City Pasadena
Broadcast area Greater Houston
Branding La 1480
Frequency 1480 kHz
Translator(s) K235CS (94.9 MHz, Houston)
First air date May 5, 1950 (1950-05-05)
Format Oldies
Language(s) Spanish
Power 5,000 watts (Daytime)
500 watts (nighttime)
Class B
Facility ID 56148
Transmitter coordinates 29°41′2″N 95°11′9″W / 29.68389°N 95.18583°W / 29.68389; -95.18583
Callsign meaning K La Voz Latina (The Latin Voice, original Spanish branding)
Owner SIGA Broadcasting
(Gabriel Arango)
Sister stations KAML, KFJZ, KGBC, KHFX, KTMR
Webcast Listen Live
Website www.klvl.com

KLVL (1480 AM) is a terrestrial radio station, licensed to Pasadena, serving the Greater Houston, Texas area. It operates on AM frequency 1480 kHz and is under ownership of SIGA Broadcasting. The station is currently airing Spanish Oldies programming under the imaging of "La 1480".

KLVL was originally nicknamed "La Voz Latina" or "The Latin Voice" as the original Spanish language facility in Houston.[1]

KLVL's Texas sister stations with SIGA Broadcasting include KTMR (1130 AM, Converse), KGBC (1540 AM, Galveston), KAML (990 AM, Kenedy-Karnes City), KHFX (1140 AM, Cleburne), and KFJZ (870 AM, Fort Worth)


Felix Morales's "La Voz Latina" is Born

KLVL was founded in 1946 by the family of Felix Hessbrook Morales (1907-1988), an entrepreneur, radio personality, and civic leader.[1][2] He previously hosted his own radio show at a San Antonio station and was poised to own a radio station, but the FCC soon ruled that radio stations could not sublet time to outside purchasers. Prior to that, Morales applied for an application in 1942, however, due to World War II, it was delayed until 1946 and the permit was not granted until four years later. Within Houston and the Texas Gulf Coast, it was the first Spanish language radio station that provided educational programs, music, and news. KLVL sponsored fundraising and job seeking programs.[1]

KLVL then officially went on the air on May 5, 1950, to celebrate both Cinco de Mayo and his wife, Angeline Vera Morales' birthday. During the first few years of broadcasting, it was a daytimer station, but the permit was eventually extended to authorize a 24/7 broadcasting operation. In 1954, after flooding devastated the Rio Grande Valley, the station started a campaign to obtain clothing and necessity goods for the flood victims.[1]

End of an Era; Siga Broadcasting Purchases "La Voz"

Felix Morales passed on in 1988, leaving KLVL to his wife Angeline in whole. For the next decade, KLVL would carry on as "The Latin Voice" in honor of Morales' legacy in Houston's Hispanic radio community. KLVL was family owned and operated by the Morales family until 1997 when they sold the station to Gabriel Arango's Siga Broadcasting of Houston, after the death of Angeline Morales.

On September 4, 2017, KLVL dropped South Asian formatted "Hum Tum Radio" and began simulcasting 1520 KYND/KQQB. On September 11, 2017, Synergy Broadcasting discontinued the lease of KYND/KQQB, leaving KLVL to air the programming on its own.

On November 13, 2017, Synergy Broadcasting programming ceased airing across KLVL and an in house Oldies/Motown format was implemented, returning a fulltime Oldies/Classic Hits format to Houston for the first time in several years.


  1. 1 2 3 4 Martin, Betty L. "Neighborhood's Alive tour hits city's multicultural hot spots." Houston Chronicle. Thursday July 17, 2003. ThisWeek p. 1. Retrieved on October 6, 2012.
  2. "Felix Hessbrook Morales (1907-1988)". findagrave.com. Retrieved March 27, 2017.
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