Frisbee (TV channel)

Launched 12 June 2010[1]
Owned by Switchover Media (2010-2013)
Discovery Italia (2013-present)
Picture format 576i (SDTV)
Audience share 1.8% among kids 4-14 (February 2011, [2])
Slogan Fantasia senza limiti
(Unlimited Imagination)
Country Italy
Language Italian
Broadcast area Italy
Headquarters Rome
Sister channel(s) K2
Digital Channel 44
Sky Italia Channel 627

Frisbee is an Italian TV channel marketed towards boys and owned by Discovery Communications. Its branding is "Channel of Heroes".[1] Its registered office is in Rome.

Frisbee was launched by Switchover Media in 12 June 2010.[1]

Most of the channel's programming were acquired from Disney’s library such that for the first few years, the channel would not need to acquire any new programming. Frisbee's top drawing programs for the first few months were Transformers, Spider-Man, Mega Man and Sonic.[1]



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