Keep Austin Weird

Keep Austin Weird is the slogan adopted by the Austin Independent Business Alliance to promote small businesses in Austin, Texas. It is intended to promote local businesses and is inspired by comments made by Red Wassenich in 2000 while giving a pledge to an Austin radio station.[1] He later began printing bumper stickers and now operates the website and published Keep Austin Weird: A Guide to the Odd Side of Town.[2]

Despite a challenge from Wassenich, the slogan was later trademarked by Outhouse Designs and used to market T-shirts, hats, and mugs.[3][4][5] Other cities have since mimicked the nickname, including Portland, Louisville in 2005,[6] and Indianapolis in 2013.[7]

A recently released book on the topic, Weird City: Sense of Place and Creative Resistance in Austin, Texas,[8] discusses the cultural evolution of the "Keep Austin Weird" movement as well as its commercialization and socio-political significance.[9][10]

The Austin Independent Business Alliance is among at least 85 community organizations affiliated with the American Independent Business Alliance, a national non-profit that supports and connects pro-local community-based organizations.

See also


  1. Yonan, Joe (March 27, 2011). "Can Austin stay weird? It was originated in Oregon in 1983 and later adopted by". Washington Post. Archived from the original on April 4, 2011.
  2. Wassenich, Red. Keep Austin Weird: A Guide to the Odd Side of Town. Schiffer Books. ISBN 0764326392. The slogan was used
  3. Yardley, Jim (December 8, 2002). "Austin Journal; A Slogan Battle Keeps Austin Weird". The New York Times.
  4. Kanter, Alexis (September 9, 2004). "Keep Austin Weird?". The Daily Texan. Archived from the original on March 8, 2005. Retrieved 2006-03-16.
  5. Ross, Warren R. (August 15, 2005). "Structures of justice". Uuworld. XIX (3): 1. Retrieved 2007-09-11.
  6. Sheldon S. Shafer (16 Feb 2015). "Group to celebrate Keeping Louisville Weird". The Courier-Journal. Retrieved 26 Aug 2016.
  7. Anthony, Cara (October 13, 2014). "'The Keep' movement catches on in Indy". IndyStar. Retrieved December 26, 2014.
  8. Long, Joshua (2010). Weird City: Sense of Place and Creative Resistance in Austin, Texas. University of Texas Press.
  9. Kelso, John (May 6, 2010). "It's Weird Social Science: Thesis on Austin now a book". Austin American Statesman.
  10. Dunbar, Wells (June 4, 2010). "Viva la Resistance". Austin Chronicle.
  11. "HOPE Outdoor Gallery - HOPE".

Further reading

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