Star India

Star India Private Limited
Subsidiary of 21st Century Fox
Industry Mass media
Founded August 1991 (1991-08)
Founder Hutchison Whampoa
Li Ka-shing
Headquarters Star House, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai, Maharashtra, India
Area served
South Asia, US, Canada
Key people
  • Uday Shankar (Chairman and CEO)
  • Sanjay Gupta (managing director)
Products Broadcasting
web portals
Parent 21st Century Fox

Star India Private Limited, is one of India's largest media conglomerates,[1] a fully owned subsidiary of 21st Century Fox.[2] It is headquartered in Mumbai, Maharashtra. The network reaches approximately 720 million viewers a month across India and more than 100 countries.[3] Star India generates more than 30,000 hours of content every year and broadcasts 120+ channels.[4]



STAR TV was a joint venture between Hutchison Whampoa and Li Ka-shing and was established to launch such a service. Li Ka-Shing's son, Richard, was CEO. It was launched in 1991.[5]

1990s and early 2000s

In early 90s, Star India included Star Plus (then an English-language entertainment channel), Prime Sports (later became Star Sports), MTV (through a tie up with Viacom), Star Movies and Zee TV (belonging to Subhash Chandra).[5][6]

In 1992, Rupert Murdoch bought a 64 percent stake in Star TV for $525 million. Star was originally broadcasting content from Rupert Murdoch's Fox Broadcasting and thus a synergy was envisioned. In 1992 News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% on 1 January 1993.[7][8] Murdoch declared that:[9]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

Between 1994 and 1998, Star TV launched Star Movies, Channel V and Star News with a limited Hindi offering. In 1991, Star India launched Star Plus as the first step towards leadership in the Hindi speaking market.[10][11][12] Peter Mukerjea was the chief executive officer of star india(1997–2007)

Star India also launched India's first dedicated news channel in 1998, STAR News, an up-to-date, 24-hour news with a global focus. In September 2003, 21st Century Fox entered into a joint venture for Star News and other regional language news channels with the Anand Bazar Patrika Group in September 2003. The company subsequently exited from this joint venture with the ABP Group in 2012.[13]

Regional expansion

In 2002, Star India and its affiliate company acquired Vijay TV to extend its reach beyond Hindi speaking markets.[14] In 2004 Star India launched its second Hindi channel, Star One.[15] In 2008, Star launched Star Jalsha and Star Pravah as a first step to enter the local language market.[16][17]

In 2009, Star India acquired Asianet Communications Limited, a media conglomerate headquartered in Trivandrum, India, a market leader in Malayalam language TV content with a wide reach across 60 countries.( Asianet was the first privately owned television channel in Malayalam and the second to broadcast in India.) This acquisition was the first major step for Star India to become a Pan-Indian broadcaster.[18]


In August 2009, the Star Group restructured its Asian broadcast businesses into three units – Star India, Star China, and Fox International Channels Asia.[19][20][21]

In 2009, Star affiliate and CJ Group of South Korea launched CJ Alive (later known as ShopCJ), an Indian television shopping channel.[22] It was a 24/7 shopping channel which used STAR Utsav for hosting the television marketing programs in six-hour slots in its initial stage of launch. Star affiliate exited the joint venture in May 2014.[23][24]

In 2009, 21st Century Fox launched a film production and distribution business in India through Fox Star Studios India, an affiliate of Star India.[25] In 2011, STAR India entered into High Definition broadcasting with the launch of the HD versions of its channels, including STAR Plus HD, STAR Movies HD, STAR World HD, Star Gold HD and National Geographic Channel India HD.[26][27]

Indian Premier League and Hotstar

In 2012, Star India acquired the BCCI Rights for India cricket for the period 2012 through 2018. ESPN was renamed Star Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. STAR Cricket HD and ESPN HD were renamed to Star Sports HD1 and Star Sports HD2 respectively.[28][29][30][31][32]

In 2015, Star India forayed into the video-on-demand segment with the launch of Hotstar, India's first curated content Over-The-Top platform.[33][34][35][36][37]

