A9, single core - redesign from A5 dual core).||1.5 GHz dual-core Apple A8||2.38 GHz hexa-core Apple A10X Fusion|
|Graphics||Nvidia GeForce Go 7300 with 64 MB of VRAM||Apple A4 (PowerVR SGX535)||Apple A5 (PowerVR SGX543MP2)||Apple A5 (PowerVR SGX543MP1)||Apple A8 (PowerVR Series 6XT GX6450)||Apple A10X Fusion|
|Memory||256 MB of 400 MHz DDR2 SDRAM||256 MB LPDDR2||512 MB LPDDR2||2 GB LPDDR3||3 GB LPDDR4|
|Storage||40 or 160 GB integral HDD||8 GB NAND flash for cache||32 or 64 GB NAND flash|
|Wi-Fi (802.11b/g and draft-n)||Wi-Fi (802.11a/b/g/n)||Wi-Fi (802.11a/b/g/n/ac)|
|10/100 Ethernet||Gigabit Ethernet|
|Output||1080p (undefined, following the Version 3.0 software update), 720p 60/50 Hz (NTSC/PAL), 576p 50 Hz (PAL), 480p 60 Hz (NTSC)
over HDMI (HDCP capable) or Component Video (480i 60 Hz is unofficially supported)
|720p, 576p, 480p
over HDMI only (HDCP capable)
|1080p, 720p, 576p, 480p
over HDMI only (HDCP capable)
|2160p, 1080p, 720p, 576p, 480p|
over HDMI only (HDCP capable) with HDR10 and Dolby Vision
|Optical audio (48 kHz maximum sample rate), HDMI, RCA analog stereo audio||Optical audio (48 kHz fixed sample rate), HDMI||HDMI-CEC|
|Supports output up to 5.1 channels||Supports output up to 7.1 channels||Supports output up to Dolby Atmos (up to 7.1.4 channels)|
|Power||Built-in universal 48 W power supply||Built-in universal 6 W power supply||Built-in universal 11 W power supply||Built-in universal 13 W power supply|
|Dimensions||1.1 in (28 mm) (h)
7.7 in (197 mm) (w)
7.7 in (197 mm) (d)
|0.9 in (23 mm) (h)
3.9 in (98 mm) (w)
3.9 in (98 mm) (d)
|1.4 in (35 mm) (h)|
3.9 in (98 mm) (w)
3.9 in (98 mm) (d)
|Weight||2.4 lb (1.09 kg)||9.2 oz (270 g)||15 oz (425 g)|
|Initial operating system||Apple TV Software 1.0 (modified build of Mac OS X 10.4 Tiger)||Apple TV Software 4.0 (based on iOS 4.1)||Apple TV Software 5.0 (based on iOS 5.1)||Apple TV Software 5.2 (based on iOS 6.1)||tvOS 9.0 (based on iOS 9)||tvOS 11.0 (based on iOS 11)|
|Current operating system||Apple TV Software 3.0.2 (modified build of Mac OS X 10.4 Tiger)||Apple TV Software 6.2.1 (based on iOS 7.1.2)||Apple TV Software 7.2.2 (based on iOS 8.4.2)||tvOS 11.4 (based on iOS 11.4)|
Apple TV contains neither a TV tuner nor a personal video recorder. Both capabilities can be applied to the connected home computer through various third-party products, such as allowing PVR software to connect to iTunes and enable scheduled HDTV recordings to play automatically via Apple TV for playback.
The Front Row interface lacks some iTunes functionality, including rating items, checking the account balance, adding funds to the account, synchronizing from more than one computer, full Internet radio support, and games.
Movies rented on Apple TV must be watched on Apple TV, unlike iTunes rentals, which can be transferred to any video-enabled iPod, iPhone, or Apple TV. Movies purchased on Apple TV can be moved to a video-enabled iPod or iPhone via iTunes.
