List of countries by smartphone penetration

This is a list of countries by smartphone penetration in 2018. These numbers come from Newzoo's Global Mobile Market Report 2018 (the numbers were last updated in May 2018) [1] and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.

Rank Total Population Online Population Smartphone Penetration Smartphone Users
1  United Arab Emirates 9,543,000 82.2% 7,845,000
2  Sweden 9,987,000 74.0% 7,391,000
3   Switzerland 8,524,000 73.5% 6,268,000
4  South Korea 50,897,000 72.9% 37,114,000
5  Taiwan 23,611,000 72.2% 17,050,000
6  Canada 36,958,000 71.8% 26,531,000
7  United States 328,836,000 71.5% 235,156,000
8  Netherlands 17,085,000 71.0% 12,129,000
9  Germany 80,561,000 71.0% 57,200,000
10  United Kingdom 65,913,000 70.8% 46,639,000
11  Belgium 11,513,000 69.7% 8,020,000
12  Spain 46,117,000 69.5% 32,069,000
13  Australia 24,967,000 69.3% 17,292,000
14  Azerbaijan 10,070,000 69.1% 6,961,000
15  Italy 59,788,000 68.5% 40,938,000
16  Saudi Arabia 33,300,000 68.3% 22,748,000
17  Portugal 10,229,000 68.0% 6,954,000
18  France 65,206,000 67.8% 44,225,000
19  Czech Republic 10,563,000 67.3% 7,106,000
20  Poland 38,523,000 66.5% 25,635,000
21  Malaysia 31,571,000 66.5% 20,980,000
22  Greece 10,872,000 63.4% 6,896,000
23  Romania 19,105,000 60.6% 11,575,000
24  Chile 18,493,000 60.4% 11,166,000
25  Russia 143,261,000 58.7% 84,075,000
26  China 1,393,686,000 55.6% 775,028,000
27  Turkey 81,086,000 55.2% 44,771,000
28  Argentina 44,692,000 53.0% 23,668,000
29  Japan 125,738,000 51.9% 65,282,000
30  Mexico 131,788,000 46.2% 60,870,000
31  Thailand 68,416,000 44.6% 30,486,000
32  Kazakhstan 18,256,000 43.5% 7,934,000
33  Iran 81,810,000 43.2% 35,366,000
34  Brazil 212,873,000 42.8% 91,191,000
35  Peru 32,554,000 42.3% 13,765,000
36 South Africa 55,867,000 41.6% 23,242,000
37  Colombia 49,469,000 41.1% 20,352,000
38  Venezuela 32,328,000 40.1% 12,964,000
39  Morocco 35,652,000 39.3% 13,995,000
40  Algeria 41,730,000 38.1% 15,887,000
41  Egypt 97,007,000 36.7% 35,622,000
42  Vietnam 96,357,000 30.1% 29,043,000
43  Ukraine 44,170,000 28.6% 12,649,000
44  India 1,358,138,000 28.5% 386,934,000
45  Philippines 105,341,000 27.2% 28,627,000
46  Indonesia 266,357,000 25.4% 67,570,000
47  Iraq 39,751,000 24.2% 9,627,000
48  Nigeria 196,753,000 18.5% 36,445,000
49  Pakistan 200,663,000 11.6% 23,228,000
50  Bangladesh 166,735,000 5.4% 8,921,000

2017 rankings

Newzoo's Global Mobile Market Report

Newzoo's 2017 Global Mobile Market Report shows the percentage of the population owning a smartphone. These numbers come from Newzoo's Global Mobile Market Report, April 2017, and are based on a model which takes into account a country’s economic progression, demography, online population, and inequality.[1]

