S&P 500 Component
San Francisco, California, U.S.
(Chairman & co-CEO)
(Exec. VP of Technology)
Sales Cloud |
Number of employees
Salesforce.com, Inc. (styled in its logo as salesƒorce; abbreviated usually as SF or SFDC) is an American cloud computing company headquartered in San Francisco, California. Though its revenue comes from a customer relationship management (CRM) product, Salesforce also sells commercial applications of social networking through acquisition and internal development.
The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three software developers previously at consulting firm Left Coast Software, were introduced to Benioff through a friend and former Oracle colleague Bobby Yazdani. Harris and team wrote the initial sales automation software, which launched to its first customers during Sept-Nov 1999.
In June 2004, the company's initial public offering was listed on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. Early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners, as well as Nancy Pelosi.
In October 2014, Salesforce announced the development of its Customer Success Platform to tie together Salesforce's services, including sales, service, marketing, analytics, community, and mobile apps.In October 2017, Salesforce launched a Facebook Analytics tool for B2B marketers.
Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud (including Chatter), Analytics Cloud, App Cloud, and IoT with over 100,000 customers.
Salesforce is the primary enterprise offering within the Salesforce platform. It provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events. The Salesforce customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email alert, Google search, and access to customers' entitlement and contracts.
Formerly Known as Force.com is a platform as a service (PaaS) that allows developers to create multitenant (software running on a server as a single instance, serving multiple tenants) add-on applications that integrate into the main Salesforce.com application. Force.com applications are hosted on Salesforce.com's infrastructure.
Force.com applications are built using declarative tools, backed by Lightning and Apex (a proprietary Java-like programming language for Force.com) and Lightning and Visualforce (a framework that includes an XML syntax typically used to generate HTML). The Force.com platform typically receives three complete releases a year. As the platform is provided as a service to its developers, every single development instance also receives all these updates.
According to a September 2009 Gartner Group report, Force.com had over 1,000 customer accounts. As of 2013, the Force.com platform has 1.4 million registered developers.
Community Cloud provides Salesforce customers the ability to create online web properties for external collaboration, customer service, channel sales, and other custom portals in their instance of Salesforce. Tightly integrated to Sales Cloud, Service Cloud, and App Cloud, Community Cloud can be quickly customized to provide a wide variety of web properties.
Work.com, previously Rypple, is a social performance management platform that helps managers and employees improve work performance through continuous coaching, real-time feedback, and recognition. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by human resource departments.
Work.com, then known as "Rypple", was founded by Daniel Debow and David Stein, who wanted to create a simple way of asking for feedback anonymously at work. The company was formed in May 2008 and their client list included Mozilla, Facebook, LinkedIn and the Gilt Groupe. Rypple "'reverses the onus on the demand for more feedback' by getting employees to build and manage their own coaching networks".
In 2011, Rypple developed a more formalized management methodology called OKR ("Objectives and Key Results") for Spotify. Rypple also partnered with Facebook to create "Loops", short for "feedback loops", which gathers feedback from co-workers, "thank you's", progress against goals, and coaching from supervisors into one channel for a "rich, robust, continuous performance review".
Data.com, previously known as Jigsaw, is a cloud-based automated system for acquiring and managing CRM records within a user's Salesforce.com account.
Data.com is also an online business directory of companies and business professionals that is built, maintained and accessed by a worldwide community of over a million subscribers. A large database allows members to exchange and share the business information of more than 29 million contacts from over 4 million companies. This information consists of what is commonly found on a business card.
Data.com utilizes a user-generated database that's continually updated by its members. Data.com's contacts act as a virtual business card, offering name, title, postal and email addresses and direct-dial phone numbers for individual contacts.
Desk.com is a saas help desk and customer support product accessible through the cloud. Desk.com is owned by Salesforce.com and was previously known as Assistly. Desk.com is headquartered in San Francisco, California.
