|Developer||Google and others|
|Working state||Discontinued (Google TV's SDK was removed in June 2014)|
|Source model||Open source with proprietary components|
|Initial release||6 October 2010|
|Marketing target||Smart TV platform|
|Succeeded by||Android TV|
Google TV is a discontinued smart TV platform from Google co-developed by Intel, Sony, and Logitech that was launched in October 2010 with official devices initially made by Sony and Logitech. Google TV integrates the Android operating system and the Google Chrome web browser to create an interactive television overlay on top of existing online video sites to add a 10-foot user interface, for a smart TV experience.
Google TV's first generation devices were all based on x86 architecture processors and were created and commercialized by Sony and Logitech. The second generation of devices are all based on ARM architecture processors and with additional partners including LG, Samsung, Vizio and Hisense. In 2013, more second generation Google TV-supported devices were announced by new partners, including Hisense, Netgear, TCL, and Asus, some of which including 3D video support.
Google TV was succeeded in June 2014 by Android TV, a newer platform which shares closer ties with the Android platform (in particular, Android 5.0) and has a revamped user experience integrating with Knowledge Graph, and providing casting support from mobile devices. While a "small subset" of Google TV devices will be upgraded to the Android TV platform, the majority will not. In June 2014, the Google TV SDK was no longer available, ending any future software development for existing devices and effectively deprecating the platform.
Google TV leveraged many of Google’s existing products. Google TV’s operating system, a customized version of Android, provided the underlying foundation, allowing developers to create applications that extended the system’s functionality. Google’s Chrome browser provided a gateway to the Internet, allowing consumers to browse web sites and watch television in tandem. Consumers could access HBO, CNBC, and content from other providers through the Chrome browser. Android and Apple smartphones and tablet computers could be used as remote controls for Google TV. Google TV products shipped with wireless remote controls with a full QWERTY keypad. An update in November 2011 allowed access to Google Play and enabled search to find content from live TV, Netflix, YouTube, HBO GO, Amazon, and more.
The Google TV platform was provided by Google to OEMs for incorporation into their consumer products. The first generation of consumer devices were produced by Logitech and Sony. The second generation of consumer devices were produced by Sony, LG (see LG L9 SoC), Vizio, Hisense, NetGear and Asus. The third generation of consumer devices was announced by LG at 2013 International CES, with the announcement of their TV models.
|2010 October 29||Nilay Patel||Engadget Blog||First Generation||Remarked, "Google TV feels like an incomplete jumble of good ideas only half-realized, an unoptimized box of possibility that suffers under the weight of its own ambition and seemingly rushed holiday deadline."|
|2010 November 13||Kevin Sintumuang||Wall Street Journal||First Generation||review that "The potential is as big as, well, the Internet, but right now Google TV is a bit of a tease."|
|2010 November 17||David Pogue||The New York Times||First Generation||Said "This much is clear: Google TV may be interesting to technophiles, but it's not for average people." Concentrating more on the product's usefulness for finding and watching television shows than on its capabilities as an Internet appliance, he also expressed concern about the inconsistencies throughout the user interface as well as the fragmentation of Google TV.|
|2011 July 28||Matt Burns||TechCrunch||First Generation||Commentators were saying "Google TV is sinking" and that it was "on its last legs" as launch partner Logitech slashed the price of its Revue (from $249 to $99) to clear unsold inventory.|
|2011 November 3||Matt Burns||Techcrunch||First Generation||Some of the same commentators praised Google TV 2.0 as having a "brilliant interface" but still lacking "substance." Said "The latest Google TV, referred to as Google TV 2.0 throughout the rest of this review, is a star performer. It runs like a champ and it’s clear that Google engineers paid close attention to criticism of version 1.0."|
|2011 November 22||Russell Holly||Geek.com||First Generation|
|2011 November 22||Brid-Aine Parnell||Theregister.co.uk||Second Generation|
