Virgin Radio UK
|Broadcast area||United Kingdom|
|Slogan||It's All About The Music|
|First air date||30 March 2016|
|Format||Hot Adult Contemporary|
Virgin Radio UK is a national radio station in the United Kingdom that launched on 30 March 2016, owned by Wireless Group. It is the second incarnation of Virgin Radio in the UK, having originally launched in 1993, before being rebranded as Absolute Radio in 2008.
Virgin Radio UK broadcast at launch to c.75% of the UK population via the Sound Digital DAB ensemble, and also broadcasts via Online Streaming to computers, mobile device applications and Internet Radios.
The broadcasts are presented live from 6:00am to 11:00pm, and then music is played back-to-back overnight with pre-recorded announcements from rotating presenters from the day.
- "18 radio stations confirmed for new DAB multiplex". RadioToday. 3 February 2016. Retrieved 11 February 2016.