Sony Sab
Launched 23 April 1999 (1999-04-23)
Owned by Sony Pictures Networks
Picture format 4:3 (576i, SDTV)
16:9 (1080i, HDTV)
Audience share India:
63% (September 2015 (2015-09), BARC)
Slogan Haste Raho India (India keep on laughing)
Country India
Language Hindi
Headquarters Mumbai, Maharashtra
Sister channel(s) Sony TV
Sony MAX
Sony Max 2
Sony Rox
Sony Liv
Sony Six
Sony Mix
Sony Aath
Sony Le Plex
Sony BBC Earth
Sony Pix
Sony Ten
Sony Pix
Sony Wah
Sony Pal
Sony Yay
Sony Marathi
Airtel digital TV Channel 126 (SD)
Channel 127 (HD)
Big TV Channel 210 (SD)
Dish TV Channel 107 (SD)
Channel 106 (HD)
Tata Sky Channel 134 (SD)
Channel 132 (HD)
Sun Direct Channel 320 (SD)
Sky (UK & Ireland) Channel 730 (SD)
Videocon d2h Channel 113 (SD)
Channel 905 (HD)
Dish Network (USA) Channel 701
OSN (Middle East
& North Africa)
Channel 281 (SD)
Starsat (Sub-Saharan Africa) Channel 509 (SD)
Channel 85
In Digital Channel 105 (SD)
Siti Cable (Kolkata) Channel 116 (SD)
Channel 26 (HD)
GTPL Channel 07 (SD)
Virgin Media (UK) Channel 807 (SD)
StarHub TV (Singapore) Channel 163 (SD)
Channel 164 (SAB TV on Demand)
Manthan Digital Channel 507 (SD)
Macau Cable TV (Macau) Channel 522 (SD)
Den Cable Channel 108
First Media (Indonesia) Channel 172 (Came Back Soon)
Asianet Digital (India) Channel 505 (SD)
now TV (Hong Kong) Channel 774
Singtel TV (Singapore) Channel 648
My.T (Mauritius) Channel 38
HyppTV (Malaysia) Channel 342
Streaming media
TVPlayer Watch live (UK only)
Any Where Watch live (UK only)
SonyLIV Watch live (India)

SAB TV (also known as Sony Sab) is an Indian pay television channel owned by Sony Pictures Networks specialising in comedy shows and soap operas.


Sony Sab was launched by Sri Adhikari Brothers on April 23, 1999. At first it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[1][2] and rebranded it as Sony Sab, with a new focus on general entertainment[3] and eventually turning itselt into a youth channel. In 2008, Sony Sab changed its appeal to being a Hindi-language generalist network.[4]

The high-definition feed of the channel was launched on 5 September 2016.[5]


Sony Sab has two dedicated international feeds.

  • ATN SAB TV: Canadian category-B Hindi-language TV network in Canada owned by Asian Television Networks. It broadcasts original series from SAB TV as well as certain Canadian productions.
  • SAB TV Asia: A free-to-air channel directed towards Southeast Asia.



  1. "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  2. Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  3. "SAB TV shifts from pure comedy to general entertainment". October 28, 2005. Retrieved January 14, 2018.
  4. "SAB to reposition itself as family-oriented comedy channel". October 2, 2008. Retrieved January 13, 2018.
  5. "SAB HD to launch on 5 September". Retrieved 2017-07-24.
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