|2012 January 9||Jung-ah Lee||WSJ||Second Generation||This article says that Samsung had plans to release Google TV based devices on the second half of 2012. Their target was high-end customers in the U.S. first.|
|2012 June 26||Ben Drawbaugh||Engadget Blog||Second Generation|
|2012 June 27||Marshal Rosenthal||Gadget Review||Second Generation||It says: "The advantage of the Google experience is that much of what is going on is happening online — as you’re accessing video, photos, looking at stuff that is not just locally based." The LG 55G2 product was rated in general as excellent.|
|2012 August 19||Antony Williams||blog.antonywilliams.com||Second Generation||"Vizio's $99 launch price is a big improvement .... Unfortunately the software, which runs atop the antiquated Android Honeycomb release, is no better than before."|
|2012 August 21||Dan Rayburn||streamingmedia.com||Second Generation||It says: "Overall, Vizio’s Co-Star device will please most consumers and Vizio’s made a really nice device, considering this is their first entry into the $99 streaming box market."|
Competitors and controversies
Cable providers as well as content providers have been slow to warm to Google TV. NBC, ABC, Fox, CBS and Hulu have blocked Google TV enabled devices from accessing their web content since Google TV's launch. As of November 22, 2010, Google TV devices are blocked from accessing any programs offered by Viacom’s subsidiaries. Of the cable and satellite providers, only Dish Network (formerly Echostar), had embraced Google TV and promoted it by offering customers a discount on the Logitech Revue.
In January 2014, Google filed a UDRP case against the owner of domain names androidtv.com and xbmcandroidtv.com. The domain names were owned Exo Level, Inc. and were registered with GoDaddy in November 2006. In March 2014, Google’s case was denied.
- 2010 March – Media outlets reported that the Google TV project was underway, although the partnering companies did not confirm their involvement in the venture until later.
- 2010 May 20 – The Google TV project was officially announced at the 2010 Google I/O conference on May 20. Google stated that the new platform would be incorporated directly into new high-definition television sets and Blu-ray Disc players by Sony, although set-top boxes would also be developed by Logitech. The company indicated that the new systems developed by Sony and Logitech would be powered by Intel Atom based CE4100 consumer electronics system-on-chip. It also stated that a "fully optimized" viewer experience would be available through the Dish Network, although the platform would operate through any provider.
- 2010 May – Sony announced that it would be releasing its Google-enabled Sony Internet TV product lineup in the fall of 2010, including standalone TV models and set-top units with integrated Blu-ray Disc drives.
- 2010 November 10 – Dish Network announced that its Google TV solution was available to customers. Dish Network's Google TV solution, which requires a DVR integration service, includes the Logitech Revue with Google TV, a small set-top box.
- 2010 December 15 – Google announces the first Google TV update, with some bug fixes and four major improvements: namely Netflix streaming catalog, Dual View, Remote Control App for Android Phones and Movies search results.
- 2011 May 10 – At Google I/O it is announced that Google TV devices will be updated to Android 3.1 Honeycomb, will have access to the Android Market, and have some application updates.
- 2011 June 18 – Google acquires SageTV, a home media software developer.
- 2011 August 26 – Google has announced Google TV would be officially released in Europe in January 2012.
- 2011 October 28 – Google TV starts the roll-out of Google TV 2.0, with the Android 3.1 operating system and access to the Market.
- 2012 January 8 – It is announced that the new generation of Google TV devices will run on a variety of ARM SoC designs. One of the key suppliers is Marvell with their Armada 1500 platform.
- 2012 January 10 – Sony Corporation plans to bring Google TV to Canada in Summer 2012. No exact released date has been announced. Sony marketing director, Stephane Labrousse has stated that Sony will start selling Google TV based products in Europe in September 2012.
- 2012 April 19 – Google updates the TV and Movies app to include social features
- 2012 June 25 – Sony plans to release Google TV in Europe in September 2012 with the network media player NSZ-GS7 and the Google TV-integrated Blu-ray player NSZ-GS9 where it will first be released in the UK.