On the Apple TV (2nd generation), digital output audio is up-sampled to 48 kHz, including lossless CD rips at 44.1 kHz. Although this is a higher frequency and the difference is not audible in most cases, it falls short of digital transmission of data standards due to the audio not being 'bit perfect'.
1st generation sales
Within the first week of presales in January 2007, Apple TV was the top pre-selling item at the Apple Store. Orders exceeded 100,000 units by the end of January and Apple began ramping-up to sell over a million units before the 2007 holiday season. Analysts began calling it a "DVD killer" that could enable multiple services. Analysts also predicted that Apple could sell up to 1.5 million units in the first year. Besides the Apple Store, Best Buy was one of the first retailers to carry the device; Target and Costco followed shortly thereafter.
Two months into sales, Forrester Research predicted at the time that Apple would only sell a million Apple TV units, because consumers prefer advertisement-supported content over paid content. Forrester predicted that cable companies would be the clear winners over content providers such as the iTunes Store. Shortly after, Apple released YouTube functionality and Jobs stated that Apple TV was a "DVD player for the Internet". Some market analysts predicted that YouTube on Apple TV "provides a glimpse of this product's potential and its future evolution", but overall, analysts had mixed reactions regarding the future of Apple TV. Some negative reactions followed after Jobs referred to the device as a "hobby", implying it was less significant than the Macintosh, iPod, and iPhone.
In Apple's first-quarter 2009 financial results conference call, acting chief executive Tim Cook stated that Apple TV sales increased three times over the same quarter a year ago. Cook mentioned that the movie rental business was working well for Apple, Apple would continue investment in movie rentals and Apple TV, but Apple TV is still considered a hobby for the company. Due to the growth of digital TV and consumers turning to Internet media services, an analyst at the time predicted sales of 6.6 million Apple TVs by the end of 2009.
2nd generation sales
The second generation sold 250,000 units in the first two weeks it was available. On December 21, 2010, Apple announced that they had sold 1 million units. In the second fiscal quarter of 2011, it had topped 2 million in total sales, with 820,000 sold in that quarter alone.
On January 24, 2012, Apple announced they had sold 1.4 million units in the first fiscal quarter of 2012, and 2.8 million units in all of fiscal year 2011. (4.2 million units through January 1, 2012).
3rd generation sales
Tim Cook announced at the All Things Digital conference in May 2012 that Apple had sold 2.7 million of the 3rd generation model in 2012.
In the Q4 FY2012 earnings call, Engadget reported comments from Tim Cook that Apple had shipped 1.3 million Apple TV units in the 4th Quarter (presumed to be 3rd generation).
These reports lead to a cumulative volume of the 3rd generation device of 6 million units, as of January 1, 2013.
On February 28, 2014, at Apple's shareholders meeting, Apple CEO Tim Cook announced that in 2013 Apple TV brought in 1 billion dollars of revenue for Apple.
A market survey published by Parks Associates in December 2014 found that Apple TV has lost consumer traction to Google Chromecast, garnering only a 17% market share.
Tim Cook announced at the Apple Watch conference on March 9, 2015, that Apple had sold a total of 25 million Apple TVs up to that point.
4th generation sales
In the January 27, 2016, Apple earnings call, CEO Tim Cook stated that the Apple TV had record sales. However, no specific sales figures were mentioned; Apple TV is included in an "Other products" category, which also includes the Apple Watch, iPods, and Beats products, and is not broken down by individual products.
- Apple Bandai Pippin, a multimedia set-top entertainment networking device designed by Apple and sold during the mid-1990s.
- Apple Interactive Television Box, a set-top box developed by Apple in the mid-1990s.
- Comparison of set-top boxes
- Mac Mini Originally featured the Front Row application, which is a similar remote traverse interface to the Apple TV. The remote will open other programs until configured.
- Macintosh TV, Apple's first attempt at computer-television integration in the early 1990s.
