Tiff's Treats

Tiff’s Treats
Private
Industry Food and drink
Founded January 25, 1999 (1999-01-25) in Austin, Texas, U.S.
Founders
  • Leon Chen
  • Tiffany Taylor
Headquarters Austin, Texas, United States
Area served
Texas, Georgia
Number of employees
800+ (2016)
Website www.cookiedelivery.com

Tiff’s Treats is a privately-held U.S. bakery and delivery chain[1] based in Austin, Texas.[2] It is known for being the first U.S. bakery to offer a warm cookie delivery service.[3]

Early years

Co-founders Leon Chen and Tiffany Taylor met while in junior high school and later attended the University of Texas together.[4] In 1999, during their sophomore year of college, Chen and Taylor began Tiffany’s Treats (later Tiff’s Treats), a warm cookie delivery service. Chen and Taylor distributed flyers to classmates in the University of Texas dorms, took orders via cellphone, and baked cookies in Chen’s apartment. The service was immediately successful among students at the university, convincing Chen and Taylor to develop their service into a formal business, called Tiffany's Treats.[5]

Tiffany & Co. Dispute

Tiffany’s Treats changed its name to Tiff’s Treats in 2003 after settling with jewelry retailer Tiffany & Co. over a copyright dispute.[6]

Expansion

After graduating from the University of Texas, Chen and Taylor decided to focus exclusively on Tiff's Treats. The business was initially unsuccessful and lost $15,000 during its first year of operation.[7] However, the business later became profitable and operations were moved to a stand-alone storefront in central Austin in 2003. A second location in Dallas, TX was opened in 2006.[8]

In 2008, Tiff's Treats started accepting investments from outside investors. Since 2008, Tiff’s Treats has raised over $50 million in outside investments. Most recent was a Morgan Stanley Expansion Capital investment of $25 million in November.[9] [10]

Locations

Tiff’s Treats currently operates 40 storefronts [11] in Georgia, Nashville, Texas and employs over 800 individuals.

Philanthropy

With every store opened since 2008, Tiff’s Treats has donated all proceeds from the first day of a location’s sales to the Make-A-Wish Foundation, sponsoring the wish of a child.[12]

Tiff’s Treats has also donated to the Texas Children's Hospital, Soldiers’ Angels Foundation, Ian's Friends Foundation, Connor Man Foundation, Texas Food Bank, Foster Angels of Central Texas, Childhood Family Center Alliance, Wish with Wings, The Connor Man Foundation, The Neighborhood Longhorns Foundation, Cook Children's Health Foundation, and the Any Baby Can Organization.[13][14][15][16][17]

References

  1. "http://www.bizjournals.com/austin/blog/retail/2015/08/tiffs-treats-catches-sweet-smell-of-success-after.html)%20It%20is%20known%20for%20being%20the%20first%20bakery%20in%20the%20United%20States%20to%20offer%20warm%20cookie%20delivery%20services%20(https://www.irvingtexas.com/listings/tiff%E2%80%99s-treats/1185/". www.bizjournals.com. Retrieved 2017-06-02. External link in |title= (help)
  2. Anderson, Will (2 May 2013). "Tiff's Treats starts to deliver on national expansion plan". Austin Business Journal. American City Business Journals. Retrieved 29 July 2017.
  3. "Tiff's Treats". www.irvingtexas.com. Retrieved 2017-06-02.
  4. "15 years later, Tiff's Treats owners reflect on sophomore year at UT - The Daily Texan". Retrieved 2017-06-02.
  5. "Tiff's Treats". www.cookiedelivery.com. Retrieved 2017-06-02.
  6. "An Austin institution, Tiff's Treats eyes bigger expansion". mystatesman. Retrieved 2017-06-02.
  7. "One sweet ending: How Tiff's Treats evolved from an unlikely place". CultureMap Austin. Retrieved 2017-06-02.
  8. "Tiff's Treats". www.cookiedelivery.com. Retrieved 2017-06-02.
  9. "Warm cookie company Tiff's Treats gets sweet delivery: $11 million from Dallas Mayor Rawlings' firm". Dallas News. 2016-11-01. Retrieved 2018-06-05.
  10. "Tiff's Treats cooks up $25 million in investment to deliver warm cookies to more places". Dallas News. 2017-11-15. Retrieved 2018-06-05.
  11. "Tiff's Treats | Cobb Chamber of Commerce | Marietta, GA". www.cobbchamber.org. Retrieved 2017-07-27.
  12. "Tiff's Treats continues expansion, tradition of charitable contributions - The Daily Texan". www.dailytexanonline.com. Retrieved 2017-06-02.
  13. "http://www.bizjournals.com/sanantonio/news/2015/04/15/tiff-s-treats-to-open-second-cookie-delivery-shop.html". www.bizjournals.com. Retrieved 2017-06-02. External link in |title= (help)
  14. "Tiff's Treats MIDTOWN Grand Opening Charity Event| Midtown Alliance | Atlanta, GA". www.midtownatl.com. Retrieved 2017-06-02.
  15. Tiff's Treats (2016-07-18), Tiff's Treats San Antonio Northwest Grand Opening, retrieved 2017-06-02
  16. "Warm cookie delivery company, Tiff's Treats, opening Katy location this Saturday, March 4 | Community Impact Newspaper". Community Impact Newspaper. Retrieved 2017-06-02.
  17. "Tiff's Treats Partners with Make-A-Wish Foundation". Miss A® | Charity Meets™ Style. Retrieved 2017-06-02.
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