|Commenced operations||17 November 1966|
|Focus cities||Groningen Airport Eelde|
|Fleet size||57 (excluding Transavia France)|
Transavia, legally incorporated as Transavia Airlines C.V. and formerly branded as transavia.com, is a Dutch low-cost airline and a wholly owned subsidiary of KLM and therefore part of the Air France-KLM group. Its main base is Amsterdam Airport Schiphol and it has other bases at Rotterdam The Hague Airport and Eindhoven Airport. Transavia maintains Transavia France as its French subsidiary.
The first brainstorming sessions about starting a second charter company in the Netherlands, after Martinair, started in spring 1966, when the American Chalmers Goodlin met with captain Pete Holmes. "Slick" Goodlin had recently bought the dormant small company Transavia Limburg, based in Maastricht, which had 3 DC-6's available. The Dutch Government needed to be approached in order to obtain an operating license for the airline, both in order to be allowed to operate out of Amsterdam Airport, and for these DC6s.
At that stage John Block, a former member of the Martinair Holland management, was willing to take that on. He succeeded, the license was issued on 14 November 1966 and 2 days later on 16 November 1966 the first (maiden) commercial flight, flown by Captain Pete Holmes – Amsterdam/Naples/Amsterdam – on board were the Dutch Ballet Orchestra and the Dutch Dance Theatre. This was the first flight with the new name of Transavia Holland.
The company found offices at the old Schiphol Airport, Hangar 7 and the fledgling's financier Slick Goodlin appointed the three-pronged management: Commercial Director J.N. Block, Director Operations H.G. Holmes and Technical Director Kees de Blok. Some of the first employees were pilots John Schurman (Canadian), Hans Steinbacher & Pim Sierks (Dutch), Chief Stewardess Willy Holmes-Spoelder and her stewardesses: Senior Stewardess Wil Dammers and six carefully selected and trained young women.
The first of fourteen secondhand Sud Caravelle twin-jet airliners to be operated by Transavia was delivered in summer 1969 and the type remained in service with the airline until being displaced by further deliveries of Boeing 737s in 1976.
Development since the 1980s
Building up the airline from scratch, ten years later Transavia had a marketshare of 45% of the Dutch holiday market and became the main competitor of Martinair. In 1986, the Transavia Holland brand was changed into Transavia Airlines. It was the first airline to take advantage of the first open skies agreement signed between the UK and Dutch governments. Transavia started operating its first scheduled service on the Amsterdam to London Gatwick route on 26 October 1986.
During 1991, the airline's major shareholder, Nedlloyd, sold its 80% holding to KLM. In 1998, Transavia was the first foreign airline to operate domestic services in Greece following a change in Greek aviation law. In June 2003, KLM acquired the remaining 20% of Transavia, making it 100% KLM owned. The subsequent merger of Air France and KLM made Transavia a wholly owned subsidiary of Air France-KLM.
In the early 2000s (decade), Transavia was primarily a charter airline with a low-cost airline subsidiary called Basiq Air. To strengthen its brand image, the two were combined under the transavia.com name on 1 January 2005.
Transavia has a French unit, Transavia France, based at Paris-Orly, which operates twenty 737-800s. A Danish unit, Transavia Denmark, based at Copenhagen was operated until the end of April 2011, but was shut down after failing to meet expectations.
A strike was organised by Air France pilots in September 2014, in protest against the Air France-KLM group's increased focus on the development of Transavia, whose pilots were being paid less than those of Air France.
By early 2015, Transavia received a new corporate design dropping the ".com" from its public appearance and changed its primary colors from white/green/blue to white/green. The airline is now to be positioned as Air France-KLM's low-cost brand for the Netherlands and France.
In February 2017, Transavia announced it will shut down its base at Munich Airport by late October 2017 after only a year of service due to a change in their business strategy and negative economic outlook.
Transavia has its head office in the TransPort Building, Schiphol East, on the grounds of Amsterdam Airport Schiphol, Haarlemmermeer, Netherlands. Transavia moved into the new building on 3 May 2010 with about 400 employees. Previously the head office was in the Building Triport III at Schiphol Airport.
Ownership and structure
Transavia Airlines C.V. is 100% owned by KLM, which in turn is owned by Air France–KLM; however Transavia is run as an independent operation. It holds a 40% interest in the French airline Transavia France S.A.S (the remaining 60% is owned by Air France S.A.), which operates in the French market. Transavia France also operates under the brand name of transavia, with an identical business model, website and image.
The financials for both parts of the Transavia brand (Transavia Netherlands and Transavia France) are fully incorporated in the published annual accounts of their ultimate parent, Air France-KLM. Results reported for the Transavia brand are (figures for years ending 31 December):
|Turnover ("Passenger Revenues") (€m)||889||984||1,056||1,100||1,218||1,436|
|Operating profit/loss (€m)||0||−23||−36||−35||0||81|
|Number of employees (at year end)||2,050||2,400|
|Number of passengers (m)||8.9||9.9||10.8||13.2||14.8|
|Passenger load factor (%)||88.6||90.1||89.8||89.9||89.2||90.6|
|Number of aircraft (Transavia)||30||31||30||31||32|
|Number of aircraft (Transavia France)||8||8||11||14||21|
|Number of aircraft (total) (at year end)||38||39||41||45||53|
Transavia offers the "Selection on Board" buy on board service offering food and drinks for purchase. Commencing 5 April 2011, Transavia introduced fees for hold luggage and changed the rules for hand luggage, with the maximum allowable weight for hand luggage increased from 5 kg to 10 kg.
