Thai Smile

Thai Smile Airways
IATA ICAO Callsign
WE THD THAI SMILE
Founded 20 May 2011 (2011-05-20)
Commenced operations 7 July 2012
Hubs Suvarnabhumi Airport
Focus cities Chiang Mai International Airport
Frequent-flyer program Royal Orchid Plus
Alliance Star Alliance (Affiliate)
Fleet size 20
Destinations 27
Company slogan Fly Smart Fly Sabai Fly Thai Smile
Parent company Thai Airways
Headquarters 1704,1705-1708A AIA Capital Center, 17th Floor, 89 Ratchadapisek Road, Din Daeng, Bangkok, Thailand 10400
Key people Wiwat Piyawiroj
Website www.thaismileair.com

Thai Smile Air (Thai: การบินไทยสมายล์) is a Thai regional airline. It began operations in 2012 and is a wholly owned subsidiary of Thai Airways.[1]

History

On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[2] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[3] It is planned to begin operations in July 2012.[3] According to Ampon, Thai Smile is intended to serve the market gap between low-cost carriers and full service airlines.[3] The name Thai Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[3]

According to an official at Thai Airways, Thai Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[3]

Destinations

Thai Smile currently flies to the destinations below.[4][5] The airline consolidated its Bangkok operations at Suvarnabhumi Airport in January 2017, ending services from Don Mueang airport.[6]

Cambodia
China
India
Laos
Malaysia
Myanmar
Thailand
Taiwan
Future destinations
Ceased Destinations

Fleet

As of 31 August 2017, THAI Smile's fleet consists of the following aircraft:[12]

THAI Smile Fleet
Aircraft In Service Orders Passengers Notes
Y+ Y Total
Airbus A320-200 6 12 156 168
174 174
Airbus A320-200SL 14 12 150 162
168 168
Total 20

Sponsorship

Thai Smile Airways is currently an official sponsor of Thai Honda Ladkrabang and Ratchaburi Mitr Phol.[13],[14]

References

  1. "Thai Smile focuses on turning around unprofitable Thai Airways routes as new AOC is secured". Centre for Aviation (CAPA). 3 April 2014.
  2. "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011.
  3. 1 2 3 4 5 "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011.
  4. http://www.thaismileair.com/thaismile/en/where-we-fly.htm
  5. http://airlineroute.net/2013/08/21/tgs-w13/
  6. "News Thai Smile to consolidate Bangkok hub operations in 1Q17". ch-aviation. 27 December 2016. Retrieved 2 January 2017.
  7. "THAI Smile Airways to operate Chongqing and Penang flights". eTurboNews. Retrieved 2 July 2016.
  8. 1 2 Liu, Jim (7 October 2016). "Thai Smile adds new India routes in W16". Airline Route. Retrieved 7 October 2016.
  9. http://www.routesonline.com/news/38/airlineroute/275246/thai-smile-schedules-bangkok-mumbai-service-in-4q17/. Missing or empty |title= (help)
  10. "THAI Smile files proposed new service in S17". routesonline. Retrieved 6 February 2017.
  11. "Thai Smile resumes Kuala Lumpur service from May 2017". routesonline. Retrieved 10 April 2017.
  12. Airbus Orders and Deliveries (XLS), accessed via "Orders & Deliveries". Airbus. 31 August 2017. Retrieved 4 October 2017.
  13. ""ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10". Retrieved 29 January 2017.
  14. "สายการบินแรก!ราชบุรีจับมือไทยสมายล์". Retrieved 15 September 2017.

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