|Launched||23 November 2010|
|Owned by||All Around the World Productions|
|Picture format||16:9 576i (SDTV)|
|Audience share||0.02% (April 2017 , BARB)|
Massive R&B (2011-13)
Planet Pop (2013-15)
Chilled TV (2015-17)
|Astra 2G||11553 H 22000 5/6|
|Virgin Media||Channel 345|
|TVPlayer||Watch live (UK only)|
Now 90s is a British music television channel, focusing exclusively on playing music from the 90s. Launched on 23 November 2010, it was previously known as WTF (Weekly Top Forty), Massive R&B, Planet Pop, and Chilled TV.
WTF used a video jukebox format, which allowed viewers to select videos by texting the video selection number to the number on screen. There were different selection playlists during different times of the day. On 15 August 2011, WTF was rebranded as Massive R&B. On 20 September 2011, the channel launched on Freesat channel 518, having previously only been available on Sky. It moved to 511 in September 2012 but was removed in May 2014.
On 27 March 2013, the channel was rebranded as Planet Pop, with programming aimed at a core audience of 16 to 24-year-olds, including The Planet Pop 40 and Party-On Planet Pop. Massive R&B returned on 1 June 2018 replacing Channel AKA.
On 9 September 2015, the channel was rebranded as Chilled TV, which featured laidback and acoustic songs. On 13 October 2015, Planet Pop returned as "Planet" on Sky channel 389, but was removed on 18 January 2016.
From 18 November until 26 December 2016, Chilled TV waa temporarily rebranded as Chilled Xmas.
On 31 March 2017, Chilled TV was rebranded as Chilled 90s, following the success of NOW 80s. Chilled 90s was rebranded NOW Christmas on 10 November 2017. It became NOW 90s on 27 December 2017.
The channel occasionally shows adverts for previous Now albums that were released in the 1990s.
The channel is only allowed to have two ad-breaks an hour.
It reaches a million viewers in Sky alone each month.
- "WTF Music Channel Branding". Engine Creative. 15 December 2010.
- "Music channel WTF to become Massive R&B". Entertainment Interactive. 4 August 2011.
- "Update Scan – 20/09/11". Join Freesat. 20 September 2011.
- "All Around The World launches Planet Pop music TV channel". MusicWeek. 22 March 2013. Retrieved 23 March 2013.