WNBD-LD

WNBD-LD
Grenada/Greenville/
Greenwood, Mississippi
United States
City Grenada, Mississippi
Branding NBC 33 (general)
The Delta News (newscasts)
Slogan Your Home For NBC in Mississippi (general)
News That Works For You (newscasts)
Channels Digital: 33 (UHF)
Virtual: 33 (PSIP)
Subchannels 33.1: NBC
Translators WXVT-LD 17.2 (UHF) Cleveland
Owner Northwest Broadcasting
(Cala Broadcast Partners LLC)
First air date December 13, 2010 (2010-12-13)
Call letters' meaning We're NBC in the Delta
Sister station(s) WABG-TV, WFXW, WXVT-LD
Former callsigns W33CT-D
Former affiliations CBS (secondary, 2016–2017)
Transmitter power 15 kW
Height 572.8 m (1,879 ft)
Class LD
Facility ID 181137
Transmitter coordinates 33°22′23.0″N 90°32′25.0″W / 33.373056°N 90.540278°W / 33.373056; -90.540278
Licensing authority FCC
Public license information: Profile
CDBS
Website www.deltanews.tv

WNBD-LD is a low-powered NBC affiliated television station licensed to Grenada, Mississippi, United States and serving the Delta area of Northwestern Mississippi. It broadcasts a high definition digital signal on virtual and UHF channel 33 from a transmitter northeast of Inverness. Owned by Northwest Broadcasting, WNBD shares separate administrative and studio buildings on Washington Avenue in Greenville with two sister stations: Greenwood-licensed dual ABC/Fox affiliate WABG-TV (channel 6) and Cleveland-licensed low-powered CBS affiliate WXVT-LD (channel 17). Due to the low-power transmission, WNBD's over-the-air digital signal just misses Grenada but covers the major cities in the viewing area.

History

WNBD-LD is the first NBC affiliate ever based in the market—prior to its launch, viewers in the region received NBC programming on cable or over-the-air from KTVE in El Dorado, Arkansas, WLBT in Jackson, and/or WMC-TV in Memphis, Tennessee.[1][2] Tentative launch of the channel was scheduled for between mid-October and early November 2010. It filed an application for a "license to cover" on October 21.[3] The actual sign-on occurred December 13.[4] Soon after WNBD-LD's sign-on, it became available on Suddenlink Communications channel 9, with WLBT and WMC remaining in their channel positions.[5] While current FCC must-carry rules do not require carriage of low-powered stations, Commonwealth had the right to require cable systems to carry WNBD as part of retransmission consent compensation for carrying WABG.

Commonwealth Broadcasting Group agreed to sell WNBD-LD, WABG-TV, and WFXW-LD to Cala Broadcast Partners for $11.7 million on October 30, 2015. Cala is jointly owned by Brian Brady (who owns several other television stations, mostly under the Northwest Broadcasting name) and Jason Wolff (who owns radio and television stations through Frontier Radio Management).[6] Concurrently with this acquisition, Cala agreed to purchase the now WFXW from H3 Communications; a month later, it assigned its right to purchase that station to John Wagner.[7] The sale was completed on August 1, 2016.[8]

Due to broadcast problems during newscast and transmitter issues, WXVT went silent in late 2016 and the CBS affiliation moved to NBC affiliate WNBD-LD. WNBD-LD would serve as an NBC and CBS affiliate until the CBS affiliation moved to WXVT-LD on June 26, 2017.

On January 1, 2017, Cable One removed channels owned by Northwest Broadcasting (WNBD-LD, WABG-TV, WXVT and WABG-DT2) after the two companies failed to reach an agreement. On February 1, 2017, the channels were restored to Cable One's lineup under a new carriage deal.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[9]
33.1720p16:9WNBD-TVMain WNBD-LD programming / NBC
15.11080iWXVT-TVSimulcast of WXVT-LD / CBS

Availability

On cable, NBC 33 can be seen on Suddenlink channel 2 and in high definition on digital channel 715. WNBD-LD can also be seen on Cable One channel 3 and in high definition on digital channel 1003.

On satellite, NBC 33 can be seen on DirecTV and Dish Network on channel 33.

Programming

Syndicated programming on WNBD-LD includes Live with Kelly and Ryan, Rachael Ray, The Real, The Ellen DeGeneres Show, and The Big Bang Theory.

Newscasts

As of August 2016, all four networks including WABG-TV (ABC & Fox), WXVT-LD (CBS), and WNBD-LD (NBC) have consolidated under one branding, The Delta News. The Delta News studios and offices are located on Washington Avenue in Greenville. The new ownership includes news on all four networks.

References

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