Desk.com is a Saas customer service application. The product differentiates itself from Salesforce's other service platform in that Desk.com specifically targets small businesses with its features and functions. Desk.com integrates with a variety of products and third-party applications including Salesforce CRM, Salesforce IQ, Atlassian JIRA, Mailchimp and other apps. Desk.com also supports up to 50 languages.
Do.com was a cloud-based task management system for small groups and businesses, introduced in 2011 and discontinued in 2014. Salesforce did not offer any reason for shutting down the service, however, it provided an Export tool to save data entered within the Do.com interface. The Do.com domain was sold to a startup in 2014.
Launched in 2005, the Salesforce AppExchange is an online application marketplace for third-party applications that run on the Force.com platform. Applications are available for free, as well as via yearly or monthly subscription models. Applications available range from integrations with SharePoint to mobile approval management. As of June 2016, it features 2,948 applications which have driven 3+ million installs. The "AppExchange" is also a place customers can search for cloud consulting partners to help them implement the technology in their own organisation. Cloud consulting partners for Salesforce include large companies like IBM's "Bluewolf" and Accenture as well as smaller ones like Cloudreach.
Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. Configuration can be done on each tab by adding user-defined custom fields.
Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.
Salesforce works on Model–view–controller architecture.
Apex is a proprietary programming language provided by the Force.com platform to developers similar to Java and C#. It is a strongly typed, object-oriented, case-insensitive programming language, following a dot-notation and curly-brackets syntax. Apex can be used to execute programmed functions during most processes on the Force.com platform including custom buttons and links, event handlers on record insertion, update, or deletion, via scheduling, or via the custom controllers of Visualforce pages.
Due to the multitenant nature of the platform, the language has strictly imposed governor limitations to guard against any code monopolizing shared resources. Salesforce provides a series of asynchronous processing methods for Apex to allow developers to produce longer running and more complex Apex code.
In 2014, Salesforce made public the frontend of its platform, called Lightning. This component-based framework is what the Salesforce mobile app is built on and customers are now able to build on it as well. Salesforce built on this framework in 2015 by releasing the Lightning Design System, an HTML style framework with default CSS styling built in. This framework allows customers to build their own components to either use in their internal instances or sell on the AppExchange.
One of the new tools released is known as the Salesforce Lightning App Builder for rapid application development of responsive web interfaces. This interface allows for different screens to be put together based on Lightning components. This can be used as layouts for records or specific applications.
Salesforce is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa, Singapore), India (covering Asia Pacific minus Japan), and Tokyo (covering Japan). Other major offices are in Toronto, Chicago, New York City, London, Sydney, Dublin, Hyderabad, San Mateo, California, Indianapolis, and Hillsboro, Oregon. Salesforce.com has its services translated into 16 different languages and as of July 31, 2011, had 104,000 customers and over 2.1 million subscribers. Salesforce will be moving its Midwest Regional headquarters to Indianapolis in 2017.
Standard & Poor's included Salesforce, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Fannie Mae and Freddie Mac and their removal from the index.
Venture capital fund
Salesforce migrated to Dell servers with AMD processors running Linux from Sun Fire E25K servers with SPARC processors running Solaris in 2008. The company uses the Momentum platform from Message Systems to allow its customers to send large amounts of email.
In 2012, Salesforce announced plans to build a data center in the UK to handle European citizens' personal data.
In 2013, Salesforce and Oracle announced a nine-year partnership in which Salesforce will use Oracle Linux, Oracle Exadata, Oracle Database, and the Java platform to power Salesforce's applications and SaaS platform.
In 2016, Salesforce announced that it will use Amazon Web Services hosting for countries with restrictive data residency requirements and where no Salesforce data centers are operating. In July 2017, the first such Salesforce instance went live in Canada, with Salesforce announcing that this enabled signing a number of Canadian customers.