In 2015, Star India expanded its Pan-India portfolio by acquiring the broadcasting business of MAA TV, a leading Telugu TV channel network based in Hyderabad, to enter the Telugu language market.[38][39]

Business results

In August 2012, Business Line of The Hindu group reported that Star CJ Alive is claiming a average sales of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[40] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[41] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelised to exploit Indo Mauritius double taxation avoidance agreement.[42]

STAR India Entertainment provides 52 channels while STAR India Sports provides 12 channels

Star India digital online app

Hotstar[43] is an online streaming service to watch all Star India's Channel shows and many more by using app or website. Many shows can be downloaded in mobile by using Hotstar app. It earns revenue through ads and premium membership.

National Sports Network in India

The STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed STAR Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to STAR Sports 1 and STAR Sports 2 kept its name. STAR Cricket HD and ESPN HD renamed to STAR Sports HD1 and STAR Sports HD2 respectively. STAR Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides, this two non-professional leagues like the University Cricket and University Field Hockey are also planned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[44]

Broadcasting rights

STAR India has acquired media rights for BCCI Domestic and International Cricket Series matches in India through 2023, International Cricket Council matches through 2023,Bangladesh National Cricket Team through 2020,New Zealand Cricket Board through 2020,Premier League Football through 2019,Federation International De Hockey through 2022, Wimbledon through 2022 and Bundesliga through 2020. On 4 September 2017, STAR India acquired digital as well as media rights for Indian Premier League for a term of five years 2018–2023 with a whooping bid of ₹ 163475 million(US$2.55 billion). In September 2014, STAR India acquired a 35% minority stake in Football Sports Development Limited, a joint venture with IMG-Reliance to launch the Indian Super League, a professional soccer league. In March 2015, STAR India, in association with its affiliate, acquired a 74% majority stake in Mashal Sports Private Limited in March 2015, for the operation of the Pro Kabaddi League In January 2015, STAR India, launched Hotstar, a new mobile and online entertainment destination for television shows, movies and sports content. In February 2015, STAR India entered into an agreement to acquire the broadcast business of MAA Television Network Limited, an entity in India that broadcasts and operates Telugu language entertainment channels. In December 2015, STAR India announced it has successfully completed the integration of the broadcast business of MAA TV in a deal estimated to be between Rs 2,000 to 25 billion.[45]

