MTV OMG

MTV OMG
Launched 1 March 2018 (2018-03-01)
Network MTV (UK & Ireland)
Owned by Viacom International Media Networks Europe
Picture format 576i (SDTV) 16:9
Country United Kingdom and Ireland
Language English
Broadcast area United Kingdom and Ireland
Headquarters London, England
Replaced VIVA
Sister channel(s)
Website http://www.mtv.co.uk/mtv-omg
Availability
Satellite
Sky
(UK & Ireland)
Channel 353
Cable
Virgin Media
(UK)
Channel 318
Virgin Media Ireland Channel 709

MTV OMG (OMG standing for "Obsessed with Music and Gossip") is a British pay television music channel, operated by Viacom International Media Networks. It launched on March 1, 2018, replacing free-to-air sister music channel VIVA.[1][2] The audience profile on Sky Media shows that the channel mainly reaches a target female audience with 59.88% of viewers being female, whilst only 40.12% of the viewers are male.[3] The channel air their very own weekly OMG Top 20 charts each week which are chosen by the channel.[4]

From 2 July to 9 July 2018, MTV OMG was temporarily re-branded as MTV Pride to coincide with London Pride Weekend, which celebrates the LGBT+ community. In prior years this temporary re-branding was carried out on its sister channel MTV Classic.

Programming

  • This Week's OMG Top 20
  • #MTVHottest
  • ...'s Birthday Guestlist
  • Pop Obsessions!
  • Hottest 10 Videos Right Now!
  • The Official UK Download Chart
  • The Official UK Top 20
  • The Official UK Top 40
  • The Official Chart Update
  • The Official UK Number 1

References

  1. Hanley, James. "OMG! MTV to launch new music channel". www.musicweek.com. Retrieved 26 May 2018.
  2. "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  3. "Channel profile: MTV OMG". www.skymedia.co.uk. Retrieved 26 May 2018.
  4. "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.


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