Escape (TV network)
|Type||Digital broadcast television network|
Nationwide via OTA digital television|
(covering 86% of the U.S.)
April 3, 2014 |
by Jonathan Katz
Katz Broadcasting, LLC|
(E. W. Scripps Company)
|Parent||Escape Media, LLC|
|August 18, 2014|
|Affiliates||List of Escape affiliates|
Escape is an American digital multicast television network owned by Katz Broadcasting. The network, which is targeted at women between the ages of 25 and 54 years old, focuses primarily on mystery and crime programming.
The network is available in several media markets via the digital subchannels of broadcast television stations and on the digital tiers of select cable providers through a local affiliate of the network. Although the network mainly competes with digital multicast networks such as This TV, Movies!, and getTV, the network's gender-targeted format is similar to that of cable channels such as Lifetime and Oxygen.
Katz Broadcasting announced the formation of Escape and sister network Grit on April 3, 2014, with a formal launch scheduled for that summer. When the network was first announced, Katz Broadcasting entered into an affiliation agreement with Univision Communications, which planned to launch Grit in 22 markets served by a station owned by the group or operated through local marketing agreements with Entravision Communications – giving Grit affiliates in 17 of the 20 largest U.S. television markets (including markets such as New York City, Los Angeles, Chicago, and Dallas-Fort Worth). The network immediately sought carriage on the digital subchannels of television stations owned by other broadcasting companies.
On August 11, 2014, Katz announced that the two networks would launch simultaneously on August 18. Escape launched at 12:00 p.m. Eastern Time on that date, with the 1981 film Body Heat as the network's inaugural broadcast.
On August 1, 2017, in an expansion of the company's existing interest, the E.W. Scripps Company announced it would purchase a 95% majority stake in Katz Broadcasting's assets (Escape, Grit, and Laff as well as the managerial rights for Bounce TV parent Bounce Media, LLC) for $292 million. Although Scripps assumed ownership of the group upon the purchase's completion on October 2, Katz will remain headquartered in Marietta, Georgia as an autonomous division of its new corporate parent.
Escape mainly features a mix of theatrically released feature films focusing on the crime drama and mystery genres, as well as off-network reality-based crime re-enactment series. Katz Broadcasting president and CEO Jonathan Katz based the demographic-targeted concept of Escape and Grit after Bounce TV, a network Katz co-founded with Martin Luther King III and Andrew Young in 2011 that is targeted at African American audiences; Katz stated Escape and Grit are "the country's first ever male-centric and female-centric broadcast networks," featuring different programming from other classic television multicast networks that Katz referred to as "generic brands with generic names, created by studios to serve the studios."
Escape carries a broad roster of crime drama and mystery movie releases from the 1940s to the 2000s (including theatrical feature films, made-for-TV movies, and documentaries) on weekday and weekend early mornings, Saturday early afternoons and for most of the day (outside of prime time) on Sundays. The network's film lineup relies primarily on an extensive library of titles through multi-year program licensing agreements with several major film studios, including Warner Bros. Pictures (distributed through Warner Bros. Television Distribution), Universal Pictures (through NBCUniversal Television Distribution), Paramount Pictures (through Trifecta Entertainment & Media), and Sony Pictures Entertainment.
The majority of Escape's schedule consists of off-network reality-based crime re-enactment series. Shortly before the network's launch, on August 1, 2014, Escape acquired the syndication rights to three true crime series – Forensic Files, Snapped, and the Dennis Farina run of Unsolved Mysteries – through respective deals with Trifecta Entertainment & Media, NBCUniversal Television Distribution, and Cosgrove/Meurer Productions for its initial schedule.
In May 2016, Escape acquired the syndication rights to American Greed and Corrupt Crimes, under agreements with NBCUniversal Television Distribution and Bellum Entertainment. In conjunction, Katz announced Escape's entry into original programming by entering into a production agreement with Bellum to develop five true crime shows for first-run broadcast on the network; these programs included Lady Killers (about women killing someone close to them), Murderous Affairs (centering on "lethal love affairs"), It Takes a Killer (which profiles infamous murders), Deep Undercover (a series hosted by Joe Pistone, that profiles real-life undercover missions), and They Kill for It (which deals with passion-motivated and fully planned killings).
On December 6, 2017, Katz signed a multi-year licensing agreement with Warner Bros. Domestic Television Distribution to acquire the syndication rights to Without a Trace. The 2002–09 CBS crime drama – the first scripted program acquisition for Escape – joined the network on January 1, 2018 with a twelve-episode marathon, before being added to its regular schedule the following night (January 2).
As of January 1, 2018, Escape has current or pending affiliation agreements with 165 television stations in 65 media markets (including 24 of the top 30), covering 86% of all households in the United States (or 268,780,687 Americans with at least one television set). Originally, Katz sold Escape and sister network Grit to prospective affiliate stations under an advertising split structure; by October 2015, the company had shifted to having affiliates pay carriage fees to provide Escape and Grit programming, in exchange for a share of the network's ad inventory; the company also initially utilized direct response advertising as a metric for viewership for Escape. In September 2015, Katz enrolled Escape and sister network Grit to begin having their viewership measured under the Nielsen national ratings, in addition to switching to the Nielsen rating C-3 ratings metric for advertising.
When the network was first announced, Katz Broadcasting entered into an affiliation agreement with Univision Communications, which planned to launch Escape in 22 markets served by a station owned by the group or operated through local marketing agreements with Entravision Communications – giving Escape affiliates in 17 of the 20 largest U.S. television markets (including markets such as New York City, Los Angeles, Chicago, and Dallas-Fort Worth). The network immediately sought carriage on the digital subchannels of television stations owned by other broadcasting companies; on June 17, 2014, Katz signed group deals to carry Escape on stations owned and/or operated by Raycom Media in six markets. On July 17, 2014, Katz announced affiliation deals with the Cox Media Group to carry Escape on WAXN-TV in Charlotte, North Carolina and KMYT-TV in Tulsa, Oklahoma. It also reached a deal with PMCM TV, LLC to carry Escape and Grit on KJWP in the Philadelphia market, and with Citadel Communications to carry the network on its stations in Providence (WLNE-TV) and Lincoln (KLKN). Katz also expanded its affiliation agreement with Univision Communications to add Univision-owned stations in Washington, D.C., San Francisco, and Phoenix to the group's originally announced Escape charter affiliates. At the network's introduction in August 2014, Escape had affiliation agreements with television stations in 33 media markets (including stations in 23 of the 50 largest Nielsen markets), with an approximate estimated reach of 50% of all television-equipped households in the United States.
On May 18, 2015, the E. W. Scripps Company signed a multi-year agreement with Katz Broadcasting to expand distribution of Escape and sister networks Grit and Laff, which extended Escape's availability to 70 million homes (covering 60% of the U.S.), adding the network to Scripps-owned stations in markets such as Detroit (WMYD); Indianapolis (WRTV); Kansas City (KMCI-TV), Cincinnati (WCPO-TV), and Milwaukee (WTMJ-TV). On November 16, 2015, Katz announced new affiliation deals with Media General and Tribune Media adding the network to eight more markets, including Seattle (KCPQ), Grand Rapids (WXSP-CD), Albuquerque (KASY-TV), St. Louis (KTVI), and New Orleans (WGNO). Additional agreements were reached on June 15, 2016, that brought Escape to stations owned and/or operated by Nexstar Broadcasting Group (as well as subsidiaries Mission Broadcasting and White Knight Broadcasting) and for Cordillera Communications's KVOA/Tucson. By January 2017, Escape had affiliates covering over 76% of all U.S. households with at least one television set.
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