City Victorville, California
Broadcast area Victor Valley, California
Branding The Route 103
Slogan The Greatest Hits Of All Time
Frequency 103.1 MHz
First air date August 18, 1980 (as KVVQ)
Format Classic Hits
ERP 250 watts
HAAT 475 meters
Class A
Facility ID 72717
Transmitter coordinates 34°36′44.0″N 117°17′29.0″W / 34.612222°N 117.291389°W / 34.612222; -117.291389 (KVFG)
Callsign meaning K Victorville's FroG (previous format)
Former callsigns KVVQ (1980–1985)
KVVQ-FM (1985–1997)
KHDR-FM (1997–2000)
Owner Entercom
(CBS Radio Stations Inc.)
Sister stations KFRG, KMPS, KXFG
Website 103theroute.radio.com

KVFG (103.1 FM, The Route 103) is a commercial radio station in Victorville, California, broadcasting to the Victor Valley, California, area. KVFG is owned by Entercom. Its studios are in Hesperia, California and the transmitter is in Victorville.


The station signed on August 18, 1980 as KVVQ, a top 40 station.[1] The call letters were changed to KHDR-FM in 1997.[2] The station had a pure gold format by 2000, when Infinity Broadcasting Corporation (predecessor to today's CBS Radio) acquired it from Tele-Media Broadcasting.[3] Infinity changed the call letters to the current KVFG[2] and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the sports format was introduced.[4]

On November 15, 2011 KVFG began stunting with Christmas music (the sports format moved to KRAK in Hesperia, California).[5]

On December 26, 2011, KVFG ended stunting and changed their format to classic hits branded as "103.1 The Route".

On February 2, 2017, CBS Radio announced it would merge with Entercom.[6]

Former logos


  1. Broadcasting Yearbook 1981 (PDF). 1981. p. C-34. Retrieved February 17, 2010.
  2. 1 2 "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved February 17, 2010.
  3. "COMBOS". Broadcasting & Cable. June 18, 2000. Retrieved February 17, 2010.
  4. "CBS Radio Flips KVFG To Sports". Radio Ink. February 16, 2010. Retrieved February 17, 2010.
  5. Venta, Lance (December 8, 2011). "CBS Sets It Route In Victorville". RadioInsight. Retrieved July 1, 2017.
  6. CBS Radio to Merge with Entercom

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