Peach (social network)

The Peach app on an iPhone
Operating system iOS, Android[1]
Platform social networking mobile application

Peach was[2] a mobile application-based social network created by Dom Hoffman.[3] Peach was available as an Android and iOS application. Hoffman is a co-founder of Vine. It was introduced at the January 2016 Consumer Electronics Show in Las Vegas.[4]

Peach had been compared to Ello, Path, and[3][5][6][4]

Peach had "magic words," which were compared to Slack's similar slash shortcuts.[3][7] These allowed the user to access commonly used functions such as typing the letter "g" to send a GIF or "c" to bring up a calendar, similar to a command line interface.[7]

Peach eschewed the traditional news feed, hashtagging, and tagging common to social networks.[5] The editor-in-chief of The Next Web described Peach as a hybrid of Twitter and Slack, while noting that some users of the social network were creating fake celebrity accounts.[8] Bloomberg Business noted that when it was introduced, "[e]verything about Peach... seemed hip, down to the URL", but that by the end of the month it appeared that "interest in Peach softened".[4]


  2. Alang, Navneet (2016-01-15). "The Peach App Is Dead, But It Taught Us Something About Social Media". The New Republic.
  3. 1 2 3 Laforge, Patrick (2016-01-11). "Peach App for the iPhone Stakes a Social Media Claim". The New York Times. ISSN 0362-4331. Retrieved 2016-01-16.
  4. 1 2 3 Kyle Chayka (10 February 2016). "Peach Is a Great New App You Definitely Don't Need".
  5. 1 2 Ward-Bailey, Jeff (2016-01-14). "Peach – a plucky, pared down social network – ditches news feeds and hashtags". Christian Science Monitor. ISSN 0882-7729. Retrieved 2016-01-16.
  6. Hern, Alex (2016-01-11). "What is Peach? The new social network app taking the tech world by storm". The Guardian. ISSN 0261-3077. Retrieved 2016-01-16.
  7. 1 2 Feldman, Brian (2016-01-11). "How Peach's Most Interesting Feature, the Hybrid Command Line, Is Becoming Mainstream Again". Following: How We Live Online. Retrieved 2016-01-16.
  8. Hussey, Matthew (2016-01-09). "New social network Peach is being taken over by people using fake celebrity names". The Next Web. The Next Web. Retrieved 2016-01-16.
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