- 2012 October 12 – Google video demo of Google TV version 3 is leaked. Version 3 features include an improved Primetime TV guide application, as well as a companion Android application. Voice based TV and web search for models that include a microphone. A Movies & TV Play Store application which will offer, for purchase, streaming video.
- 2013 January – Google TV version 3 begins to be rolled out to most Google TV devices.
- 2013 May 15 – Google announces that 2nd generation Google TV devices (using ARM CPUs) will be eligible to receive an update to Android 4.2.2 and the latest version of Android Chrome instead of Desktop Chrome.
- 2013 October 10 – Report suggests Google will rebrand Google TV to Android TV and that approximately one million Google TV devices are in use.
- 2013 October 11 – Google confirms Google TV version 4 will eventually receive native Chromecast like functionality.
- 2013 October 24 – LG televisions with Google TV begin to receive the Android 4.2.2 update.
- "Industry Leaders Announce Open Platform to Bring Web to TV". May 20, 2010. Retrieved December 4, 2010.
- "Here comes Google TV". October 4, 2010. Retrieved December 4, 2010.
- "Samsung Plans Blu-ray Disc Google TV Release". Googletv.blogspot.com. January 7, 2011. Retrieved January 13, 2012.
- Opam, Kwame (June 25, 2014). "Google officially unveils Android TV". The Verge. Vox Media. Retrieved June 27, 2014.
- "Google TV is finally dead. Long live Android TV". The Verge. Retrieved 6 January 2015.
- "Frequently Asked Questions – Google TV – Google Developers". Code.google.com. Retrieved January 13, 2012.
- "The Early Days of Google TV Apps". Xyologic.com. February 13, 2012. Retrieved November 18, 2012.
- "Sony outs 2nd-Gen Google TV boxes with streamlined remote". SlashGear. Retrieved April 17, 2012.
- Bishop, Bryan. "Vizio introduces Google TV-powered VAP430 media streamer". The Verge. Retrieved April 17, 2012.
- Sony Electronics, Inc. "NSX-24GT1 – Model Home". Sony eSupport. Retrieved August 18, 2012.
- Sony Electronics, Inc. "NSG-MR1 – Model Home". Sony eSupport. Retrieved December 18, 2010.
- Sony Electronics, Inc. "Sony Internet TV announce letter". Sony eSupport. Retrieved May 5, 2012.
- "Sony NSZ-GT1 Site". August 18, 2012. Retrieved August 18, 2012.
- "Sony eSupport – NSZ-GT1 – Model Home". Esupport.sony.com. Retrieved January 13, 2012.
- "Sony US - Sony US". Store.sony.com. March 6, 2012. Retrieved April 21, 2014.
- "Logitech Revue With Google TV Support". Logitech.com. Retrieved January 13, 2012.
- Murph, Darren (June 18, 2010). "Logitech Revue gets official: Google TV companion box coming this Fall". Engadget.com. Retrieved June 15, 2013.
- Lawler, Richard (October 6, 2010). "Logitech Revue with Google TV details: $299; free iOS, Android apps, accessories are extra". Engadget.com. Retrieved June 15, 2013.
- "Logitech's new CEO sees the failures of the Revue clearly in hindsight and doesn't plan a sequel". Engadget.com. November 11, 2011. Retrieved January 13, 2012.
- "Logitech Axes Google TV Efforts". Eweekeurope.co.uk. November 14, 2011. Archived from the original on November 17, 2011. Retrieved January 13, 2012.
- "GTVHacker". GTVHacker. January 5, 2011. Retrieved April 21, 2014.
- "Sony NSZ-GS7 Site". August 18, 2012. Retrieved August 18, 2012.
- "Sony NSZ-GS7 Support Site". August 18, 2012. Retrieved August 18, 2012.
- "SONY DELIVERS NEW GOOGLE TV™ DEVICES AT CES (NSZ-GS7 and NSZ-GP9)". January 9, 2012. Retrieved August 18, 2012.
- "New Sony Google TV Box Arrives July 22". January 9, 2012. Retrieved August 18, 2012.
- "LG SmartTV with GoogleTV Site". August 18, 2012. Retrieved August 18, 2012.
