Central Coast, California
United States
City San Luis Obispo, California
Branding KSBY 6 (general)
KSBY News (newscasts)
Slogan Spirit of the Central Coast (general)
Live, Local, Everywhere (news)
Channels Digital: 15 (UHF)
Virtual: 6 (PSIP)
Subchannels 6.1 NBC
6.2 CW+
6.3 Laff
Translators K10PV-D Santa Barbara
Owner Cordillera Communications
(KSBY Communications, LLC)
First air date May 25, 1953 (1953-05-25)
Call letters' meaning a disambiguation of former sister station KSBW
Former callsigns KVEC-TV (1953–1957)
DT2: "KWCA" (as cable-only station)
Former channel number(s) Analog:
6 (VHF, 1953–2009)
Former affiliations All secondary:
DuMont (1953–1956)
ABC (1953–1960)
CBS (1953–1969)
Transmitter power 1,000 kW
Height 515 m (1,690 ft)
Facility ID 19654
Transmitter coordinates 35°21′37″N 120°39′22″W / 35.36028°N 120.65611°W / 35.36028; -120.65611 (KSBY)
Licensing authority FCC
Public license information: Profile
Website ksby.com

KSBY is an NBC-affiliated television station licensed to San Luis Obispo, California, United States and serving the Central Coast of California. It broadcasts a high definition digital signal on UHF channel 15 (or virtual channel 6 via PSIP) from a transmitter atop Cuesta Peak. Owned by the Cordillera Communications subsidiary of Evening Post Industries, KSBY maintains studios at 1772 Calle Joaquin in San Luis Obispo, with an additional studio on Skyway Drive in Santa Maria, near the Santa Maria Airport.


The station went on the air in May 1953, as KVEC-TV. The VEC stood for Valley Electric Company, which also built Sonic Cable, the original cable television system in San Luis Obispo. KVEC-TV was the first broadcasting station in the Central and South Coast, and aired programming from NBC, ABC, CBS, and DuMont, with NBC being its primary affiliation. During its first four years on the air, the station was co-owned with radio station KVEC.

Ownership with KSBW

From 1957 to 1996, the station was a sister station to KSBW channel 8 in Salinas, which is why the station currently has a similar call sign. From 1957 to 1979, KSBY was largely a semi-satellite of KSBW, with the exception of local commercials, its local newscasts, and pre-empting the CBS network programming also carried by KCOY in adjacent Santa Maria, once it began operation in 1964. During this period, the KSBY sales office was located at co-owned Sonic Cable, and its local programming originated at the transmitter site. In 1960, ABC programming was effectively dropped when KSBW lost its affiliation with that network to KNTV in San Jose. Finally, in 1969, KSBY became the sole NBC station for both San Luis Obispo and Santa Barbara counties when they were consolidated into a single market (with Santa Barbara-based KEYT as the ABC affiliate). KSBY and KSBW were owned by Blair Broadcasting, beginning in 1979, until they were sold to Gillett Communications in 1986.

Ownership changes

After Gillett restructured into SCI TV in the early 1990s, it sold KSBY and KSBW to EP Communications in 1994. EP, in turn, sold both stations to Smith Broadcasting in 1995. Almost immediately, KSBY was spun off to SJL Broadcasting in 1996, because Smith Broadcasting already owned rival station KEYT, and Federal Communications Commission (FCC) rules of the time did not permit duopolies. Even today, common ownership of KEYT and KSBY would be a violation of FCC duopoly rules, which forbid one entity to directly own two of the four largest stations in a single media market. In addition, the Santa Maria–Santa Barbara–San Luis Obispo market has only five full-power stations, which are too few to legitimately support a duopoly between full-power stations.

In September 2002, SJL sold KSBY to the second incarnation of New Vision Television, a company partially related to the most recent incarnation of that company that sold all of its stations to LIN Media in 2012. Evening Post, KSBY's current owners, acquired the station in 2004.

Recent history

In 2006, the station was featured in an episode of The Surreal Life, in which the cast of the reality-based series were hired as anchors and reporters for the station's 6:30 p.m. newscast. Ryan Bennett, a one time KSBY Sports anchor from 1999–2006, died on May 31, 2006 in Utah in an accident.

Central Coast CW (KSBY-DT2)

KSBY-DT2 is the CW-affiliated second digital subchannel of KSBY, broadcasting in high definition on UHF channel 15.2 (or virtual channel 6.2 via PSIP). All programming on KSBY-DT2 is received through The CW's programming feed for smaller media markets, The CW Plus, which provides a set schedule of syndicated programming acquired by The CW for broadcast during time periods outside of the network's regular programming hours; however, Cordillera Communications handles local advertising and promotional services for the subchannel. KSBY-DT2 carries the entire CW network schedule, although it pre-empts a half-hour of syndicated programming carried by the CW Plus source feed (usually consisting of off-network sitcoms) each night in order to carry a 10:00 p.m. newscast produced by its parent station.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[1]
6.11080i16:9KSBY-HDMain KSBY programming / NBC
6.2720pCW-DTCentral Coast CW 5

Analog-to-digital conversion

KSBY shut down its analog signal, over VHF channel 6, on February 17, 2009, the original target date on which full-power television stations in the United States were to transition from analog to digital broadcasts under a federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 15.[2][3] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 6.


KSBY also rebroadcasts its signal on translator station K10PV-D (formerly K59CD) in Santa Barbara. K10PV-D currently holds a permit to operate its digital signal on channel 10 and as of early 2010 has intermittently been on-air with two digital subchannels in Santa Barbara. A translator was previously operated in Springville on K11FU, owned by Springville Community TV, but the station's license was cancelled in December 2007.[4] KSBY can be received in parts of Ventura County near the Los Angeles area covered by KNBC-TV and Monterey County south of San Jose in the San Francisco Bay Area covered by NBC's KNTV. Sometimes KSBY can be received in southern San Joaquin Valley like in parts of Fresno, Tulare and Kern counties.


Syndicated programming on KSBY includes Steve, The Wendy Williams Show, The Ellen DeGeneres Show, Jeopardy!, and Wheel of Fortune.

News operation

As of May 2018, KSBY airs 30½ hours of news every week with 5½ hours per weekday and 90 minutes on Saturday and Sunday. Unlike most local stations in the United States, KSBY does not broadcast news during the midday hours and it also does not have weekend morning newscasts. On KSBY-DT2, the station airs a half-hour primetime newscast at 10 p.m. seven days a week.

See also


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