- "Apple TV". Apple Store. Archived from the original on January 14, 2007.
- LLC, Kyle Media. "Differences Between Apple TV 2 and Apple TV 3: EveryMac.com". everymac.com. Retrieved 2018-08-18.
- "Apple TV - Tech Specs - Apple". Apple. Retrieved November 4, 2015.
- "Apple's tvOS 12 will be available on September 17th". The Verge. Retrieved 2018-09-18.
- "tvOS 12 now available for Apple TV 4 and Apple TV 4K, brings Dolby Atmos audio, screensaver updates, more". 9to5Mac. 2018-09-17. Retrieved 2018-09-18.
- "Identify your Apple TV model". Apple Support. Retrieved 2018-08-18.
- "Apple unveils new TV app for Apple TV, iPhone and iPad". Apple. October 27, 2016.
- "Apple TV: Can I program my universal remote to work with Apple TV". Apple. Apple. Retrieved 24 August 2018.
- "Can the Apple TV bring everything under (remote) control?". Macworld. Macworld. Retrieved 24 August 2018.
- "When Apple flops: The worst Apple products of all time". Network World. Network World. Retrieved 12 August 2018.
- "Apple TV: The history of Apple's bid to take over your living room". Telegraph UK. Telegraph UK. Retrieved 12 August 2018.
- "APPLE TV PROTOTYPE SELLS ON EBAY FOR 46 BUCKS". Wired. Wired. Retrieved 12 August 2018.
- "When Apple Failed". Forbes. Forbes. Retrieved 12 August 2018.
- Cohen, Peter (September 12, 2006). "Apple 'It's Showtime!' event". MacWorld. Retrieved September 13, 2006.
- Eran, Daniel (September 13, 2006). "How Apple's iTV Media Strategy Works". RoughlyDrafted Magazine. Retrieved June 19, 2009.
- "ITV warns Apple not to brand smart television 'iTV'". Retrieved February 22, 2015.
- "Apple TV Now Shipping" (Press release). March 21, 2007. Retrieved June 18, 2017.
- Arya, Aayush (September 14, 2009). "Apple drops price of 160GB Apple TV, kills 40GB model". MacWorld. Archived from the original on October 5, 2009. Retrieved September 14, 2009.
- "Apple TV: About Apple TV software updates". Apple. November 19, 2008. Archived from the original on December 5, 2008. Retrieved November 20, 2008.
- "Gallery: Apple TV Take 2 software update". MacNN. February 12, 2008. Retrieved March 12, 2009.
- "How to update Apple TV software". Apple. September 2, 2008. Retrieved March 12, 2009.
- Ricker, Thomas (July 10, 2008). "Apple's Remote: turns your iPhone into a WiFi remote control". Engadget. AOL. Retrieved July 14, 2008.
- Bohon, Cory (July 10, 2008). "Apple TV 2.1 update goes live, adds MobileMe support". The Unofficial Apple Weblog. AOL. Retrieved July 14, 2008.
- Breen, Christopher (July 22, 2011). "Farewell Front Row". Macworld. International Data Group. Retrieved September 19, 2018.
- "Apple TVs (plus iPods & Cinema Displays) hitting obsolete status day before new hardware on Sept 9". 9to5Mac.
- "About iTunes Store availability". February 23, 2018.
- "Overhauled Apple TV unveiled". The Spy Report. Media Spy. September 2, 2010. Archived from the original on March 13, 2012. Retrieved September 8, 2010.
- Helft, Miguel (September 1, 2010). "From Apple, a Step Into Social Media for Music". The New York Times. Archived from the original on September 2, 2010. Retrieved September 8, 2010.
- Heussner, Ki Mae (September 1, 2010). "Apple Goes 'Wild' Over New iPods". ABC News. Archived from the original on September 4, 2010. Retrieved September 8, 2010.
- "Apple TV 2nd Generation Teardown — Page 2". iFixit. Retrieved March 28, 2012.