- "LG SmartTV with GoogleTV 47G2 Support". August 18, 2012. Retrieved August 18, 2012.
- "LG SmartTV with GoogleTV 55G2 Support". August 18, 2012. Retrieved August 18, 2012.
- "Vizio Co-Star Site". August 18, 2012. Retrieved August 18, 2012.
- "VIZIO CO-STAR SUPPORT". August 18, 2012. Retrieved August 18, 2012.
- "VIZIO LAUNCHES THE VIZIO CO-STAR™ WITH GOOGLE TV GIVING USERS THE POWER TO TURN ANY HDTV INTO THE ULTIMATE SMART TV". June 26, 2012. Retrieved August 18, 2012.
- "Vizio Co-Star orders arriving at doorsteps now". August 22, 2012. Retrieved September 3, 2012.
- "Hisense Pulse Web Site". February 8, 2013. Retrieved February 8, 2013.
- "Hisense Pulse Google TV box to arrive in November, cost just $99". August 27, 2012. Retrieved September 3, 2012.
- "Google, Hisense Partner for Sub-$100 Google TV Set-top Box". August 24, 2012. Retrieved September 3, 2012.
- "ASUS Announces Transformer AiO PC with Detachable Tablet and Qube with Google TV Media Streamer". January 7, 2013. Retrieved February 8, 2013.
- "Asus Qube renamed to Cube, now on pre-order at Newegg for $140". April 15, 2013. Retrieved April 15, 2013.
- "NeoTV Prime Webpage". February 8, 2013. Retrieved February 8, 2013.
- "NETGEAR LAUNCHES NEOTV PRIME WITH GOOGLE TV, BRINGING ENDLESS ENTERTAINMENT TO YOUR TV". January 7, 2013. Retrieved February 8, 2013.
- "TCL Multimedia Launches Google Super-Smart TV MoVo". January 9, 2013. Retrieved February 8, 2013.
- Patel, Nilay (October 29, 2010). "Google TV review". Engadget. Retrieved December 4, 2010.
- Sintumuang, Kevin (November 13, 2010). "Testing Google TV: How'd This LOLCat Get on My Flat-Screen". Wall Street Journal. Retrieved December 4, 2010.
- Pogue, David (November 17, 2010). "Google TV, Usability Not Included". New York Times. Retrieved December 4, 2010.
- "Logitech Loses Big On Google TV, Revue Price Cut From $250 To $99". TechCrunch.com. July 28, 2011. Retrieved July 28, 2011.
- "Google TV 2.0 Review: A Brillant [sic] Interface, But Still Lacking Substance". TechCrunch.com. November 3, 2011. Retrieved February 28, 2012.
- "Review: Google TV 3.1". geek.com. November 22, 2011. Retrieved August 18, 2012.
- "Samsung jumps into bed with Google TV". theregsiter.co.uk. November 22, 2011. Retrieved August 22, 2012.
- "Review: Samsung To Sell Google TV". wsj.com. January 9, 2012. Retrieved August 18, 2012.
- "Sony NSZ-GS7 Google TV review". engadget.com. June 26, 2012. Retrieved August 18, 2012.
- "LG 55G2 55-inch 3D LED TV Review". gadgetreview.com. June 27, 2012. Retrieved August 22, 2012.
- "Vizio Co-Star Google TV review". blog.antonywilliams.com. August 19, 2012. Retrieved August 19, 2012.
- "Vizio Co-Star Review: Hands-On With Vizio's New $99 Streaming Box". streamingmedia.com. August 21, 2012. Retrieved August 22, 2012.
- "Fox.com now blocking Google TV devices". GTVHub. Retrieved July 29, 2012.
- "Big Networks Block Web Shows From Google TV". New York Times. October 21, 2010. Retrieved December 4, 2010.
- "Comedy Central, MTV now blocking Google TV". CNET.com. November 22, 2010. Retrieved December 4, 2010.
- "Dish Network Google TV Overview". 2010. Retrieved December 4, 2010.
