Snow (app)

Original author(s) Camp Mobile
Developer(s) SNOW Corp.
Operating system Android
Available in 9 languages
List of languages
English, Indonesian, Japanese, Korean, Simplified Chinese, Spanish, Thai, Traditional Chinese, Vietnamese
Type Photo sharing, Instant messaging, Video chat, Multimedia

Snow (stylized as SNOW) is an image messaging and multimedia mobile application created by Camp Mobile, a subsidiary of South Korean internet search giant Naver Corporation.[1] It features virtual stickers using augmented reality and photographic filters. SNOW is often compared with Snapchat, as pictures and messages sent are only available for a short time in both platforms.[2]


In September 2015, SNOW was launched as a guerilla project by Camp Mobile. The app gained attention by their huge amount of filters, stickers, as well as their beauty effects inside. The app also collaborated with different Korean artists such as BTS and Twice to launch selfies stickers.[3][4]

In 2016, the app has spun off into its own company, named as SNOW Corp.[5][6]

In 2018, SNOW raised $50M from SoftBank and Sequoia China. It is reported that it plans to use the investment to develop its augmented reality and facial recognition technologies.[7]


SNOW allows users to take pictures or videos (of a maximum duration of 10 seconds) and choose from 1,300 stickers and 50 filters. They can also send them as messages that destroy themselves in 48 hours. Videos could also be saved as GIF files.[8]


  1. "Snow is a Snapchat clone for next-level selfies". The Verge. Retrieved 2018-03-03.
  2. Sinha, Rupesh (2016-07-15). "How to Use Snow, The Snapchat Like App | Beebom". Beebom. Retrieved 2018-03-03.
  3. "BTS' Jimin & Jungkook design goofy new selfie filters". SBS PopAsia. Retrieved 2018-03-03.
  4. TWICE (8 Mar 2017). "TWICE x SNOW, TWICE STICKER @ SNOW APP". @jypetwice. Retrieved 2018-03-03.
  5. "[Corporate Announcement] Notice Regarding Investment in Snow Corporation | LINE Corporation | News". LINE Corporation. Retrieved 2018-03-03.
  6. "Naver to spin off mobile photo editing app Snow". (in Korean). Retrieved 2018-03-03.
  7. Russell, Jon. "Selfie app Snow, once a Snapchat clone, raises $50M from SoftBank and Sequoia China". TechCrunch. Retrieved 2018-03-03.
  8. "The hottest app in China looks like a blatant Snapchat clone — here are the two apps side by side". Business Insider. Retrieved 2018-03-03.

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