- "Apple". Archived from the original on August 9, 2013.
- "Apple discontinues third-gen Apple TV, removes it from online store".
- "Amazon Prime Video app rolling out to Apple TV App Store". 9to5Mac. 2017-12-06. Retrieved 2017-12-06.
- "Apple TV game developers are required to support the Siri remote". Engadget. Retrieved September 16, 2015.
- Campbell, Mikey (October 30, 2015). "New Apple TV incompatible with Apple's own Remote app for iOS and watchOS". Retrieved January 12, 2016.
- Horwitz, Jeremy (October 30, 2015). "Amazon follows through on threat, yanking all Apple TV hardware from leading online retail store". Retrieved January 12, 2016.
- Broussard, Mitchel (June 5, 2017). "Apple Confirms Amazon Prime Video Coming to Apple TV Later This Year". MacRumors. Retrieved September 23, 2018.
- "Amazon making nice, prepares sales of Apple TV, Chromecast". Associated Press. December 15, 2017. Retrieved December 19, 2017.
- The Apple TV is finally getting Dolby Atmos support. The Verge.
- "tvOS 12 now available for Apple TV 4 and Apple TV 4K, brings Dolby Atmos audio, screensaver updates, more". 9to5Mac. 2018-09-17. Retrieved 2018-09-18.
- Apple TV 4K brings home the magic of cinema with 4K and HDR. Apple. 12 September 2017.
- "Apple discontinues third-gen Apple TV, removes it from online store". 9to5mac.com. Retrieved October 8, 2016.
- "Announcing Lightroom for Apple TV". blogs.adobe.com. Retrieved October 8, 2016.
- "How to sync Apple iPhone photos to iPad, Mac, Apple TV". CNBC. CNBC. Retrieved 12 August 2018.
- "Papa John's now lets you order pizza straight from your Apple TV". 9to5mac.com. Retrieved October 8, 2016.
- "Apple TV Can Help You Find a New Home". Lifewire. Lifewire. Retrieved 13 August 2018.
- "NASA app for Apple TV adds live streaming from ISS, on-demand video, 15k photos & more". 9to5Mac. 9to5Mac. Retrieved 13 August 2018.
- "How to AirPlay content from your iPhone, iPad, or iPod touch". support.apple.com. Retrieved October 8, 2016.
- "How to find something you'll like on Netflix, Stan and Presto". Business Insider Australia. Business Insider Australia. Retrieved 13 August 2018.
- "About Search on your Apple TV (4th generation) - Apple Support". support.apple.com. Retrieved August 13, 2016.
- Clover, Juli. "Apple TV Universal Search Gains Support for 9 New Channels Including Food Network and HGTV". Retrieved August 13, 2016.
- "Automate and remotely access your HomeKit accessories". Apple Support. Retrieved 2018-01-19.
- "Control your TV or receiver with your Siri Remote or Apple TV Remote - Apple Support". support.apple.com. Retrieved August 13, 2016.
- "Aerial Screensavers on the new Apple TV". ilounge.com. Retrieved August 13, 2016.
- Mayo, Benjamin (October 3, 2015). "Tim Cook: Apple will offer an Apple TV API to open up universal search beyond initial launch partners". 9to5Mac. Retrieved September 26, 2018.
- "Accessibility on tvOS". Apple Inc. Retrieved September 26, 2018.
- "Turn on closed captions and subtitles on your Apple TV". Apple Inc. Retrieved September 26, 2018.
- Elliott, Matt (March 2, 2017). "What to do if you lose your Apple TV remote". CNET. CBS Interactive. Retrieved September 26, 2018.
- "What's wrong with Apple TV". Mac World. Macworld. Retrieved 13 August 2018.
- Lynch, Jim (February 15, 2008). "Hands On with Apple TV 2.0". ExtremeTech. Retrieved February 19, 2016.
- "Apple TV Fast Start: The New User's Guide for Apple TV". Apple. November 26, 2008. Archived from the original on December 28, 2008. Retrieved June 18, 2009.
- "My Apple TV Take Two Review: Ripping DVDs, Creating a Media Library, and HD Downloads". Myhdtvchoice.com. March 1, 2008. Archived from the original on February 23, 2009. Retrieved March 13, 2009.
- "My Take on Apple TV, Take Two". Tunegardener.com. February 17, 2008. Retrieved March 13, 2009.
- "Liberate Your Memories: Home Movies on Your Apple TV". "theAppleBlog". October 8, 2008. Archived from the original on February 25, 2009. Retrieved March 13, 2009.
- Breen, Christopher (September 4, 2008). "Adding streaming radio to Apple TV". MacWorld. Retrieved March 13, 2009.
- Lu, Mat (April 30, 2008). "Apple TV offers limited internet radio support". The Unofficial Apple Weblog. Retrieved March 14, 2009.
- Pegoraro, Rob (March 29, 2007). "Apple Tries to Bridge Computer Desk, Living Room". The Washington Post. Retrieved June 18, 2009.
- "iTunes for Windows 8.0 Help: Syncing your Apple TV with iTunes". Apple. Archived from the original on March 2, 2014. Retrieved April 14, 2007.
- "Apple TV: Syncing Photos via iTunes". Apple. Archived from the original on February 26, 2009. Retrieved March 15, 2009.
- Cheng, Jacqui; Ecker, Clint (March 27, 2007). "Apple TV: an in-depth review". Ars Technica. Retrieved April 2, 2007.
- Falcone, John P. (March 27, 2007). "Review: Apple TV best for iTunes addicts". CNN. Archived from the original on April 10, 2007. Retrieved April 3, 2007.
- Apple has chosen HEVC as its next-generation video codec. 8 June 2017.
- "Apple TV Technical Specifications". Apple. Archived from the original on January 13, 2007. Retrieved November 1, 2015.
- "Apple TV Technical Specifications". Apple. Archived from the original on November 29, 2010. Retrieved November 1, 2015.
- "Apple TV Technical Specifications". Apple. Archived from the original on August 30, 2013. Retrieved November 1, 2015.
- "Apple TV Technical Specifications". Apple. Retrieved November 1, 2015.
- "Apple TV: Tip – Author your own movie content with AC-3 audio for true surround sound". Apple. Archived from the original on April 4, 2010. Retrieved April 7, 2011.
- Kafasis, Paul (March 22, 2007). "AppleTV Surprises And Impressions". Software's Under the Microscope. Rogue Amoeba. Archived from the original on March 27, 2007. Retrieved April 3, 2007.
- Breen, Christopher (March 30, 2007). "Apple TV". MacWorld. Archived from the original on April 29, 2007. Retrieved April 22, 2007.
- Sadun, Erica (April 5, 2007). "AP disses Apple TV". The Unofficial Apple Weblog. Archived from the original on April 20, 2007. Retrieved April 10, 2007.
- Reynolds, Paul (March 21, 2007). "Apple TV: Is it a "must-see" show". Consumer Reports. Archived from the original on October 13, 2007. Retrieved April 22, 2007.
- "apple.com - Apple TV". Apple. January 15, 2013. Retrieved January 15, 2013.
- Ou, George (January 18, 2008). "Here's what fake HD video looks like". ZDNet. Retrieved February 19, 2016.
- Frakes, Dan (March 28, 2007). "Hacking Apple TV". MacWorld. Archived from the original on April 27, 2007. Retrieved April 23, 2007.
- "Apple TV – HD Movie Rentals". Apple. Archived from the original on February 4, 2008. Retrieved January 29, 2008.
- Horwitz, Jeremy (March 18, 2007). "QuickTime gains 720P Apple TV high-definition export mode". iLounge. Archived from the original on March 29, 2007. Retrieved April 3, 2007.
