|Launched||23 October, 2013|
|Owned by||All Around the World Productions|
|Picture format||16:9 576i (SDTV)|
|Formerly called||NOW Music TV (2013–2016)|
|Virgin Media||Channel 346|
|TVPlayer||Watch live (UK only)|
Now 80s is a British music television channel focusing exclusively on playing music from the 1980s. The channel launched in its current form on 27 December 2016. The Channel Was Not Available On Sky UK. It Was initially as a temporary pop-up rebrand of NOW Music TV, previously a contemporary pop channel; the 80s format was subsequently made permanent.
See also Greatest Hits TV
In October 2013, AATW replaced GHTV with a channel based on the Now That's What I Call Music! compilation brand, marking the 30th anniversary year of the Now! series. The new channel played a mix of current/contemporary and classic pop hits, broadcasting strands such as Britain's Hit 40.
In the run-up to Christmas each year, NOW Music TV would flip to a Christmas music format under the name NOW Christmas, with the temporary suspension of the normal contemporary output (in prior years, GHTV had become 'Christmas Hits TV' on similar lines.)
Following the Christmas 2016 run of NOW Christmas, rather than return to the usual format as in prior years, NOW Music TV instead transitioned on 27 December to carry solely 1980s music, under the banner of NOW 80s. It was initially thought this would be temporary, and that the previous NOW Music TV would resume in early 2017, but the success of the 1980s format saw this retained indefinitely.
Following the success of Now 80s, AATW channel Chilled TV was retooled as 1990s music station Chilled 90s from March 2017; this channel was then used for NOW Christmas in 2017 (allowing the Christmas format and the 80s station to run simultaneously), before fully relaunching as Now 90s from 27 December 2017.
From 26 November - 27 December 2018, Now 80s will rebrand temporarily as Now Christmas.
Freeview and cable
In November 2017, Now 80s and Now 90s (then broadcasting as Now Christmas) were added to the GMAN Freeview multiplex broadcasting to Greater Manchester. In June 2018 availability of Now 80s was extended to Freeview HD owners in more parts of the country by relocating to the Arqiva COM8 multiplex. Now 90s continues to broadcast to Manchester only.
In July 2018, around the same time as the UKTV network of channels was being removed from Virgin Media, the cable platform added Now 80s as a discrete channel adjacent to Clubland TV on the guide; for some time previously, Now 80s and other AATW channels had been available to Virgin TiVo boxes as internet-streamed services accessed behind the red button via Clubland.
- "NOW 80s widens reach on Freeview". a516digital. Retrieved 2018-08-09.