|Broadcast area||Highland Park/Joliet/Chicago|
|Branding||Latino Mix 93.5|
|First air date||1960 (as WAJP)|
|Format||Spanish CHR Rhythmic|
|Transmitter coordinates||41°36′39.00″N 88°0′33.00″W / 41.6108333°N 88.0091667°W|
|Callsign meaning||W VIVa (previous branding)|
Univision Radio |
(Univision Radio Illinois, Inc.)
Radio: WOJO, WPPN, WRTO-AM|
TV: WXFT, WGBO
WVIV-FM (Latino Mix 93.5) is a Spanish radio station in Chicago, Illinois. It is part of the family of Univisión Radio, a division of Univisión Communications. The station's studios are located at 625 North Michigan Avenue in downtown Chicago, and the transmitter is in Homer Glen.
In September 2003, 103.1 FM in Highland Park (then WVIV-FM, now WPNA-FM) purchased adult-contemporary station WJTW 93.5 ("Star 93.5") in Joliet and converted it to WVIX as a simulcast of WVIV-FM.
Spanish rock and pop used to be the main feature of the former Viva 93.5 and 103.1. In July 2005, WVIV-FM/WVIX flipped formats to Hispanic urban as "La Kalle", which featured not only Spanish hip hop, but also reggaeton and bachata, a type of tropical dance music. (La calle means "the street," though Univision spells it with a slangy "K.")
On Wednesday, January 28, 2009, at Midnight, the WVIV-FM/WVIX simulcast rebranded itself as "Recuerdo 103.1/93.5". The format changed from Latino Urban to Spanish Oldies.
On July 1, 2011, the WVIV-FM/WVIX simulcast changed their format back to Hurban, branded as "La Kalle 103.1/93.5" after the format moved from WPPN 106.7 FM, which flipped to Spanish AC as "Pasion 106.7".
On December 12, 2011, the WVIV-FM/WVIX simulcast rebranded as "Maxima 103.1/93.5".
In September 2014, the former station branding "Maxima" was changed to "Latino Mix 103.1/93.5".
On May 25, 2017, Univision announced that 103.1 would break off the simulcast and be sold to Polish National Alliance for $5.5 million. This would allow 93.5 to change its city of license to Lemont and the tower site of EMF's 94.3 WJKL Glendale Heights where it will operate with 3.5 kW/133m.
On June 16, 2017, WVIV-FM and WVIX swapped calls. The sale of the now-WVIX was consummated on August 31, 2017, at which point it changed its call sign to WPNA-FM. Following the split of the simulcast, WVIV-FM rebranded as "Latino Mix 93.5".
- "Univision Sells Chicago FM - RadioInsight". RadioInsight. 25 May 2017.