- "iMovie 8.0 Help: Watching your movies on Apple TV". Apple. Archived from the original on June 13, 2011. Retrieved March 12, 2009.
- Breen, Christopher (February 5, 2009). "DVD ripping FAQ". MacWorld. Archived from the original on March 11, 2009. Retrieved March 12, 2009.
- Macworld has a guide for using the tools to convert media to Apple TV-compatible formats: Seff, Jonathan (April 4, 2007). "Convert video for Apple TV". MacWorld. Archived from the original on April 16, 2007. Retrieved April 20, 2007.
- "Apple TV technical specifications". Retrieved June 4, 2014.
- "Apple TV – Tech Specs". Apple. Archived from the original on April 7, 2007. Retrieved April 3, 2007.
- "Apple TV: Using AirPlay". Apple. November 20, 2008. Retrieved March 12, 2009.
- "Apple WDS Setup". Support.apple.com. February 11, 2011. Retrieved March 28, 2012.
- "iTunes Remote". Apple. September 13, 2011. Archived from the original on March 29, 2012. Retrieved March 28, 2012.
- "Mountain Lion Review: OS X Needs a New Vision". Gizmodo. Gizmodo. Retrieved 13 August 2018.
- "OS X Mountain Lion - Inspired by iPad. Made for the Mac". Apple. Apple Inc. Retrieved February 22, 2012.
- "About Remote Learning on Apple TV". Apple. November 20, 2008. Archived from the original on April 6, 2009. Retrieved March 11, 2009.
- "Pairing and Unpairing the Apple Remote with Apple TV". Apple. Retrieved April 21, 2007.
- Breen, Christopher (May 31, 2006). "My multimedia Mac mini". MacWorld. Retrieved April 21, 2007.
- Carlson, Jeff (November 21, 2008). "Apple TV 2.3 Adds AirTunes, Volume Control". TidBITS. Retrieved November 21, 2009.
- McNulty, Scott (November 24, 2008). "Apple TV 2.3: Now With More Remotes, and Remote Music". PC World. Retrieved March 12, 2009.
- "Apple TV: Using the Apple Wireless Keyboard". Apple. April 26, 2013. Retrieved September 14, 2013.
- The Apple Remote Application can also be used to control your PC's iTunes library, Wi-Fi connected speaker system and more.Ricker, Thomas (July 10, 2008). "Apple's Remote: turns your iPhone into a WiFi remote control". Engadget. Archived from the original on July 14, 2008. Retrieved July 14, 2008.
- Bohon, Cory (July 10, 2008). "Apple TV 2.1 update goes live, adds MobileMe support". The Unofficial Apple Weblog. Archived from the original on July 14, 2008. Retrieved July 14, 2008.
- "Control Apple TV". Help.apple.com. Retrieved July 10, 2015.
- "Everything new in tvOS 10: Smarter Siri, dark mode, HomeKit, more". 9to5mac. 9to5mac. Retrieved 13 August 2018.
- "Apple TV -Tech Specs - Apple (HK)". Apple. Retrieved November 4, 2015.
- "9 Siri commands to use with your Apple TV remote". CNET. CNET. Retrieved 12 August 2018.
- "Everything You Can Say to Siri on the New Apple TV". Gizmodo. Gizmodo. Retrieved 12 August 2018.
- "What operating system do the Apple TV models use? Do they run Mac OS X? Do they run iOS?". EveryMac. April 12, 2013. Retrieved September 16, 2013.
- "From hobby to hero: The history of Apple TV". Cult of Mac. Cult of Mac. Retrieved 12 August 2018.
- "Picking the Ultimate Home Entertainment Box: Apple TV 3.0, why it's triple the meh". PC Authority Australia. PC Authority Australia. Retrieved 12 August 2018.
- "Hands On with Apple TV 3.0". PC Mag. PC Mag. Retrieved 12 August 2018.
- "12 Things You Need To Know About Apple TV 3.0". Gizmodo. Gizmodo. Retrieved 12 August 2018.
- "2013 Apple TV revision gets its first exclusive feature: iOS 8's Peer-to". 9to5mac. 9to5mac. Retrieved 12 August 2018.
- "These are the most popular apps on Apple's new App Store". Fortune. Fortune. Retrieved 13 August 2018.
- Cunningham, Andrew (September 9, 2015). "Apple unveils 64GB Apple TV for $199, 32GB model for $149". Ars Technica. San Francisco, California. Archived from the original on September 9, 2015. Retrieved September 9, 2015.
- "tvOS for Developers". Apple Inc. Retrieved September 10, 2015.
- "APPLE TV IS A RADICAL RETHINKING OF YOUR RELATIONSHIP WITH THE HARDWARE AND GAMES YOU OWN". Polygon. Polygon. Retrieved 13 August 2018.
- "Apple TV is a radical rethinking of your relationship with the hardware and games you own". Polygon. Archived from the original on October 27, 2015. Retrieved November 3, 2015.
- "TV (3rd Generation, Early 2012) Specs". EveryMac.com. Retrieved September 16, 2013.
- "What's inside an Apple TV: Tear-down reveals (almost) all". AppleInsider. March 28, 2007. Archived from the original on August 19, 2007. Retrieved August 1, 2007.
- "Pentium M-based Intel chip at heart of Apple TV". AppleInsider. January 15, 2007.
- Shimpi, Anand Lal (March 22, 2007). "Apple TV". AnandTech. Retrieved March 23, 2007.
- "New Apple TV Offers 8 GB of Internal Storage, 256 MB RAM". MacRumors. September 29, 2010.
- "ATV3 Teardown". XBMC Forums.
- "New Apple TV has 2 GB RAM, included 802.11ac WiFi is faster than its Ethernet port". September 9, 2015.
- "App Programming Guide for tvOS". Apple. September 10, 2015. Retrieved September 16, 2015.
- "Apple TV 4K Teardown". iFixit. 2017-09-25. Retrieved 2017-09-26.
- "Apple TV 2nd Generation Teardown". iFixIt. September 29, 2010.
- Cheng, Jacqui (January 9, 2007). "ARS at Macworld: Questions about the Apple TV". Ars Technica. Archived from the original on March 8, 2007. Retrieved March 23, 2007.
- "Apple TV (1st generation) – Technical Specifications". Apple. September 29, 2010. Archived from the original on September 14, 2010. Retrieved October 1, 2010.
- "Apple TV 4th Generation Teardown". iFixit.
- "New Apple TV (Model A1469) Discovered In FCC Filings, Likely To Arrive With Updated A5X (SoC) Processor". Archived from the original on June 5, 2013. Retrieved April 5, 2013.
- "tvOS SDK Release Notes for tvOS 9.0 Beta". Apple Inc.
- "App Programming Guide for tvOS: The New Apple TV". Apple Inc.
The new Apple TV uses the latest iOS frameworks and frameworks that are unique to tvOS.
- "Software updates for Apple TV (3rd generation)". Apple Inc.
- Sadun, Erica (April 18, 2007). "Elgato releases EyeTV 2.4 update". The Unofficial Apple Weblog. Retrieved April 20, 2007.
- Chartier, David (March 29, 2007). "Apple TV: What you can't do". The Unofficial Apple Weblog. Archived from the original on May 2, 2007. Retrieved April 4, 2007.
- Dilger, Daniel Eran (February 5, 2009). "How Apple TV can score at the big 3.0". RoughlyDrafted Magazine. Archived from the original on February 9, 2009. Retrieved March 17, 2009.
- Berka, Justin (March 7, 2007). "Apple TV might have games, eventually". Ars Technica. Retrieved July 21, 2007.