- Marc Benioff, Chairman & CEO, co-founder of the company (1999–)
- Parker Harris, Co-Founder, oversees product strategy (1999–)
- Keith Block, Vice Chairman, President and Co-CEO, board of directors member (2013–)
- Alex Dayon, President, Chief Product Officer (2008–)
- Suzanne DiBianca, Executive Vice President, Corporate Relations and Chief Philanthropy Officer (2000–)Chief Communications Officer (2017–)
- Mark Hawkins, President and Chief Financial Officer (2014–)
- Maria Martinez, President, Global Customer Success and Salesforce Latin America (2010–)
- Elizabeth Pinkham, Executive Vice President, Global Real Estate (2000–)
- Tony Prophet, Chief Equality Officer (2016–)
- Cindy Robbins, President and Chief People Officer (2006–)
- Amy Weaver, President, Legal and General Counsel (2013–)
In November 2007, a successful phishing attack on a Salesforce employee compromised contact information on a number of Salesforce customers, which was then used to send highly targeted phishing emails. Salesforce has stated that "a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database." The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.
While the crowd-sourced method of building business contacts has proven popular with recruiters, marketers and sales professionals, it has also raised questions of privacy as most of the site's database is entered without permission from the person being listed. Data.com does, however, make it easy to remove business information on request as noted in December 2009 by TechCrunch. However, recipients of these messages regard it as spam and at least one complaint about receiving more spam after attempting to remove one's address has been noted.
In 2017 at Def Con, Salesforce's Director of Offensive Security and a security engineer were fired on the conference room floor in front of several other attendees by an executive at the company after giving a talk. Word rapidly spread that two speakers had been released at the event. The presentation was initially signed off on by the company; however, Salesforce's management team had an unexplained and sudden change of heart an hour before the event. Salesforce's Director of Offensive Security had turned off his phone prior to the presentation due to security concerns and was unable to receive any communication from Salesforce prior to the presentation. Reaction after the firings was swift, with the Electronic Frontier Foundation providing representation to the fired employees and members of the security community opining "Salesforce undermined their credibility in the security community to a significant degree" and that "how they are perceived by the security community isn’t top of their list of things they care about." The presented MEATPISTOL tool was anticipated to be released as open source at the time of the presentation, but Salesforce continues to hold back on releasing any of the code to developers or the public. The terminated employees have continued to call on the company to open-source the software.
The not-for-profit organization RAICES rejected a $250,000 USD philanthropic donation from Salesforce because the company has contracts with Customs and Border Patrol. The executive director of Raices, Jonathan Ryan, tweeted that “When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop” in reference to the rejected donation. Salesforce CEO Marc Benioff responded in an official statement that the company's employees "dont work with CBP regarding separation of families. CBP is a customer & follows our TOS. We dont have an agreement with ICE. I’m Proud of the Men & Women who protect & serve our country every day & I’m Proud of our Ohana."
The following is a list of acquisitions by Salesforce:
- Sendia (April 2006) – now Salesforce Classic
- Kieden (August 2006) – now Salesforce for Google AdWords
- Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm – now relaunched as Salesforce Ideas
- Koral (March 2007) – now Salesforce Content
- Instranet (August 2008) for $31.5 million – now re-branded to Salesforce Knowledge
- GroupSwim (December 2009) – now part of Salesforce Chatter
- Informavores (December 2009) – now re-branded to Visual Workflow
- Jigsaw Data Corp. (April 2010), – now known as Data.com
- Sitemasher (June 2010) – now known as Site.com
- Navajo Security (August 2011)
- Activa Live Chat (September 2010) – now known as Salesforce Live Agent
- Heroku (December 2010) - for $212 million
- Etacts (December 2010)
- Dimdim (January 2011)
- Manymoon (February 2011) – now known as Do.com
- Radian6 (March 2011) for $340M
- Model Metrics (November 2011)
- Rypple (December 2011) – now known as Work.com
- Stypi (May 2012)
- Buddy Media (May 2012) for US$689 million
- ChoicePass (June 2012)
- Thinkfuse (June 2012)
- BlueTail (July 2012) – now part of Data.com
- GoInstant (July 2012) for US$70 million
- Prior Knowledge (December 2012)
- EntropySoft (February 2013) for an undisclosed sum – now known as Salesforce Files Connect
- clipboard.com (May 2013) for US$12 million
- ExactTarget (announced June 4, 2013) – now Marketing Cloud for US$2.5 billion
- EdgeSpring (June 7, 2013) – now part of the Analytics Cloud
- RelateIQ (July 10, 2014) for US$390 million – now known as SalesforceIQ
- Toopher (April 1, 2015)
- Tempo (app) (May 29, 2015) – now part of SalesforceIQ
- ÄKTA (September 2015) – for an undisclosed sum.