See also


  1. Choudhary, Vidhi (5 December 2017). "21st Century Fox appoints Star India chief Uday Shankar as Asia president". Retrieved 2018-03-08. External link in |work= (help)
  2. "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". Retrieved 2018-03-08.
  3. "Disney Acquires Star India, Tata Sky Stake Via Fox Deal". Bloomberg Quint. Retrieved 2018-03-08.
  4. "Hotstar signs exclusive content deal with Disney India". Retrieved 2018-03-08.
  5. 1 2
  6. "Entertainment Inc.: The story of Zee, one of India's first Hindi satelite channels". India Today. 11 August 2017. Retrieved 2018-03-12.
  7. Palmer, Rhonda. (26 July 1993) Murdoch catches rising Star – Entertainment News, Business News, Media. Variety. Retrieved 20 May 2012.
  8. THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach. New York Times (23 August 1993). Retrieved 20 May 2012.
  9. Monbiot, George (21 April 2008). "George Monbiot: The most potent weapon wielded by the empires of Murdoch and China". The Guardian. Retrieved 24 July 2017.
  10. "Channel V: A walk down memory lane". Indian Television Dot Com. 30 November 2017. Retrieved 2018-03-12.
  11. Ghosh, Devarsi. "Channel V bids goodbye once and for all, leaving behind its madcap mascots". Retrieved 2018-03-12.
  12. "Fox's Star Chinese Movies Launches Asian Film Slate". The Hollywood Reporter. Retrieved 2018-03-12.
  13. Kohli-Khandekar, Vanita (1 July 2013). "The race to become ABP News". Business Standard India. Retrieved 2018-03-12.
  14. "Vijay TV scripts a turnaround tale". Indian Television Dot Com. 30 April 2005. Retrieved 2018-03-12.
  15. "The Hindu : Life Bangalore : Another 'One' from Star TV". Retrieved 2018-03-12.
  16. "After Star Jalsha, Star India all set to launch Star Pravah HD on May Day". Indian Television Dot Com. 29 April 2016. Retrieved 2018-03-12.
  17. "Star Jalsha goes in brand refresh with new diamond star identity". Retrieved 2018-03-12.
  18. VCC, Team. "Star buys majority in Asianet; forms JV with Rajeev Chandrasekhar". IN. Retrieved 2018-03-12.
  19. "News Corporation Announces Intent to Pursue Separation of Businesses to Enhance Strategic Alignment and Increase Operational Flexibility | News Corp". Retrieved 2018-03-13.
  20. "Fox restructures Asia, aims for China content – TBI Vision". Retrieved 2018-03-13.
  21. Writer, Staff. "FIC launches OTT services for its key channels". Marketing Interactive. Retrieved 2018-03-13.
  22. "Star CJ Alive braces for challenges of home shopping". @businessline. Retrieved 2018-03-13.
  23. "Kenny Shin is CEO, STAR CJ Alive". @businessline. Retrieved 2018-03-13.
  24. "STAR CJ Network launches "STAR CJ Alive"". Campaign India. Retrieved 2018-03-13.
  25. Lakshman, Nandini (15 January 2010). "Hollywood Meets Bollywood: Finally, a Love Story?". Time. ISSN 0040-781X. Retrieved 2018-03-13.
  26. "Star India to launch two new HD sports channels". Retrieved 2018-03-13.
  27. "List of HD channels in India". Wikipedia. 3 March 2018.
  28. PTI (19 February 2018). "Star India wins audio-visual production rights for IPL, BCCI domestic season". Retrieved 2018-03-13. External link in |work= (help)
  29. "Rebranding was a part of ESPN's evolution in India: RC Venkateish". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2018-03-13.
  30. "STAR India rebrands; sheds 'ESPN' branding". Retrieved 2018-03-13.
  31. "Indian cricket media rights set to be e-auctioned on March 27". ESPNcricinfo. Retrieved 2018-03-13.
  32. "Star Sports bags IPL media rights, in blockbuster deal, but at what cost?". The Indian Express. 5 September 2017. Retrieved 2018-03-13.
  33. Choudhary, Vidhi (5 June 2015). "Hotstar notches up 200 million views in IPL 8". Retrieved 2018-03-13. External link in |work= (help)
  34. Malvania, Urvi (21 March 2015). "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard India. Retrieved 2018-03-13.
  35. "Hotstar sees more app downloads than babies born in India per minute". Retrieved 2018-03-13.
  36. "Hotstar Annual Subscription Now Available at Rs. 1,200". NDTV Retrieved 2018-03-13.
  37. Bhattacharya, Ananya. "India's biggest online binge-watchers are in its small towns". Quartz. Retrieved 2018-03-13.
  38. "Sony to expand its regional presence with a Marathi GEC". Retrieved 2018-03-13.
  39. "First song from Mahesh Babu's 'Bharat Ane Nenu' to release soon". The News Minute. 25 January 2018. Retrieved 2018-03-13.
  40. Krishnamurthy, Gokul (13 August 2011). "Star CJ looks to coming 'alive' this festival season". Retrieved 10 November 2016.
  41. &, Aminah Sheikh. "Companies". Retrieved 10 November 2016.
  42. "News Corp entity plans to exit Star CJ run into FIPB hurdle". Retrieved 10 November 2016.
  43. "Hotstar link".
  44. Choudhary, Vidhi. "Star plans to build national sports network in India". Retrieved 10 November 2016.
  45. "Star India completes its integration with MAA Television Network – The Economic Times". Retrieved 10 November 2016.

Further reading

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