- Horwitz, Jeremy (January 30, 2008). "What to Expect From Apple TV 2.0: Photos and Details". iLounge. Retrieved July 8, 2009.
- "How to rent a movie from the iTunes Store on Apple TV". Apple. December 1, 2008. Archived from the original on February 27, 2009. Retrieved March 12, 2009.
- "iTunes Store movie rental usage rights in the United States". Apple. December 17, 2008. Retrieved March 17, 2009.
- Block, Ryan (January 16, 2008). "iTunes and Apple TV rentals and purchases: what you can (and can't) do". Engadget. Archived from the original on May 24, 2008. Retrieved March 17, 2009.
- "All about the numbers..." AVHub.com.au. February 23, 2011.
- "Apple TV tops best seller list at Apple Store". AppleInsider. January 17, 2007. Archived from the original on June 29, 2007. Retrieved July 18, 2007.
- staff (January 24, 2007). "Apple TV Blowing Away Expectations". Apple Recon. Retrieved September 3, 2007.
- Martin, Scott (February 20, 2007). "Apple TV: DVD Killer?". redherring.com. Archived from the original on February 2, 2010. Retrieved July 18, 2007.
- Christ, Steve (March 22, 2007). "Apple's Next Evolution". Wealth Daily. Retrieved March 18, 2009.
- Ogg, Erica (March 21, 2007). "Best Buy finagles Apple TV exclusive". CNET. Retrieved July 18, 2007.
- Cheng, Jacqui (April 30, 2007). "Apple TV shows up at Target and...Costco?". Ars Technica. Archived from the original on June 4, 2009. Retrieved June 18, 2009.
- Plesser, Andy (May 24, 2007). "Apple TV Sales Will Stall at 1 Million". AlwaysOn. Archived from the original on October 13, 2007. Retrieved July 18, 2007.
- Crum, Rex (May 31, 2007). "Apple boosts analysts' hopes for Apple TV". MarketWatch. CBS. Archived from the original on July 3, 2007. Retrieved July 18, 2007.
- Block, Ryan (May 30, 2007). "Steve Jobs live from D 2007". Engadget. Retrieved June 18, 2009.
- McLean, Prince (January 21, 2009). "Apple TV sales up threefold, will see continued investment". "RoughlyDrafted Magazine". Archived from the original on February 1, 2009. Retrieved March 14, 2009.
- "Is Apple planning a DVR and web-enabled TV set?". TechRadar.com. March 2, 2009. Archived from the original on March 6, 2009. Retrieved March 18, 2009.
- Apple Stock Watch. "Apple TV Sales Hit 250,000 in Q4". MacObserver. Retrieved March 28, 2012.
- AppleInsider: Total shipments of new Apple TV top 2 million, 820K sold last quarter – report. April 19, 2011. Apple TV Second Generation holds 32 Percent of Internet Connected TV Markets
- "Apple Q1 2012: le trimestre de tous les records". Maximejohnson.com. Retrieved March 28, 2012.
- "Apple's CEO Discusses Q1 2012 Results - Earnings Call Transcript". Retrieved April 5, 2013.
- "Apple TV has Sold 2.7 Million Units This Year, Says Tim Cook". Retrieved April 5, 2013.
- "Apple Q4 2012 earnings: $36 billion in revenue, $8.2 billion net profit". Retrieved April 5, 2013.
- "Apple Earnings Report Q1 - 2013 on January 23rd, 2013". Retrieved April 5, 2013.
- "Apple CEO promises new products, says Apple TV no longer a 'hobby'". Reuters UK.
- "Apple TV fades away in streaming video player market". Rapid TV News. December 3, 2014. Retrieved December 3, 2014.
- "Live blog: The Apple Watch". Retrieved March 9, 2015.
- Juli Clover (January 26, 2016). "Apple Watch and Apple TV See Record Quarterly Sales".
|Wikiversity has learning resources about Apple TV Hacks|