IFC Center is an art house movie theater in Greenwich Village, New York City in the United States of America. Located at 323 Sixth Avenue (Also known as 323 Avenue of the Americas) at West 3rd Street, it was formerly the Waverly Theater, a well- known art house movie theater. IFC Center is owned by AMC Networks (known until July 1, 2011 as Rainbow Media), the entertainment company that owns the cable channels AMC, IFC, WE tv and Sundance Channel and the film company IFC Films.
AMC Networks has positioned the theater as an extension of its cable channel IFC (Independent Film Channel) as IFC will own the building. IFC has converted the historic building, originally built as a church in the early 19th century, into a three-, and eventually five-theater facility. Each theater is equipped to screen 35mm and high-definition digital video. The complex also includes digital editing suites, a meeting area, and a restaurant called The Waverly, in recognition of the site's past. In addition to regularly scheduled films, the Center plays host to special screenings such as premieres, educational programs and television broadcasts. IFC's weekly series, formerly titled "At The Angelika" (filmed at the nearby Angelika Theater) relocated to IFC Center and thus the show has been retitled "At The IFC".
IFC Center opened on June 17, 2005 with the film Me and You and Everyone We Know, distributed by IFC Films. The opening was not without controversy; for the first several weeks, patrons were welcomed to the theater by a picket line and a giant inflatable rat. The center had opened employing only non-union projectionists prompting a protest from the IATSE local 306.
In popular culture
The Waverly Theatre is referenced numerous times in the 1968 Broadway musical Hair (musical). It's in the song "Frank Mills" sung by the character Crissy at the end of Act One.
The Waverly was also known as the original home of the midnight audience-participation screenings of the movie version of The Rocky Horror Picture Show, which ran there for many years, spawning similar showings in other cities.
- Halter, Ed (July 26, 2005). "Celebrities get involved as IFC Center union protests continue". The Village Voice. Retrieved March 31, 2006.
Other art cinemas in Manhattan: