|Type of business||Private|
Type of site
|Social networking service, e-commerce|
|Headquarters||Boston, Massachusetts, USA|
|Founder(s)||Casey and Jessica Forbes|
Ravelry is a free social networking service, beta-launched in May 2007. It functions as an organizational tool for a variety of fiber arts including knitting, crocheting, spinning, and weaving. Members share projects, ideas, and their collection of yarn, fiber, and tools via various components.
Husband and wife Casey and Jessica Forbes founded Ravelry in May 2007. Their idea was to create a web presence for all fiber artists.
In addition to serving as a social network site for users to discuss their crafts, Ravelry facilitates micro-business, allowing crafters to sell their knitting patterns or yarns. Both large- and small-scale businesses are able to advertise their wares on the site. The site has been also used by some for market research.
Information in Ravelry is organized via a series of tabs. Some customization is available within the tabs (i.e. the ability to re-sort information contained in a tab, create sub-tabs, or change the level of detail displayed). The site was in beta through early 2010. New features and enhancements are still added frequently. Often these features and enhancements are driven by the community.
"The community-edited yarn and pattern database is something that has never existed before. If someone else has used a pattern or yarn, no matter how obscure, you can probably find information and project photos on Ravelry. The personal organizational tool is actually entirely public and we were able to create this database by encouraging people who share their projects and information (by using the organizational tools) to contribute to the yarn and pattern directory."
Ravelry is an organizational tool for knitters and crocheters. It includes a project album, a yarn stash inventory, and a needle inventory sheet. These are all tools for personal organization. It also includes a yarn and pattern database and research tool. This consists of a searchable community-edited yarn and pattern database where users share information and project photos. The database was created by encouraging people to share their projects and information. For social networking, the site has forums, groups, and friend-related features that give people ways to interact with other knitters and crocheters. Photos can be added to project and stash pages, and also to forum posts, by connecting to the user's own Flickr or Photobucket or Picasa or Instagram account or by uploading a photo directly from the user's computer or iPhone.
Ravelry has three sub-shops within it. These help to generate income to maintain the site. They include the Ravelry mini-mart which sells a small range of items such as T-shirts, bags, and stickers that have logos on them, a marketplace where small adverts are displayed for a range of fiber arts related products and the pattern stores which sells PDF versions of patterns. A small portion of the sales from the pattern stores goes to Ravelry, while 98.7% goes to the designers.
By March 2017, Ravelry had accumulated 7,000,000 members.
- "Ravelry.com Site Info". Alexa Internet. Retrieved 2017-01-28.
- "10 Cool Niche Social Networks"
- Ravelry.com/about by Jessica Forbes
- Humphreys, Sal. "The economies within an online social network market: A case study of Ravelry" ANZCA 09 annual conference : Communication, Creativity and Global Citizenship, 8–10 July 2009, QUT Brisbane.
- "Entrepreneur stitches together Fibre Space by sticking to a business plan"
- ongoing by Tim Bray – Ravelry
- "Web Site for Knitting Nuts Has New York Needlers in Stitches"