The tam was a millinery design for women based on the tam o' shanter military cap and the beret. Sometimes it was also known as a tam cap or the traditional term tam o'shanter might also be used. It became popular in the early 1920s, when it followed the prevailing trends for closer-fitting hats that suited shorter hairstyles and for borrowing from men's fashion; other traditional men's hats that rose to popularity in women's fashion during this period included the top hat and bowler.
Design and origins
Along with other headgear formerly reserved for men – including the top hat and bowler – it was popular by the 1920s, suiting the fashion for shorter hairstyles. A 1920 article in The Guardian described the prevalence of closer fitting designs based on the tam' o shanter in combination with more ornate blouses and neater hairstyles, noting: "Since the majority of blouses follow Greek or quasi-Greek lines, it is natural for the hat worn with them to follow also the Greek type of headgear". The article noted that its versatility was another reason for current popularity: "it can be twisted and folded into the close-fitting shapes that are so remarkably becoming...it lends itself admirably to...all kinds of embroidery or needlework stitched apparently at random over it".
A year later, The Guardian reported that the tam was: "dominating the small-hat system" in women's fashion. Describing this ubiquitous millinery design in more detail, it added: "Nor are the present tams by any means tam-like in shape. They are elongated or heightened or squared or triangularised...The tam is merely a sort of envelope which can be pulled about over an under-structure, the shape of which is all important". The article went on to provide tips on how to create a tam successfully at home, advising the creation of a small peak or small brim on the inner cap to create a more becoming effect.
Fabrics and variations
The tam could be made in a variety of fabrics, but typically drapeable materials such as felt, velvet, or silk were used. Trimmings might include embroidery or appliqué or it might have the addition of a buckle or brooch. Tassels and feathers were sometimes added. Some varieties might also be made of fur, or have a fur brim.
By the late 1920s, less voluminous versions – similar in design to a toque – were in fashion in materials such as velour, a correspondent for The Times noted, adding that these simple hats were generally worn with ornate dresses.
By the early 1930s, there was a revival of the tam in checks and plaids, alongside the fez and cloche-brimmed designs. In the same year, new macramé (knotted form of weave similar to crochet) designs appeared, some being worn with matching collar and cuffs.
Tam designs continued to be fashionable throughout the 1930s; The Times highlighted an outfit for Royal Ascot in 1938 comprising dress and bolero jacket with matching black velvet tam with high corners in the style of a mortar board hat.
- Brooks Picken, Mary (2010). A Dictionary of Costume and Fashion: Historic and Modern (1999 ed.). United States: Dover Publications. p. 168. ISBN 0486402940. Retrieved 3 April 2015.
- "In the Fashion of Hampstead Heath: Hats Borrowed from Men". The Guardian. 24 September 1923.
- "The Eternal Tam: How to Make and Wear It". The Guardian. 27 April 1921.
- H., M. (29 November 1920). "Blouses and Hats: How They Consider Each Other". The Guardian.
- "Paris Fashions for North and South" (44708). The Times. 10 October 1927.
- "The Woman's View: London Fashions" (42867). The Times. 2 November 1921.
- "Paris Fashions: Spring and Summer Hats" (46403). The Times. 27 March 1933.
- "London Fashions: Blouses and Jumpers" (46412). The Times. 6 April 1933.
- "Round the Shops: Last-Minute Choices for Ascot" (48019). The Times. 13 June 1938.