Launched 1 March 2018 (2018-03-01)
Network MTV (UK & Ireland)
Owned by Viacom International Media Networks Europe
Picture format 576i (SDTV) 16:9
Country United Kingdom and Ireland
Language English
Broadcast area United Kingdom and Ireland
Headquarters London, England
Replaced VIVA
Sister channel(s)
(UK & Ireland)
Channel 353
Virgin Media
Channel 318
Virgin Media Ireland Channel 709

MTV OMG (OMG standing for "Obsessed with Music and Gossip") is a British pay television music channel, operated by Viacom International Media Networks. It launched on March 1, 2018, replacing free-to-air sister music channel VIVA.[1][2] The audience profile on Sky Media shows that the channel mainly reaches a target female audience with 59.88% of viewers being female, whilst only 40.12% of the viewers are male.[3] The channel air their very own weekly OMG Top 20 charts each week which are chosen by the channel.[4]

From 2 July to 9 July 2018, MTV OMG was temporarily re-branded as MTV Pride to coincide with London Pride Weekend, which celebrates the LGBT+ community. In prior years this temporary re-branding was carried out on its sister channel MTV Classic.


  • This Week's OMG Top 20
  • #MTVHottest
  • ...'s Birthday Guestlist
  • Pop Obsessions!
  • Hottest 10 Videos Right Now!
  • The Official UK Download Chart
  • The Official UK Top 20
  • The Official UK Top 40
  • The Official Chart Update
  • The Official UK Number 1


  1. Hanley, James. "OMG! MTV to launch new music channel". Retrieved 26 May 2018.
  2. "introducing mtv omg our brand new music channel!". Retrieved 26 May 2018.
  3. "Channel profile: MTV OMG". Retrieved 26 May 2018.
  4. "introducing mtv omg our brand new music channel!". Retrieved 26 May 2018.

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