Rainbow S.r.l.

Rainbow S.r.l.
Private conglomerate
Founded 1995 (1995)[1]
Founder Iginio Straffi[1]
Headquarters Loreto, Marche, Italy
Key people
Iginio Straffi
Products TV series, live-action and animated films
Owner Viacom International Media Networks Italia (30%)
Iginio Straffi (70%)
Subsidiaries Bardel Entertainment
Colorado Film
Tridimensional srl
Rainbow CGI
Rainbow MagicLand
Rainbow Academy
Witty Toys
San Isidro Edizioni Musicali
Gavila srl (30%)
Website www.rbw.it

Rainbow S.p.A. (formerly known as Rainbow S.r.l) is an Italian animation studio based in Loreto, Marche that is best known for producing the animated Huntik and Winx Club series. They also have produced other animated series such as Regal Academy, Tommy and Oscar, Monster Allergy and PopPixie and co-produced Huntik and Mia and Me. The CEO of Rainbow S.p.A. is Iginio Straffi, who is also the creator of Huntik and Winx Club,[1] as well as the creator and director of Huntik.

In February 2011, Viacom International Media Networks Italia purchased a 30% stake in Rainbow.[1][2]

On October 5, 2015, Rainbow S.p.A. acquired Canadian animation studio, Bardel Entertainment.[3]

On July 21, 2017, Rainbow acquired a majority stake in Iven S.p.A., which owns film and television production company Colorado Film, artistic management and talent management company Moviement, recording company San Isidro Edizioni Musicali and a participation in production and distribution company Gavila srl. The group was founded in 1986 by the agent and producer Maurizio Totti, by the Oscar-awarded director Gabriele Salvatores and by the actors Diego Abatantuono and Paolo Rossi.


Television series

Show Start date Network co-production
Tommy and Oscar 1999-2002 Rai 1 Rai Fiction
Prezzy 2002-2004 Italia 1 Gardaland
Winx Club 2004-present Rai 2 Rai Fiction
Monster Allergy 2005-2009 Toon Disney Rai Fiction
Huntik: Secrets and Seekers 2009-2012 Rai 2 Rai Fiction
PopPixie 2011 Rai 2 Rai Fiction
Mia and Me 2011-2016 Rai 2 Rai Fiction
Regal Academy 2016-present Rai YoYo Rai Fiction
Maggie & Bianca Fashion Friends 2016-present Rai Gulp Rai Fiction
44 Cats 2018 Rai YoYo Rai Fiction
World of Winx 2016-2017 Netflix Netflix Rai Fiction


Movie realesed distributor co-production
Tommy & Oscar: The Movie 2004 Miramax Rai Fiction
Winx Club: The Secret of the Lost Kingdom 2007 01 Distribution Rai Cinema
Winx Club 3D: Magical Adventure 2010 Medusa Film Sky Cinema
Gladiators of Rome 2012 Medusa Film Sky Cinema, Mediaset Premium
Winx Club: The Mystery of the Abyss 2014 01 Distribution Rai Fiction
Winx Club: The Lost Princess 2018 01 Distribution (Italy)
Lionsgate (United States)
Rai Cinema, Constatin Film and Universum Films


  1. 1 2 3 4 Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety. Retrieved August 9, 2015.
  2. Serafini, Domenico (November 5, 2014). "I dolori di Rainbow per arrivare prima in Europa". Millecanali. Retrieved May 23, 2017.
  3. Kidscreen » Archive » Rainbow buys Canadian animation studio Bardel
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