- MinHash (December 2015)
- SteelBrick (December 2015) for US$360 million
- PredictionIO (February 2016)
- Implisit (May 2016)
- Demandware (July 2016)
- Coolan (July 2016)
- Quip (August 2016) for US$750 million
- BeyondCore (August 2016)
- Gravitytank (Sep 2016)
- Krux (Oct 2016)
- Twin Prime (Dec 2016)
- Sequence (February 2017)
- Attic Labs (January 2018)
- CloudCraze (March 2018)
- MuleSoft (March 2018) - now known as Integration Cloud for $6.5 billion
- Datorama (July 2018)
Dollars in millions
|Basic Shares Outstanding||685||7/31/16||10Q|
|Cash and Cash Equivalents||1,115.226||7/31/16||10Q|
|Short Term Marketable Securities (Current)||59.057||7/31/16||10Q|
- "salesforce.com, inc. 2017 Proxy Statement". U.S. Securities and Exchange Commission. Retrieved June 5, 2017.
- "salesforce.com, inc. 2017 Annual Report Form (10-K)". EDGAR. United States Securities and Exchange Commission. February 28, 2017. Retrieved April 27, 2017.
- "100 Best Companies to Work For". Fortune. Fortune. 2018. Retrieved 7 May 2018.
- Babcock, Charles (December 29, 2009). "Salesforce.com's Wizard Was Parker Harris & Team". InformationWeek. Retrieved November 1, 2015.
- Benioff, Mark (2009). Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry. Jossey-Bass. p. 7. ISBN 0470521163.
- Gerholdt, Mike (October 17, 2013). "Parker Harris on Co-Founding Salesforce.com". ButtonClick Admin. Salesforce.com. Retrieved November 1, 2015.
- Compton, Jason (June 23, 2004). "Salesforce.com IPO Raises $110 million". Destination CRM.com. Retrieved November 1, 2015.
- Fagan, Laura (October 14, 2014). "Marc Benioff Announces Salesforce Customer Success Platform, Analytics Cloud". Salesforce Blog. Retrieved November 1, 2015.
- "Salesforce Launches Facebook Analytics Tool For B2B Marketers". www.mediapost.com. Retrieved 2017-10-18.
- "Salesforce.com Launches Lead Analytics for Facebook – Money Health Finance". Money Health Finance. 2017-10-11. Retrieved 2017-10-18.
- Lager, Marshall (February 10, 2009). "Salesforce.com Expands the Cloud to Sales – CRM Magazine". Destinationcrm.com. Retrieved February 1, 2012.
- "Salesforce.com Launches The Service Cloud, A Customer Service SaaS Application | TechCrunch". Techcrunchit.com. January 14, 2009. Retrieved February 1, 2012.
- Kepes, Ben (September 1, 2010). "Salesforce Integrates Jigsaw — Refining Contact Data — Cloud Computing News". Gigaom.com. Retrieved February 1, 2012.
- Diana, Alison (June 22, 2010). "Salesforce.com Launches Chatter Collaboration Tool – Storage – Disaster recovery/business continuity". InformationWeek. Retrieved February 1, 2012.