As of January 2018, the Transavia fleet (excluding Transavia France which operates further aircraft under its own licence) consists of the following aircraft:
|Boeing 737-800||49||189||4 leased from Sun Country Airlines; 9 leased from Gol Transportes Aéreos|
During the busy summer season, Transavia regularly leases additional 737 aircraft from Sun Country Airlines, a US airline based in Eagan, Minnesota. During the slower winter season, which corresponds to Sun Country's busy season, Sun Country leases several planes from Transavia. This reciprocal arrangement allows both airlines to balance their fleets to reflect seasonal demand.
Over the years, Transavia has operated the following aircraft types in its mainline fleet:
Additional aircraft types were part of the fleet in small numbers and only for short-term periods:
Incidents and accidents
No fatalities or complete loss of aircraft have occurred on Transavia flights. In 1997 two incidents occurred with substantial damage to the aircraft:
- On 8 February 1997, Transavia Airlines Flight 484, a Boeing 737–300 flying from Salzburg to Amsterdam, was damaged en route. The push/pull rod of the elevator broke off, damaging the Boeing 737's rudder and an emergency landing was made at Nuremberg Airport. There were no fatalities, but the FAA issued an Airworthiness Directive after this and a similar incident.
- On 24 December 1997, Transavia Airlines Flight 462, a Boeing 757–200 flying from Gran Canaria to Amsterdam was seriously damaged during landing. The aircraft landed in strong, gusty winds and touched down hard with its right maingear first. On touchdown the nosegear broke out of the doghouse. After gliding over the runway for approximately 3 km, it came to rest in the grass beside the runway. Serious damage was inflicted on some electronic systems and control-cables. The plane evacuated successfully and no fatalities occurred. The aircraft returned to service after repairs.
- "Air France strike to continue another week". The Local: France. Retrieved 20 September 2014.
- Dorien Vrieling (10 March 2015). "[Designpanel] Rebranding Transavia". MarketingTribune.
- "Annual Financial Report 2014" (PDF). Air France-KLM. Retrieved 4 April 2015.
- aero.de - "Transavia dissolves base in Munich" (German) 13 February 2017
- "New visiting address Martinair Headquarters." Martinair. Retrieved on 16 February 2011. "Martinair’s head office will relocate to the new TransPort building at Schiphol East on Friday, June 4, 2010." and "Visiting address Martinair Holland N.V. Piet Guilonardweg 17 1117 EE Schiphol"
- "Visiting address and directions." Transavia.com. Retrieved on 7 February 2011. "Piet Guilonardweg 15: TransPort Building 1117 EE Schiphol Airport PO Box 7777, 1118 ZM Schiphol Airport (NL)."
- "Proud of our new energy-saving head office." Public Report 2009/2010 Archived 2011-07-17 at the Wayback Machine.. Transavia.com. 8 (8/13). Retrieved on 16 February 2011.
- "STCC TRANSAVIA." TUIfly. Retrieved on 16 February 2011. "transavia.com Westelijke Randweg 3, building Triport III 1118 CR Schiphol Airport"
- "General Conditions of Passage Archived 2011-07-17 at the Wayback Machine.." Transavia.com. 28/28 Retrieved on 16 February 2011. "Address for visitors: transavia.com Westelijke Randweg 3, building Triport III 1118 CR Schiphol Airport"
- "Annual Report 2004/2005." Transavia.com. 28/28. Retrieved on 16 February 2011. "transavia.com Westelijke Randweg 3 P.O. Box 7777 1118 ZM Schiphol Centrum The Netherlands"
- "Organization". Transavia. Retrieved 4 December 2016.
- "Financial Year 2011 - press release" (PDF). Air France-KLM. Retrieved 5 April 2015.
- "Registration Document 2013 including the annual financial report" (PDF). Air France-KLM. Retrieved 5 April 2015.
- "Registration Document 2015 including the annual financial report" (PDF). Air France-KLM. Retrieved 1 May 2016.
- "Full Year 2016 Results" (PDF). Retrieved 20 June 2017.
- "AirfranceKLM Full Year 2017 Results". Retrieved 4 May 2018.
- "Selection on board." transavia.com. Retrieved on 16 February 2011.
- "Why is transavia.com changing its luggage policy?" (PDF). Transavia.com. Archived from the original (PDF) on 17 July 2011. Retrieved 9 March 2011.
- "Global Airline Guide 2017 (Part One)". Airliner World (October 2017): 22.
- Incident details from Aviation Safety.net website, visited June 22, 2008
- Incident details from Aviation Safety.net website, visited June 22, 2008