- Berkens, Michael. "UDRP Panel Punts Google’s UDRP on Androidtv.com." The Domains. March 27, 2014
- “Claim Number: FA1402001542794.” National Arbitration Forum decision via UDRP Search
- "Logitech Revue Update". Archived from the original on April 20, 2012. Retrieved May 5, 2012.
- "Sony Internet TV NSZGT1 OGM V3.2_2012022201 Update". Retrieved May 5, 2012.
- "Sony Internet TV NSZGT1 Update Imrpovements". Retrieved May 5, 2012.
- "Sony Internet TV NSX-24GT1, NSX-32GT1, NSX-40GT1 and NSX-46GT1 Update Improvements". Retrieved May 5, 2012.
- Sony Electronics, Inc. "Sony eSupport - NSZ-GS7 - Support". Esupport.sony.com. Retrieved April 21, 2014.
- Bilton, Nick (March 17, 2010). "Google and Partners Seek TV Foothold". The New York Times. Retrieved May 21, 2010.
- "Google TV on the cards in three-way project". The Spy Report. Media Spy. March 20, 2010. Retrieved May 21, 2010.
- Boulton, Clint (March 18, 2010). "Google TV Coming to Make Your TV a Larger Computer". eWeek.com. Retrieved May 21, 2010.
- Patel, Nilay (May 20, 2010). "Google TV turns on at I/O: runs Android and Flash, partnered with Sony, Logitech, and Intel". Retrieved May 21, 2010.
- Kastelein, Richard (May 21, 2010). "Google TV – The Good, the Bad and the Ugly at #io2010 with the Android, Flash and Chrome Show". Retrieved May 21, 2010.
- "What we know so far about Google TV". May 24, 2010. Retrieved May 29, 2010.
- "Sony to Introduce 'SONY INTERNET TV' – World's First TV Incorporating 'Google TV' Platform, Delivering Unprecedented TV-Internet Integration". May 20, 2010. Retrieved May 21, 2010.
- "Sony introduces the world's first HDTV incorporating the Google TV platform". May 20, 2010. Archived from the original on July 10, 2011. Retrieved May 21, 2010.
- "Dish Network Google TV Solution Now Available to Dish Subscribers". theamericandishtv.com. Retrieved November 11, 2010.
- "Google pushes out first Google TV software update with four major improvements". Retrieved December 15, 2010.
- "Google TV to launch in Europe next year". Reuters. August 26, 2011. Retrieved April 9, 2012.
- "The Official Google TV Blog: An Update on Google TV". Googletv.blogspot.com. October 28, 2011. Retrieved January 13, 2012.
- "Google TV 2.0 gains Honeycomb, Android Market". Archived from the original on September 5, 2012.
- Marvell's Armada 1500 reference design for Google TV hands-on
- "A video 'Google TV for Canada' from Yahoo". Retrieved April 9, 2012.
- "Google TV is coming to Europe this September". April 2, 2012. Retrieved April 3, 2012.
- Funk, Greg. "Making Google TV more personal with TV & Movies". Google. Retrieved April 19, 2012.
- Robert Briel (June 25, 2012). "Sony brings Google TV to Europe". Bradband TV News. Retrieved June 25, 2012.
- "Google TV V3 from Google – Demo". YouTube. Retrieved June 15, 2013.
- "Google TV will receive Android 4.2.2 update as well as latest version of Chrome". May 15, 2012. Retrieved May 15, 2012.
- "Google to sunset Google TV brand as its smart TV platform merges with Android — Tech News and Analysis". Gigaom.com. 2013-10-10. Retrieved 2014-04-21.
- Lawler, Richard. "Google TV v4 close to release, hacked 'Android TV' ROM is running in the wild". Engadget.com. Retrieved April 21, 2014.
- "Various LG Google TV Models Get Updated To Android 4.2.2, Finally Kiss Honeycomb Goodbye". Androidpolice.com. October 24, 2013. Retrieved April 21, 2014.
|Wikimedia Commons has media related to Google TV.|