Psyop (company)

Psyop, Inc.
Private corporation
  • Advertising
  • entertainment
  • gaming
Founded 2000 (2000) in New York City, United States
  • Marie Hyon
  • Kylie Matulick
  • Eben Mears
  • Todd Mueller
  • Marco Spier
Headquarters New York City & Los Angeles, United States
Key people
Hunt Ramsbottom & J.F. Panisset

Psyop is a commercial production company with offices in New York City and Los Angeles. Psyop specializes in the integration of animation, visual effects, and live-action production for advertising, entertainment, video gaming, and virtual reality.


Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. With offices in NYC and LA, Psyop also founded production company Blacklist.[1][2]

Original Productions

In 2015, Psyop released its first ongoing animated series, "Grandma's Cats Are Trying To Kill Her!," in collaboration with DreamWorks Animation.[3] The series was renewed for a second season in 2016.

In 2016, Psyop launched its first original interactive VR experience, "Kismet," a virtual fortune telling machine for HTC Vive, Oculus Rift, and Playstation VR headsets.[4]


Year Award Ceremony Category Title Client Result
2011 London International Awards Animation "Something's Lurking" LG Gold
Animation "Revolution" Xbox Silver
Cannes Lions International Advertising Festival Film Craft Animation "Revolution" Xbox Shortlisted
Film Craft Direction & VFX "Something's Lurking" LG
AICP Awards Animation "Something's Lurking" LG Honored
"A Whole New World" AT&T
Design "Revolution" Xbox
Visual Effects "Something's Lurking" LG
D&AD Awards - "Revolution" Xbox In Book
Ciclope International Advertising Craft Festival Animation/Best Character Design "The Great Happyfication" Coca-Cola Gold
Animation/Best 3D Animation
"Revolution" Xbox Silver
Live Action/Best Direction "Something's Lurking" LG
Clio Awards Direction "Something's Lurking" LG Gold
VFX Shortlisted
Animation "Revolution" Xbox
2010 AICP Awards Animation "Medusa" California Milk Processor Board Shortlisted
"Sad Princess"
"Evil Gas Pump" Michelin
"Gladiator" UPS
Graphic Design "Dante's Inferno" Electronic Arts Shortlisted
"Core" Nurofen
Sound Design "Gladiator" UPS
Emmys Outstanding Achievement in Main Title and Graphic Design Main Titles for "Avec Eric" Anomaly Won
London International Awards Animation "A Whole New World" AT&T Silver
2009 Cannes Lions International Advertising Festival Titanium & Integrated Lions "Help the Honey Bees" Häagen-Dazs Silver Lion
Emmys Outstanding Commercial "Heist" Coca-Cola Won
AICP Awards Visual Effects "Heist" Coca-Cola Honored
Animation "My Drive Thru" Converse
Next Integrated Campaign "Help the Honey Bees" Häagen-Dazs
Graphic Design "Maestro" HP
Broadcast Design Awards On Air Commercial "Hu Jia" Adidas Gold
"Maestro" HP
"My Drive Thru" Converse Silver
Music Video "My Drive Thru" Converse
The One Show Innovation in Advertising & Marketing/Single "Help the Honey Bees" Häagen-Dazs Gold Pencil
Integrated Branding/Integrated Branding Campaign
2008 AICP Awards Graphic Design "Dot" Guinness Honored
Broadcast Design Awards Lifetime Achievement Award: Music Video or Short "Happiness Factory, The Movie" Coca-Cola Silver
PopVox Awards People’s Choice Award: Best Animated Short Won
The One Show Microsites/Corporate Image "Happiness Factory 3" Coca-Cola Interactive Bronze Pencil
Non-Broadcast/Single Silver Pencil
"Inside the Happiness Factory - A Documentary" Merit Award
2007 Cannes Lions International Advertising Festival Film Lions "Happiness Factory" Coca-Cola Silver
AICP Awards Visual Style "Happiness Factory" Coca-Cola Honored
Graphic Design "Crow" MTV
Emmys Outstanding Commercial "Happiness Factory" Coca-Cola Nominated
D&AD Awards - "Happiness Factory" Coca-Cola In Book
- "Crow" MTV
Broadcast Design Awards Total Package Design Image On-Air "Crow" MTV BDA World Gold
General Entertainment Art Direction and Design
Other Design Applications "Happiness Factory" Coca-Cola
Clio Awards Television/Cinema/Digital "Happiness Factory: 90" Coca-Cola Gold
"Happiness Factory: 60" Silver
"Crow" MTV Bronze
The One Show Cinema or Non-Broadcast/Single "Happiness Factory" Coca-Cola Bronze Pencil
Consumer TV/Over :30 - Single - max. :90 Merit Award
Broadcast Design/Single "Crow" MTV Design Bronze Pencil


  1. "Psyop Operations". Psyop. Retrieved 2012-09-26.
  2. Price, Erik. "Psyop Makes Ads You Actually Want to Watch". Esquire Magazine. Retrieved 2012-09-26.
  3. Wolfe, Jennifer. "Psyop's 'Grandma's Cats' Launches on DreamWorksTV". Animation World Network. Retrieved 2017-01-04.
  4. Jagneaux, David. "Visit 'Kismet' in VR for Daily Fortune Telling, Tarot Cards, and Horoscopes". UploadVR. Retrieved 2017-01-04.
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