- Dignan, Larry. "Salesforce launches Wave analytics cloud, boosts enterprise reach". ZDNet. Retrieved February 10, 2015.
- "Top Customer Relationship Management Software | 2014 Reviews of the Best Systems". Capterra.com. February 25, 2013. Retrieved March 24, 2014.
- Rao, Leena (September 8, 2009). "Everything You Need To Know About Salesforce's Service Cloud 2". TechCrunch. Retrieved September 29, 2013.
- "Salesforce Lightning Platform | The Leading Enterprise PaaS | Salesforce Developers". developer.salesforce.com. Retrieved 2018-01-29.
- Knorr, Eric; Gruman, Galen (April 7, 2008). "What Cloud Computing Really Means". The New York Times. IDG. Retrieved January 23, 2015.
- "Salesforce.com Unveils Force.com Cloud Computing Architecture". eweek.com.
- "What is Apex? | Apex Developer Guide | Salesforce Developers". Retrieved 2017-11-07.
- "What is Visualforce? | Visualforce Developer Guide | Salesforce Developers". Retrieved 2017-11-07.
- "Compiling Visualforce Successfully". salesforce.com.
- "App Distribution - developer.force.com". developer.salesforce.com. Retrieved 2017-11-07.
- "Salesforce Spring15 Release Notes". Salesforce.com. Retrieved January 26, 2015.
- "Lightning Developer Guide: Open Source Aura Framework". Salesforce.com. Retrieved January 26, 2015.
- "Lightning FAQ: Visualforce and Lightning". Salesforce.com. Retrieved January 26, 2015.
- "Who's Who in Application Platforms for Cloud Computing: The Cloud Specialists". Gartner. September 16, 2009.
- Developer Keynote: Build Next Generation Apps. YouTube. November 21, 2013.
- Berkow, James. "HR industry feels Rypple effect". Edmonton Journal. Retrieved October 14, 2010.
- Abbott, Kate. "How I Got Here: Salesforce Rypple's Daniel Debow". Bloomberg BusinessWeek. Retrieved June 27, 2012.
- "The Rypple effect". The Economist. Retrieved December 30, 2008.
- "Introducing Rypple's New CTO… Bohdan Zabawskyj". Work.com. Archived from the original on January 10, 2014. Retrieved January 9, 2014.
- Clark, Don. "Spotify Rallies Workers With Help From Rypple". The Wall Street Journal. Retrieved December 13, 2011.
- Goetz, Thomas (June 20, 2011). "How Facebook Uses Feedback Loops: Meet Rypple". Wired. Retrieved June 20, 2011.
- Rao, Leena. "Salesforce Debuts Rypple-Powered Work.com To Help Companies Manage Talent, Partners With Facebook". Techcrunch. Retrieved February 15, 2013.
- "Enterprise Customers Flocking to Jigsaw Data Fusion". Outbound-call-center.tmcnet.com. November 19, 2009. Retrieved June 27, 2011.
- Jigsaw Data not a company that follows standards, San Francisco Chronicle
- "Salesforce Buys Customer Service SaaS Assistly For $50M To Reach Small Businesses". Techcrunch. Retrieved 2011-09-21.
- "Assistly Is Now Desk.com". Desk.com. Retrieved 2012-12-30.
- "Salesforce launches Desk.com, slick social customer support software based on Assistly". Venturebeat. Retrieved 2012-01-30.
- "Salesforce sweetens the deal for growing SMBs with new Desk.com edition". PC World. Retrieved 2015-01-07.
- "Customer Relationship Software for Small Businesses". Salesforce.com. Retrieved 2015-02-01.
- "Mailchimp for Desk.com". Desk.com. Retrieved 2015-02-01.
- "Desk.com steps up global focus". Computerworld. Retrieved 2015-02-26.
- Salesforce debuts Do.com, a smart social productivity app for small teams, VentureBeat News
- Protalinski, Emil (October 25, 2013). "Salesforce to Shut Down Social Productivity App Do.com on January 31". The Next Web.
- Salesforce to shut down Do.com task management service, CiteWorld
- Salesforce.com sells Do.com domain name to startup, DomainNameWire
- "AppExchange – Home". Salesforce.com. March 1, 2011. Retrieved July 17, 2013.
- "AppExchange – Home". Appexchange.salesforce.com. Retrieved February 6, 2015.
- "AppExchange- Consulting Top Partners". Salesforce.com. Retrieved July 5, 2017.
- Stubblebine, Tony (November 13, 2006). "An Introduction to Salesforce.com's AppExchange". O'Reilly Network.
- "Salesforce Developers". Salesforce.com. Retrieved July 5, 2017.
- "Asynchronous Processing in Force.com" (PDF). Salesforce.com. Retrieved July 5, 2017.
- "Lightening Platform". Salesforce Developers. Salesforce.com. Retrieved July 25, 2018.
- "Lightning Design System". Salesforce.com. June 29, 2018. Retrieved July 25, 2018.
- Hoge, Patrick (April 11, 2014). "Salesforce.com set to move into the West's tallest office building". Portland Business Journal. Retrieved April 12, 2014.
- Finley, Klint (December 8, 2010). "Beyond Babel: Language Support in Enterprise 2.0 Products". Readwriteweb.com. Archived from the original on August 17, 2011. Retrieved February 1, 2012.
- "CRM, the cloud, and the social enterprise". salesforce.com. Retrieved February 1, 2012.
- "History of Salesforce". Salesforce Programmers. Digital Marketing Solutions, LLC. Retrieved July 4, 2011.
- Martin, Eric (September 9, 2008). "Salesforce.com, Fastenal to Replace Fannie, Freddie in S&P 500". Bloomberg.
- De La Merced, Michael J. "Salesforce.com to Set Up a Venture Capital Fund". The New York Times. Retrieved September 10, 2014.
- "Salesforce.com pulls plug on Sun's flagship Unix servers". The Register.
- "The biggest email provider you've never heard of". Fortune.
- Meyer, David. "Salesforce finally solidifies European data center plans". gigaom.com.
- "Salesforce.com and Oracle Announce New Strategic Partnership" (Press release). Oracle.
- "Salesforce Now Live on Amazon Web Services Cloud Infrastructure in Canada - salesforce.com". www.salesforce.com. Retrieved 2017-08-28.
- Russell, Jon. "Amazon, Facebook, Google and other tech giants urge Drumpf to continue DACA program". TechCrunch. Retrieved 2017-09-14.
- "Not every Silicon Valley leader is an engineer, including these 9 super successful liberal arts majors". Business Insider. Retrieved 2017-09-14.
- Miller, Ron. "Salesforce Adds COO To Keith Block's List Of Executive Titles". TechCrunch. Retrieved 2017-09-14.
- "Salesforce (CRM) Bets Big on Japan, Opens 2nd Data Center". NASDAQ.com. 2017-04-17. Retrieved 2017-09-14.
- Clancy, Heather (2017-08-07). "Salesforce blesses San Francisco's clean energy program". GreenBiz. Retrieved 2017-09-14.
- "Tech Moves: Zillow CFO joins Apptio board, Starbucks SVP joins Salesforce as communications chief, and more". GeekWire. 2017-06-01. Retrieved 2017-09-14.
- "Salesforce's Revenue Rises as Losses Widen". Retrieved 2017-09-14.
- "Dublin Tech Summit: 10,000 expected at two-day event as star-studded lineup announced". BelfastTelegraph.co.uk. ISSN 0307-1235. Retrieved 2017-09-14.
- Levy, Ari (2016-09-30). "This woman is behind Salesforce's global expansion". CNBC. Retrieved 2017-09-14.
- "How Salesforce's other CEO is championing equality in Silicon Valley". The Independent. 2017-06-06. Retrieved 2017-09-14.
