Fort Myers/Cape Coral/Naples, Florida
United States
City Fort Myers, Florida
Branding NBC 2 (general)
NBC 2 News (newscasts)
Slogan Count on NBC 2 First
Channels Digital: 15 (UHF)
Virtual: 20 (PSIP)
Subchannels (see article)
Affiliations NBC
Owner Waterman Broadcasting Corporation
(Waterman Broadcasting of Florida, LLC)
First air date December 18, 1968 (1968-12-18)
Sister station(s) WVIR-TV, WZVN-TV
Former channel number(s) 20 (UHF analog, 1968–2009)
Former affiliations ABC (secondary, 1968–1974)
NBC WX+ (DT2, 2006–2008)
Transmitter power 1,000 kW
Height 453.9 m (1,489 ft)
Facility ID 71085
Transmitter coordinates 26°49′31″N 81°45′54.3″W / 26.82528°N 81.765083°W / 26.82528; -81.765083
Licensing authority FCC
Public license information: Profile
Website www.nbc-2.com

WBBH-TV, virtual channel 20 (UHF digital channel 15), is an NBC-affiliated television station licensed to Fort Myers, Florida, United States and also serving Naples and Cape Coral. The station is owned by the Waterman Broadcasting Corporation, which also operates Naples-licensed ABC affiliate WZVN-TV (channel 26) under a local marketing agreement (LMA) with owner Montclair Communications. The two stations share studios on Central Avenue in Fort Myers and transmitting facilities along SR 31 in unincorporated southeastern Charlotte County.

Known on-air as NBC 2, the branding is derived from WBBH's primary cable position in the market on Comcast Xfinity, CenturyLink, and most other cable providers in the area. (There is also a high definition feed provided on Xfinity digital channel 432 and CenturyLink digital channel 1002.) This practice stems in part from the area's exceptionally high cable penetration rate, which is one of the highest in the United States.


The station first signed on the air on December 18, 1968 as WBBH-TV. Before its existence, NBC programming in the market was relegated to off-hours clearances through a secondary affiliation with CBS affiliate WINK-TV (channel 11). As the second television station in Southwest Florida (after WINK-TV), WBBH shared ABC programming with that station until WEVU (channel 26, now WZVN-TV) signed on the air on August 21, 1974. Founded by a consortium of local businessmen named Broadcast Telecasting Services, Inc.[1] , the station originally transmitted its signal from a 1,000-foot (305 m) tower in Lehigh Acres which increased to 1,500 feet (457 m) in 1983. Waterman Broadcasting purchased the station in 1978; the -TV suffix was removed from the call letters on October 16 of that year (the suffix was later brought back).

The driving force behind the emergence of WBBH was Joe Buerry, who had worked as a sales manager and a DJ at WMYR radio. When the Federal Communications Commission assigned the channel 20 allocation to Fort Myers, Buerry put together a group of investors and filed for the construction permit. The station was granted to Buerry and his partners; he ran the station for seven years taking it through its growth period, and successfully obtained the NBC affiliation with the help of NBC's regional manager Pier Mapes, who eventually became president of the network. WBBH became the ratings leader in the market under Buerry's management; the arrival of cable in Southwest Florida eliminated the disadvantage of being on UHF, allowing WBBH to overtake WINK-TV. While WINK-TV has since regained the lead, WBBH has remained a solid runner-up for most of the last three decades.

After seven years, Buerry left WBBH to become general manager at WEVU-TV. At that time, WEVU was losing revenue averaging at $25,000 a month. Buerry, because of his knowledge of the market, was able to turn the station around by the end of his first year as general manager. He ran WEVU until it was purchased by The Home News Publishing Company, which retained him as its general manager (Buerry left that station to run WVGS-TV in Valdosta, Georgia six years later). Two plaques listing Buerry's accomplishments at the Fort Myers Historical Society.

In 1994, WEVU (by then owned by Ellis Communications) entered into a local marketing agreement with WBBH and moved into channel 20's Central Avenue facilities. At that time, both stations began identifying by their respective channel slots on local cable providers. Ellis Communications merged with Raycom Media in 1996, who spun WZVN's license off to Montclair Communications. Montclair continues the LMA with WBBH to this day. It should be noted that WBBH's owner, Waterman Broadcasting, holds an investment interest in Montclair Communications, even though the two companies file separate financial reports with the Securities and Exchange Commission.

On October 31, 2002, it became the second station in the market to begin broadcasting a high definition digital signal. WBBH has been digital-only since February 17, 2009.[2]

Although the SAFER Act,[3] WBBH-TV kept its analog signal on the air until February 21 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

Digital programming

Channel Video Aspect PSIP short name Programming [4]
20.11080i16:9WBBH HDMain WBBH-TV programming / NBC
20.2480iWBBH DT2NBC 2 News Now/Heroes & Icons

In September 2006, WBBH began offering NBC Weather Plus on a new second digital subchannel. In December 2008, after the national service folded, WBBH-DT2 switched formats and became a 24-hour local news and weather channel with branding "NBC 2 News Now". In May 2017, WBBH added Heroes & Icons to its DT2 subchannel. "NBC 2 News Now" now only airs weekdays from 7-8 a.m. and 12-1 p.m. while H&I airs at all other times.