Rank Country/Region Total Population Smartphone Penetration Smartphone Users
1  United Arab Emirates 9,398,000 80.6% 7,573,000
2  Sweden 9,921,000 72.2% 7,167,000
3   Switzerland 8,454,000 71.7% 6,061,000
4  South Korea 50,705,000 71.5% 36,262,000
5  Taiwan 23,564,000 70.4% 16,596,000
6  Canada 36,626,000 80.8% 25,556,000
7  United States 326,474,000 69.3% 226,289,000
8  Netherlands 17,033,000 68.8% 11,720,000
9  Germany 80,636,000 68.8% 55,492,000
10  United Kingdom 65,511,000 68.6% 44,953,000
11  Australia 24,642,000 67.7% 16,671,000
12  Belgium 11,444,000 67.3% 7,706,000
13  Spain 46,070,000 66.8% 30,771,000
14  Azerbaijan 9,974,000 66.4% 6,619,000
15  Italy 59,798,000 65.8% 39,323,000
16  France 64,939,000 65.3% 42,399,000
17  Saudi Arabia 32,743,000 65.2% 21,337,000
18  Portugal 10,265,000 65.0% 6,672,000
19  Czech Republic 10,555,000 64.8% 6,835,000
20  Malaysia 31,164,000 64.1% 19,967,000
21  Poland 38,564,000 63.4% 24,431,000
22  Greece 10,893,000 59.5% 6,484,000
23  Chile 18,313,000 56.0% 10,254,000
24  Romania 19,238,000 56.0% 10,772,000
25  Russia 143,375,000 54.7% 78,364,000
26  China 1,388,233,000 51.7% 717,310,000
27  Japan 126,045,000 50.1% 63,089,000
28  Turkey 80,418,000 49.8% 40,010,000
29  Argentina 44,272,000 48.2% 21,329,000
30  Mexico 130,223,000 40.7% 52,993,000
31  Thailand 68,298,000 40.5% 27,628,000
32  Kazakhstan 18,064,000 39.2% 7,078,000
33  Brazil 211,243,000 37.7% 79,578,000
34  Iran 80,946,000 37.1% 30,000,000
35  Venezuela 31,926,000 36.2% 11,559,000
36  South Africa 55,436,000 36.2% 20,089,000
37  Peru 32,166,000 36.0% 11,585,000
38  Colombia 49,068,000 35.4% 17,361,000
39  Morocco 35,241,000 33.4% 11,755,000
40  Algeria 41,064,000 32.4% 13,293,000
41  Egypt 95,215,000 30.4% 28,958,000
42  Vietnam 95,415,000 26.4% 25,162,000
43  Ukraine 44,405,000 23.5% 10,448,000
44  Philippines 103,797,000 23.3% 24,173,000
45  India 1,342,513,000 22.4% 300,124,000
46  Indonesia 263,510,000 20.7% 54,494,000
47  Iraq 38,654,000 19.9% 7,709,000
48  Nigeria 191,836,000 14.8% 28,381,000
49  Pakistan 217,774,520 6.5% 13,505,343
50  Bangladesh 164,828,000 5.2% 8,578,000

Pew Research Center

The following list of countries by mobile phone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]