- "MiniBios: Honoring HR's Female Influencers – Workforce Magazine". Workforce Magazine. 2017-01-10. Retrieved 2017-09-14.
- "Amy E. Weaver: Executive Profile & Biography – Bloomberg". www.bloomberg.com. Retrieved 2017-09-14.
- Espiner, Tom (November 7, 2007). "Salesforce tight-lipped after phishing attack". ZDNet.
- Patrizio, Andy (November 7, 2007). "Salesforce.com Scrambles To Halt Phishing Attacks". InternetNews.com.
- McMillan, Robert (November 7, 2007). "Salesforce.com customer list stolen". IDG News Service.
- trust.salesforce.com https://trust.salesforce.com/en/letter/. Retrieved 22 August 2017. Missing or empty
- Berlind, David (November 6, 2007). "Phishing-based breach of Salesforce customer data is more evidence of industry's need to act on spam. Now". Berlind's Testbed (blog).
- Lohr, Steve (September 24, 2009). "Jigsaw's Business Model Is Built on Crowdsourcing". The New York Times.
- Arrington, Michael (December 20, 2009). "The World Has Changed. Is Jigsaw Still Evil?". Techcrunch.com. Retrieved June 27, 2011.
- "jigsaw.com | Web Safety Ratings from McAfee SiteAdvisor". Siteadvisor.com. Retrieved June 27, 2011.
- Ars Technica: Salesforce fires two security team members for presenting at DefCon
- Whittaker, Zack (August 9, 2017). "Salesforce fires red team staffers who gave Defcon talk". zdnet.com. Retrieved August 9, 2017.
- Security Curve: Musings on MeatPistol firings
- The Register: Salesforce fires its senior security engineers after Defcon talk
- Sky News: Security researchers fired after giving talk to hackers
- "Raices Twitter".
- "Marc Benioff Twitter".
- Wood, Jason. "With Kieden Acquisition, Salesforce.com Is On A Roll". Seeking Alpha. Retrieved 30 December 2017.
- Kepes, Ben (December 11, 2009). "Breaking: Salesforce.com Buys GroupSwim". Cloud Ave. Retrieved September 2, 2015.
- Whiting, Rick (February 3, 2010). "Salesforce Adds Business Process Development To Force.com". Crn.com. Retrieved February 1, 2012.
- "Salesforce.com acquires Jigsaw for $142 million". ZDNet. April 21, 2010. Archived from the original on January 6, 2012. Retrieved February 1, 2012.
- "Salesforce Buys Enterprise Chat Startup Activa Live". TechCrunch. September 24, 2010. Retrieved February 1, 2012.
- "Salesforce.com Buys Heroku For $212 million In Cash". TechCrunch. December 8, 2010.
- "Salesforce Buys Email Contact Manager Etacts". TechCrunch. December 21, 2010.
- "Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration". ZDNet. Retrieved February 1, 2012.
- "Salesforce.com Buys Manymoon". All Things Digital. Retrieved January 20, 2011.
- Savitz, Eric (March 30, 2011). "Salesforce Buys Social Media Tracker Radian6 For $340M". Forbes. Retrieved February 1, 2012.
- "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics". TechCrunch. November 14, 2011. Retrieved February 1, 2012.
- "Salesforce Acquires Rypple For Social Employee Performance Management". InformationWeek. Archived from the original on January 8, 2012. Retrieved December 19, 2011.
- "Salesforce Acquires Stypi".
- "Salesforce Lines Up Against Oracle On Social Push; Buys Buddy Media For $689M". TechCrunch. June 4, 2012. Retrieved June 27, 2013.
- "Salesforce to Acquire Buddy Media". Webpronews.com.
- "Salesforce.com Buys Corporate 'perks' Software Vendor ChoicePass". PC World.
- "Salesforce Acquires TechStars And TechCrunch Disrupt Alum Thinkfuse". TechCrunch. June 25, 2012.
- "Salesforce.com acquired BlueTail in July, AllThingsD reports". Yahoo! Finance. September 11, 2012. Retrieved June 27, 2013.
- "Salesforce.com Reported To Buy GoInstant For $70 Million". TechCrunch. July 9, 2012. Retrieved June 27, 2013.
- Grant, Rebecca (November 23, 2012). "Salesforce to predict the future with the power of Prior Knowledge". VentureBeat. Retrieved November 22, 2013.
- "Web Clipping Service Clipboard Acquired By Salesforce For $12M, Will Be Shuttered On June 30th". TechCrunch. May 9, 2013. Retrieved June 27, 2013.
- "ExactTarget to be Acquired in $2.5 Billion Deal – Newsroom – Inside INdiana Business with Gerry Dick". InsideINdianaBusiness.com. Archived from the original on July 10, 2013. Retrieved July 17, 2013.
- "After Picking Up ExactTarget, Salesforce Buys Enterprise Business Intelligence And Analytics Startup EdgeSpring". TechCrunch. June 7, 2013. Retrieved July 17, 2013.
- "Salesforce Buys Big Data Startup RelateIQ For Up To $390M". TechCrunch. July 10, 2014.
- "Mobile Authentication Startup Toopher Acquired By Salesforce". TechCrunch. April 1, 2015.
- "Salesforce Acquires Smart Calendar Startup Tempo, App Will Shut Down On June 30". TechCrunch. May 29, 2015.
- "Salesforce acquires application development consulting firm AKTA". VentureBeat. September 2, 2015.
- "Salesforce Has Acquired MinHash, Creators Of The AILA Virtual Marketing Assistant". TechCrunch. December 14, 2015.
- "Salesforce Acquires SteelBrick". Steelbrick. Archived from the original on 2016-04-20.
- "Salesforce Acquires PredictionIO To Build Up Its Machine Learning Muscle". TechCrunch. February 19, 2016.
- "Salesforce just bought a startup for 'tens of millions' of dollars, adding to its buying spree". Business Insider. Retrieved July 24, 2016.
- "Salesforce Signs Definitive Agreement to Acquire Demandware". Demandware. June 1, 2016.
- "Salesforce acquires data center analytics startup Coolan". VentureBeat. Retrieved December 12, 2016.
- "Salesforce buys word processing app Quip for $750M". TechCrunch. August 1, 2016.
- "Another Salesforce acquisition with BeyondCore enterprise analytics grab". TechCrunch. August 16, 2016.
- "Salesforce adds to its $4 billion spending spree by quietly buying another company". Yahoo! Finance. September 15, 2016.
- "Susan Bidel's Blog". blogs.forrester.com. Retrieved October 13, 2016.
- "Salesforce just bought a startup called Twin Prime, adding to its $5 billion buying binge". BusinessInsider.
- "Salesforce acquires Sequence to build out its UX design services". TechCrunch. Retrieved February 1, 2017.
- "Salesforce acquires Attic Labs, the startup behind decentralized database Noms". TechCrunch. Retrieved January 8, 2018.
- . TechTarget-date=March 15, 2018 e-commerce gets B2B boost with CloudCraze purchase Noms http://searchsalesforce.techtarget.com/news/252436946/Salesforce-e-commerce-gets-B2B-boost-with-CloudCraze-purchase=Salesforce e-commerce gets B2B boost with CloudCraze purchase Noms Check
|url=value (help). Missing or empty
- "Salesforce is buying MuleSoft". Business Insider. Retrieved 2018-03-20.
- "Salesforce buys MuleSoft in a deal worth 6.5 billion". Fortune. Retrieved 2018-03-20.
- "Datorama acquisition to bolster Marketing Cloud Noms". TechTarget. Retrieved July 23, 2018.
|Wikimedia Commons has media related to Salesforce.com.|