News operation

WBBH-TV presently broadcasts 45 hours of locally produced newscasts each week (with 7½ hours on weekdays, 3½ hours on Saturdays and four hours on Sundays). It is one of the few Big Three stations in the United States whose weekly news programming total exceeds 40+ hours (which is more common with news-producing affiliates of the post-1986 broadcast networks, even surpassing the amount produced locally by one such station, Fox affiliate WFTX). Between the two, WZVN and WBBH air a combined twelve hours of news on weekdays and 4½ hours on weekends. In addition to the main studios, WBBH and WZVN operate a Collier County Bureau on Tamiami Trail North (U.S. 41/SR 45) in Naples. The two stations operate a Baron Doppler weather radar at the main facilities that is known on WBBH as "NBC 2 First Alert Power Doppler HD". The radar has a range of 300 miles (483 km) and can survey approaching storms in three dimensions.

In 1994, WBBH and WZVN merged their news departments, and began having news reporters appear on both stations. Resources such as video footage and stories also began to be shared between the stations. During this period, each station maintained separate unique sets at the Central Avenue facilities and featured a distinct on-air style. There were primary personalities (such as news anchors) that would only appear on one station. The joint operation was billed as the Eyewitness News Network. It should be known that if WZVN chose not to become a junior partner in the LMA with WBBH, the station would have been required to shut down its news department. Traditionally in the past, WBBH tended to cover more stories from Charlotte County, while WZVN had a slight Collier County focus since it is licensed to Naples and had its former analog transmitter located further south than the area's other television outlets.

Today, WBBH and WZVN continue the practice of maintaining their own primary on-air teams on weekdays that only appear on each respective station. Otherwise, all other personnel—including most reporters—are shared between the two stations. WBBH's newscasts are broadcast from a separate set at the Central Avenue facility, allowing it to have a different on-air identity and graphics scheme from WZVN. Compared with that station, channel 26's newscasts usually tend to air in a more flashier fast-paced format with promotions referring to the station providing more news coverage in 30 minutes than the market's other stations. WBBH traditionally covers more investigative and consumer stories through its "NBC 2 Investigators" unit. On weekends, there are separate news and sports anchors, but the same meteorologists are seen on both WZVN and WBBH. This is possible because the two stations maintain individual sets and do not always air local newscasts at the same timeslots.

Since it was the first station to sign on in Southwest Florida and was the only one located on the VHF dial, WINK-TV has long been the most watched television station according to Nielsen.

One of the best known former personalities and a veteran of Southwestern Florida broadcasting is Harry Horn. He lost his battle with ALS in August 2005.

During major hurricanes, most recently Charley and Wilma, WZVN and WBBH combined their news resources to provide 24-hour continuous coverage. Commercial breaks are dropped for several hours preceding and following landfall. Coverage is simulcast on both stations and a common live video stream is featured on both stations' websites. During previous years, WBBH's news set was used during hurricane coverage along with both WBBH and WZVN's weather sets. As of 2007, WZVN's high definition news set is now used in the event of a hurricane as its internal location at the Central Avenue facility provides the best protection against damaging winds.

In early February 2008, following the lead of WZVN, WBBH became the second television station in the market to upgrade its newscasts to 16:9 enhanced definition widescreen. Rival WINK-TV became the first station in Southwestern Florida to begin broadcasting its news programming in high definition on October 20, 2007. WBBH would itself upgrade its newscasts to HD on July 19, 2008. On October 26 of that year, several changes occurred to WZVN and WBBH's news programming in order to better compete with WINK-TV. WZVN dropped the first hour of its weekday morning newscast (as of 2012, that hour has since been restored) and a mid-morning newscast at 10 a.m. WBBH debuted a new hour-long midday broadcast at 11 a.m. while keeping its hour-long noon newscast. Meanwhile, WZVN added an hour-long weekday morning newscast at 9 a.m. On September 8, 2009, the station began producing a half-hour 7 p.m. newscast on weeknights to compete against WINK-TV's newscast airing in the same timeslot. On January 16, 2012, WZVN debuted an hour-long newscast at 5 p.m. weeknights, which incidentally directly competes with WBBH's own 5 p.m. newscast.

In October 2014, WBBH moved into a brand new newsroom and studio facility, located behind the old facility. The NBC 2 newsroom backs up to the studio and a wall can be opened to show the working newsroom. This was done to give NBC 2 more room, because it produces more newscasts.

As of May 2017, WBBH News has been led by Vice President News Darrel Lieze-Adams for 20 years, making him one of the longest serving news directors at a single station.

Notable former on-air staff

See also


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