MTV Brand New (Italy)

MTV Brand New
Current MTV Brand New logo
Launched September 14, 2003 (relaunch 2018)
Closed January 10, 2011 (original, Replaced By MTV Rocks)
Owned by MTV Italy (Telecom Italia Media) 51%
MTV Networks Europe (Viacom) 49%
Picture format 576i (4:3 SDTV)
Audience share 0.00% (2008, [1])
Country Italy
Replaced by MTV Rocks
SKY Italia Channel 706

MTV Brand New was an Italian television channel which played mainly Indie music videos with many music-related themed zones and some productions from MTV USA like Beavis and Butt-head, subtitled in Italian. It was broadcast only on SKY Italia channel 706 (available also on Italian IPTV services).

The channel was replaced by MTV Rocks on January 10, 2011.[2]


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