Type of site
|Web feed management|
|Owner||Google (bought on June 3, 2007)|
FeedBurner is a web feed management provider launched in 2004. FeedBurner was founded by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. Costolo is a University of Michigan graduate, and was CEO of Twitter from 2010 to 2015. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers.
Services provided to publishers include traffic analysis and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format, authors now choose to include advertising in two-thirds of FeedBurner's feeds. Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.
Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds. FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds.
On June 3, 2007, FeedBurner was acquired by Google Inc., for a rumored price of $100 million. One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users.
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- "FreeBurner for Everyone". FeedBurner. Archived from the original on February 16, 2009. Retrieved 2007-10-27.
Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.
- "Spring cleaning for some of our APIs". Google Code. Retrieved 2011-05-27.
These APIs are now deprecated but have no scheduled shutdown date: Code Search API, Diacritize API, Feedburner APIs, Finance API, Power Meter API, Sidewiki API, Wave API.
- "FeedBurner API (Deprecated)". Google Code. Archived from the original on May 5, 2012. Retrieved 2012-09-11.
Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012.
- "Continues: Google Kills AdSense For Feeds". TechCrunch. September 28, 2012. Retrieved September 29, 2012.