Type of site
|Alexa rank||5,563,133 (as of September 2011)|
|Launched||1 July 2008 (As Challenge Jackpot)|
|Genre||Live, Gaming interactive show|
|Original release||6 September 2011 – present|
|Related shows||JML Store|
Jackpot247 (formerly Challenge Jackpot) is an interactive gambling website owned by Betsson Group, with television segments on ITV, except ITV Channel Television, and previously on Vox Africa. The "Challenge Jackpot" brand was dropped in September 2011 and replaced by "Jackpot247" (Jackpot247.com). Challenge Jackpot was also a British interactive gaming channel owned by Living TV Group (later British Sky Broadcasting) and operated by NetPlay TV.
In March 2017, Betsson Group acquired Jackpot247 having purchased Netplay TV for £26 million.
NetPlay TV plc acquired the business assets of Two Way Gaming Ltd for £2 million in stock. NetPlay TV signed production and gaming agreements with Virgin Media for an initial period until 30 June 2013, and took over production of the Challenge Jackpot brand, including its website and television channel.
On 25 March 2010, NetPlay TV and Virgin Media Television agreed to the termination of the option agreement entered into on 7 April 2009 under which VMTV was granted options over 14.9m ordinary shares being 9.9 per cent of the share capital then in issue at a price of 18p per share (the "Option Agreement"). Under the revised agreement NetPlay TV took control of the Challenge Jackpot database and terminated the Option Agreement in exchange for a fixed cash payment of £1.82m. The database generated £2.9m of gross gaming margin from 12 May to 31 December 2009 and was subject to a revenue share agreement. Under the revised terms all revenues arising from this database will be retained by NetPlay TV, with VMTV receiving fixed monthly payments that reflected the value of its airtime.
Jackpot247 is not available to those who live in Northern Ireland or the Channel Islands.
Challenge Jackpot was launched by Virgin Media Television, in collaboration with Two Way Media, on 1 July 2008 as a 24-hour television channel on Sky and Virgin Media. It was not available in Northern Ireland, Republic of Ireland or the Channel Islands due to "regulatory and legal restrictions". Games were overseen by Ofcom and, because Two Way's gaming division was based there, the Alderney Gambling Control Commission.
Publicis was appointed to handle the £3 million launch brief for Challenge Jackpot, creating a TV, print and online campaign and came up with the strapline your favourite place to play. The main programme, Roulette Nation (Live) aired between 10 pm and 3 am every day (previously live between 6 pm and 4 am), with Roulette Nation Express taking over between 3 am and 10 pm. Bingo Stars aired for 30 minutes, at around 12:30 am.
Roulette Nation was also available on Freeview via Virgin1, later Channel One, between midnight and 3 am. Bravo 2 broadcast the show between 1 am and 3 am (Roulette Nation Express took over for an hour, ending at 4 am).
On 20 May 2010, ITV launched their new teleshopping strand, The Zone, launching NetPlay TV's new show Bingo Stars. Roulette Nation aired in the two-hour block for around 30 minutes. Since 2012, Jackpot247 is listed as a stand-alone programme on ITV, airing after midnight until 3am (except ITV Channel Television), no longer using The Zone branding.
On 12 February 2010, the Scottish ITV licensee STV replaced STV Casino with Roulette Nation – airing between midnight and 1 am every night, until STV aired the show for the last time on 18 August 2010, when interactive quiz show Brain Box took over the slot.
On Virgin Media's cable television service, an interactive application developed by Two Way Media enabled viewers to play along with live programming on the channel; alternatively, viewers were able to participate on the channel's website.
The channel closed down on 1 January 2011, shortly after the purchase of Virgin Media Television by BSkyB from Virgin Media, and was replaced with Aastha TV on Sky.
In April 2014, Jackpot outed the Welsh village of Pwllgloyw in a TV commercial as one of the worst places in the UK for mobile internet reception. According to Ofcom, Powys has the poorest 3G reception in mainland England and Wales and the area around Pwllgloyw falls in the worst 6% of the UK for 3G coverage by all network operators. The company claim that, in places like Pwllgloyw, players are unable to win jackpots 24/7. The follow up commercial showed a very fat Jackpot247 employee, Terry, whose job it is to eat a slice of cake every time someone wins.
- "Jackpot247.com Site Info". Alexa Internet, Inc. Retrieved 14 September 2011.
- Jackpot247 isn't broadcast on ITV Channel Television in the Channel Islands, due to "regulatory and legal restrictions".
- "Betsson completes £26 million acquisition of NetPlay TV". SBC News. 2017-03-31. Retrieved 2017-06-17.
- "NetPlay TV says Virgin Media TV takes 9.9 pct option". Reuters. 7 April 2009.
- "Acquisition of Challenge Jackpot database". NetPlay TV. 25 March 2010.
- "Virgin to launch Challenge gaming channel". Digital Spy. 30 June 2008.
- "Virgin TV backs Challenge Jackpot with £3m campaign". Media Week. 1 July 2008.
- "Aastha TV makes Sky Digital comeback". Biz Asia. 1 January 2011.