RankCountry% of population
owning a smartphone
Relative size
1 South Korea88 88
 
2 Australia77 77
 
3 Israel74 74
 
4 United States72 72
 
5 Spain71 71
 
6  New Zealand 70
 
7 United Kingdom68 68
 
8 Canada67 67
 
9 Chile65 65
 
10 Malaysia65 65
 
11 Germany60 60
 
12 Italy60 60
 
13 China60 60
 
14 Turkey59 59
 
15 Palestine57 57
 
16 Lebanon52 52
 
17 India51 51
 
18 France49 49
 
19 Argentina48 48
 
20 Venezuela45 45
 
21 Russia45 45
 
22 Brazil41 41
 
23 Poland41 41
 
24 Japan39 39
 
25 South Africa37 37
 
26 Vietnam35 35
 
27 Mexico35 35
 
28 Nigeria28 28
 
29 Ukraine27 27
 
30 Kenya26 26
 
31 Peru25 25
 
32 Philippines22 22
 
33 Ghana21 21
 
34 Indonesia21 21
 
35 Senegal19 19
 
36 Jordan17 17
 
37 Burkina Faso14 14
 
38 Pakistan11 11
 
39 Tanzania11 11
 
40 Ethiopia4 4
 
41 Uganda4 4
 

2016 rankings

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2] CITE DOES NOT MATCH YEAR

RankCountry% of population
owning a smartphone
Relative size
1 South Korea88 88
 
2 Australia77 77
 
3 Israel74 74
 
4 United States72 72
 
5 Spain71 71
 
6  New Zealand 70
 
7 United Kingdom68 68
 
8 Canada67 67
 
9 Chile65 65
 
10 Malaysia65 65
 
11 Germany60 60
 
12 Italy60 60
 
13 Turkey59 59
 
14 China59 59
 
15 Palestine57 57
 
16 Lebanon52 52
 
17 Jordan51 51
 
18 France49 49
 
19 Argentina48 48
 
20 India45 45
 
21 Russia45 45
 
22 Brazil41 41
 
23 Poland41 41
 
24 Japan39 39
 
25 South Africa37 37
 
26 Vietnam35 35
 
27 Mexico35 35
 
28 Nigeria28 28
 
29 Ukraine27 27
 
30 Kenya26 26
 
31 Peru25 25
 
32 Philippines22 22
 
33 Ghana21 21
 
34 Indonesia21 21
 
35 Senegal19 19
 
36 Fiji17 17
 
37 Burkina Faso14 14
 
38 Pakistan11 11
 
39 Tanzania11 11
 
40 Ethiopia4 4
 
41 Uganda4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]

2015 rankings

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[2]

RankCountry% of population
owning a smartphone
Relative size
1 South Korea88 88
 
2 Australia77 77
 
3 Israel74 74
 
4 United States72 72
 
5 Spain71 71
 
6  New Zealand 70
 
7 United Kingdom68 68
 
8 Canada67 67
 
9 Chile65 65
 
10 Malaysia65 65
 
11 Germany60 60
 
12 Italy60 60
 
13 Turkey59 59
 
14 China58 58
 
15 Palestine57 57
 
16 Lebanon52 52
 
17 Jordan51 51
 
18 France49 49
 
19 Argentina48 48
 
20 Venezuela45 45
 
21 Russia45 45
 
22 Brazil41 41
 
23 Poland41 41
 
24 Japan39 39
 
25 South Africa37 37
 
26 Vietnam35 35
 
27 Mexico35 35
 
28 Nigeria28 28
 
29 Ukraine27 27
 
30 Kenya26 26
 
31 Peru25 25
 
32 Philippines22 22
 
33 Ghana21 21
 
34 Indonesia21 21
 
35 Senegal19 19
 
36 India17 17
 
37 Burkina Faso14 14
 
38 Pakistan11 11
 
39 Tanzania11 11
 
40 Ethiopia4 4
 
41 Uganda4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [3]

2013 rankings

The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[4][5]

RankCountry/TerritoryPenetration
1 United Arab Emirates73.8%
2 South Korea73.0%
3 Saudi Arabia72.8%
4 Singapore71.7%
5 Norway67.5%
6 Australia64.6%
7 Sweden62.9%
8 Hong Kong62.8%
9 United Kingdom62.2%
10 Denmark59.0%
11 Ireland57.0%
12 Israel56.6%
13 Canada56.4%
14 United States56.4%
15 Spain55.4%
16  Switzerland54.0%
17 New Zealand53.6%
18 Netherlands52.0%
19 Taiwan50.8%
20 Austria48.0%
21 China46.9%
22 Slovakia45.9%
23 Finland45.5%
24 France42.3%
25 Czech Republic41.6%
26 Italy41.3%
27 Germany39.8%
28 South Africa39.8%
29 Philippines38.7%
30 Mexico36.8%
31 Russia36.2%
32 Poland35.0%
33 Malaysia34.5%
34 Hungary34.4%
35 Belgium33.5%
36 Greece32.5%
37 Portugal32.1%
38 Thailand31.0%
39 Argentina30.7%
40 Turkey29.6%
41 Romania27.9%
42 Brazil26.3%
43 Japan24.7%
44 Vietnam19.7%
45 Indonesia14.0%
46 Ukraine14.4%
47 India12.8%

See also

References

  1. 1 2 "Top Countries by Smartphone Penetration & Users - Newzoo". Retrieved 20 April 2018.
  2. 1 2 3 Poushter, Jacob. "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Retrieved 2016-02-23.
  3. 1 2 "Denmark's Smartphone Market Nears Saturation". eMarketer. Retrieved 2015-06-18.
  4. "Think with Google". Think with Google. Retrieved 2016-03-20.
  5. By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Retrieved 2016-03-20.
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