Mixer (website)

Mixer
Type of site
Streaming video service
Available in 18[1] languages
List of languages
  • Chinese Simplified
  • Chinese Traditional
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish
  • Turkish
Owner Microsoft (Mixer Interactive Streaming LLC)
Founder(s) Matthew Salsamendi
James Boehm
Website mixer.com
Alexa rank 4,683 (June 2018)[2]
Commercial Yes
Registration Optional
Launched January 5, 2016 (2016-01-05)
Current status Active

Mixer (formerly Beam) is a Seattle-based live streaming video platform owned by Microsoft. The service officially launched on January 5, 2016.[3]

Like competing services, Mixer focuses on video gaming, including playthroughs of video games, but is primarily distinguished by features designed to allow viewers to interact with streams. Using an SDK, features can be integrated into games to allow users to affect gameplay or vote on elements using buttons displayed alongside the stream. Users earn "Sparks" for watching and participating in streams, which can then be spent to activate these features. Mixer advertises that there is a latency of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, which facilitates these features and encourages real-time interaction between streamers and their viewers.[4][5] For example, when you hit the Follow button in a stream it instantly appears on the stream.

On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service's team was integrated into the Xbox division.[6][7][3] On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10.[8] Beam broadcasting was also integrated into Xbox One on the March 2017 software update.[9]

On May 25, 2017, Microsoft announced that Beam had been re-named Mixer, as the previous name could not be used globally.[10] The re-branding came alongside the introduction of several new features, such as the ability for a user to host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create available for the iOS and Android platforms. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.[4] It host esports and various gaming events via newly created Mixer NYC Studio based in New York.[11]

See also

References

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