Lion Brand

Lion Brand Yarns
Headquarters Carlstadt, New Jersey, USA
Key people
David Blumenthal
Products Yarn

Founded in 1878, Lion Brand Yarn Company is the oldest producer of knitting and craft yarn in the United States.[1] The company publishes several knitting and crochet newsletters.[2]


Lion Brand Yarns have been on the market since 1878. Current President/CEO David Blumenthal's great-grandfather Reuben founded this 5th generation, family-owned company.

The company was founded in 1878 by a group of notions and dry goods salesmen that included current CEO David Blumenthal’s great-grandfather, Reuben.[3] During the 1930s under the leadership of Reuben, Lion Brand imported yarns from Europe, supplementing production rather than manufacturing yarns in the U.S.

Joseph Blumenthal, Rueben’s son, had three sons who ran the company from the 1940s through the early 1990s. Isidor Blumenthal (born 1909, died 2003) served as president of the company from 1958 to his death in 2003. George Blumenthal was in charge of sales and started selling in 1962. Bernard Blumenthal ran logistics and distribution.

The fourth generation consisted of Isidor’s son, David, currently President and CEO, began working for Lion Brand in 1969. Several fifth generation Blumenthals also work at Lion Brand.[4]

The company is privately held and has estimated sales of $100 million per year.[5]

Vanna White

In 1992 Johnny Carson interviewed Vanna White on The Tonight Show where she disclosed that her favorite hobby was crocheting.[6] David Blumenthal's cousin, Jack heard the interview on TV, which resulted in David sending White a package of Lion Brand Yarn. White then began working as a spokesperson for Lion Brand which continues today.[2] Lion Brand carries a variety of yarn called "Vanna's Choice".[7] Additional yarns to White's line include "Vanna's Glamour", "Vanna's Sequins" and "Vanna's Choice Baby." A portion of the proceeds from sales of these yarns are donated to St. Jude Children's Research Hospital.[2] On the June 10, 2013 broadcast of Wheel of Fortune (U.S. game show) the program showcased White presenting a check on behalf of Lion Brand for $1,000,000.00 to St. Jude's. Game show host, Pat Sajak noted that St. Jude's life saving mission is a "great cause" and a "great charity."[8]

Ernst & Young Entrepreneur Of The Year Award

In June 2013, it was announced that Lion Brand Yarn’s President/CEO, David Blumenthal and EVP/COO, Dean Blumenthal were awarded Ernst & Young Entrepreneur Of The Year Award for their entrepreneurial excellence in the ‘Family Business’ category.[9]


Lion Brand has published several books featuring patterns using their yarn. The company has partnered with several publishers to provide patterns using their products. Some of these include: Knit.1 Magazine published by Vogue Knitting, Clarkson Potter which is part of Crown Publishing Group, Leisure Arts and Random House.


In 2006, Lion Brand won a Webby Award in the Corporate Communications category[10] and its podcast, titled "YarnCraft," has won several awards including PR News' best podcast/videocast award in 2008.[11]

Free Patterns

Lion Brand offers over 5,000 free knitting, crochet and craft patterns.


The company sells a variety of yarns, from 100% natural fibers including cotton, cashmere, alpaca and wool to blends and 100% acrylics in a variety of weights. Some of their most popular yarns are Homespun, Fun Fur, Vanna's Choice, and Wool-Ease.[12] The company came out with organic cotton yarn in 2007.[13]


The studio is a retail store located in Manhattan, which opened in 2008. It sells yarn and provides knitting and crochet classes.[5] The Studio also offers custom knitting and crochet services. Since the Studio opened, they have taught over 12,000 students.


There is a retail outlet store located in Carlstadt, New Jersey, which opened in 2011. The outlet sells discontinued yarns and provides a lounge for customers to knit & crochet.[14]


  1. Lawrence Keane, Loretta; Cheri Fein (April 2009). "FIT Dedicates Room to Isidor Blumenthal of the Lion Brand Yard (sic) Company". Fashion Institute of Technology, New York.
  2. 1 2 3 Giasone, Barbara; C (February 12, 2010). "Vanna White brings her yarns to fashion runway". The Orange County Register, New York.
  3. Hanft, Adam (February 1, 2005). "Extended Interview with David Blumenthal". Inc., New York.
  4. Big Apple Knitter's Guild (February 2013). "Lion Brand Trunk Show". Big Apple Knitter's Guild, New York. Retrieved June 8, 2013.
  5. 1 2 Collins, Glenn (November 17, 2008). "Knitting Through the Downturn". New York Times. Retrieved June 10, 2013.
  6. Applegate, Jane (November 20, 1994). "Big names can help small businesses". The Register-Guard. Eugene, Oregon. Retrieved June 8, 2013.
  7. Hanft, Adam (February 1, 2005). "How I Did It: David Blumenthal". Inc., New York.
  8. "Wheel of Fortune". San Francisco. June 10, 2013. 26 minutes in. ABC Television. KGO-TV. Missing or empty |series= (help)
  9. "Lion Brand® Yarn Leaders David Blumenthal and Dean Blumenthal Recipients of Ernst & Young Entrepreneur Of The Year® 2013 Award in New Jersey". PR Web. 2013-06-25. Retrieved 2013-12-06.
  10. "Winners Webby Awards". Webby Awards. 2006-01-01. Retrieved 2013-12-09.
  11. "YarnCraft, the Lion Brand Podcast, Wins Award". 2008-10-12. Retrieved 2013-12-09.
  12. "Our Yarns: Yarn for hand knitting and crochet - wool yarn, mohair yarn, silk yarn, cotton yarn, easy-care synthetic yarn and more! Lion Brand Yarn". 2009-11-13. Retrieved 2012-09-25.
  13. Hollingsworth, Catherine (December 11, 2007), "Natural and organic yarns healthful -- and make lovely garments too", Anchorage Daily News, AK, pp. E4
  14. "About Us". 2011-11-13. Retrieved 2013-12-06.
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