Italia 1

Italia 1
Launched 4 January 1982 (1982-01-04)
Owned by Mediaset
Picture format 576i (SDTV)
1080i (HDTV)
Audience share 5.6% (May 2014, [1])
Slogan (1) Segui l'azzurro. Vieni con noi. (Follow the blue. Come with us)
(2) È sempre accesa. (It's always on) (3) la uno é casa (The one of home)
Country Italy
Language Italian
Broadcast area Nationwide
Headquarters Milan, Italy
Sister channel(s) Italia 2
Digital terrestrial television Channel 6 (SD)
Channel 506 (HD)
Hot Bird 13C
11919 V / 29900 / 5/6 (SD / encrypted)
Tivù Sat
Channel 6 (SD)
Channel 124 (SD only / encrypted)
Alice Home TV Channel 6
TV di FASTWEB Channel 6

Italia 1 [iˈtaːlja ˈuːno] is an Italian commercial television channel on the Mediaset network. It is oriented at young people.

Italia 1 was launched on 3 January 1982 and, originally, was owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival network Canale 5, Rusconi was forced to sell the majority of his company to Fininvest, allowing Berlusconi to further strengthen his media holdings.


Launch and Management Edilio Rusconi (1982–1983)

Launched 3 January 1982 by print media editor Edilio Rusconi, Italia 1 was born from the idea of a network supported by twenty regional broadcasting stations, some owned by Rusconi himself and others simply affiliated to broadcast throughout Italian territory on the 'ploy' of interconnection. The lead broadcasting station is Milan-based Antenna Nord, but Rome's Quinta Rete also has an important role. Lillo Tombolini is the executive director. The channel's presenter is a young Gabriella Golia, who was already the face of Antenna Nord. Rusconi's growing national channel starts its programming at noon, with a segment dedicated to children, during which various anime series are broadcast, like Lady Oscar and Lalabel, as well as successful original television series, like Star Trek, then in the early afternoon air-time is given to region-specific broadcasts, later restarting the national broadcast with more television series and the mid-afternoon children's programming block, Bim Bum Bam (offering episodes from numerous cartoon series, predominantly Japanese, like Chobin the Star Child, Sport Billy, Hello Spank, Squirrel Banner, Demetan Croaker, The Boy Frog, Akaki Chi no Eleven). In the late afternoon the channel again broadcasts from local stations and an hour later airs a television series episode (like Paper Moon). Generally, in the early evening two films and one television series is broadcast. The network also offers plenty of air-time to sport programs dedicated to soccer, boxing, basketball and motor racing, including Andrea De Adamich's Grand Prix. Prime time hours were dedicated to series like Falcon Crest, Kojak, The Big Valley, Project UFO, and Mork & Mindy. On 23 April 1982 an official agreement was made between Gruppo Rusconi and the American network CBS for technical assistance and program sharing. However, only a few months after its appearance on a national scale funds began to dwindle, mostly due to exorbitant costs of managing broadcast transmission systems, something a print editing house like Rusconi probably wasn't aware of, but also due to the aggressive advertising policy from its main rival network, Canale 5. In fact, Rusconi's network relied on an external advertising provider, la Publikompass, to sell advertising space while Berlusconi's channel took advantage of owning its own advertising provider, Publitalia, which could easily personalize ad packages to clients using dumping practices. On 6 September 1982 Rusconi signed a collaboration agreement with Silvio Berlusconi, the owner of Canale 5, mainly focusing on a common policy for the management of advertising limits but also concerning the communal use of high frequency networks and the sharing of some programs. However, on 30 November of that same year, the Rusconi group are forced to sell the network for about 29 billion lire (approximately €15 Million) to Berlusconi, who merges it with "Rete 10", also owned by Berlusconi, to found the new Italia 1, that according to the Fininvest company is oriented for a young audience.

List of programming

North American TV series

Spanish TV series

Argentina TV series

Italian TV series



Reality shows

  • Campioni, il sogno (2004–2006)
  • La Fattoria (2004) (The Farm) broadcast by Canale 5 by 2005
  • La Pupa e il Secchione (2006–2010) (Beauty and the Geek)
  • La Talpa (2004-2005-2008) (The Mole)
  • Operazione Trionfo (2002) (Operación Triunfo)
  • Popstars (2001, 2003) (Popstars)
  • Saranno Famosi (2001) (from the 2nd season onwards the show's name was changed in Amici di Maria de Filippi (Fame) and broadcast by Canale 5)
  • Survivor (2001) (Survivor)

Game shows

Cancelled reality shows

  • Comedy Club (2006, only one episode)
  • Diario – Esperimento d'amore (2004, only four episodes)
  • Personality (2003, never started)

Share 24h* Italia 1

Below, average monthly listening data in the total day received by the issuer.[2]

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberAverage per
20080,95%1,01%4,04 %4,00%2,10%4,20%0,45%3,70 %2,00%6,10%9,06%0,95%0,45%
20118,25%7,92%8,24%8,31%8,37%8,89%9,01%8,57%8,20%3,70 %8,58%
20175,00%4,80%5,19%5,00%4,96%5,00%5,16%4,96%4,77%5,04% 4,98%5,23% 5,00% 20183,73%2,21%4,25%4.01%| 4.15%4.29%4.56%4.68%4.58%4.59%5.00%

*Average Monthly Day on Target Individuals 4+



Directors of Italia 1

Name Period
Carlo Freccero 1991–1992
Carlo Vetrugno 1992–1997
Giorgio Gori 1997–1999
Roberto Giovalli 1999–2000
Stefano Magnaghi 2000–2002
Luca Tiraboschi 2002–2014
Laura Casarotto since 2014

Faces of the net

In the past Italia1 had its advertisers. As mentioned, the historical face of the network announcing the programs was Gabriella Golia, who has served for 20 years from 1982 to 2002 (Golia was also announcer of Antenna Nord). Veronica Ghinzani from 1982 to 1984, Manuela Blanchard Beillard in the early 1980s, Fiorella Pierobon from 1982 to 1984 (then official announcer of Channel 5), Licia Colò from 1982 to 1985. In 2002 Italy 1 eliminated The figure of Miss Goodnight (the same thing happened in Channel 5 in December 2005).

The historic voice of Italy's promo 1 is that of singer Fabrizio Casadio, who announced them from 9 January 1984 to 5 October 1997. As of 1 January 2009, promotions are announced by Raffaele Farina.


  1. "Sintesi Mensile 1A" (PDF). Auditel. Retrieved 30 June 2014.
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