Discovery Life

Discovery Life
Launched February 1, 2011 (2011-02-01)
Owned by Discovery, Inc.
Picture format
Headquarters Silver Spring, Maryland
Formerly called
  • Discovery Fit & Health
  • (2011–2015)
Replaced
Sister channel(s)
Website www.discoverylife.com
Availability
Satellite
DirecTV Channel 261 (SD)
Cable
Verizon FiOS Channel 624 (HD)
Channel 161 (SD)
IPTV
AT&T U-verse Channel 466
Frontier Vantage Channel 466 (Northeast), 468 (Durham)

Discovery Life, formerly Discovery Fit & Health, is an American digital cable and satellite ADC television network that is owned by Discovery, Inc. The channel's programming focus is dedicated to various life events of a medical or mental nature. Launched on February 1, 2011, it is the result of the merger of Discovery Health Channel and FitTV and features programs formerly found on both channels.

As of February 2015, approximately 46,696,000 American households (40.1% of households with television) receive Discovery Life.[1]

History

On January 17, 2011, Discovery Communications announced that FitTV would be re-launched as Discovery Fit & Health on February 1, 2011. Its formation was the result of Discovery Health's replacement with Oprah Winfrey Network at the beginning of the year; the company noted that Discovery Health's programming still had loyal viewership, even as the network was being wound down in favor of OWN. Discovery took lessons learned from the unsuccessful rebranding of Discovery Home as Planet Green in 2008 where the former schedule was dropped en masse with negative viewer reaction (the network continues to struggle to the present day as Destination America) into mind with the OWN/Fit & Health conversions.

Initially, the channel's programming was similar to what was being carried by Discovery Health, but with a fitness-oriented block in the morning featuring FitTV programs.[2][3] Gradually, the fitness-oriented programs carried over from FitTV were phased out in favor of more docudrama-style programming.

As Discovery Life

On January 15, 2015, the channel was re-branded as Discovery Life. The rebranding was meant to reflect a broadening of the network's concept targeting women aged 25–54, focusing upon life events and "the drama inherent in our everyday lives" as opposed to "health".[4][5][6]

Programming

The channel currently airs a mix of original programming alongside existing series and one-off specials from the Discovery/TLC catalogue. Programs span the topics of medical emergencies (Untold Stories of the ER, Mystery Diagnosis), addiction and mental illness (Cracking Addiction, Hoarding: Buried Alive), pregnancy and childbirth (A Baby Story, Outrageous Births: Tales from the Crib), and sex (Sex-a-thon, Sex Sent Me to the ER).

References

  1. Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Retrieved March 14, 2015.
  2. "Discovery Health Lives On, Combining With FitTV". Multichannel. Retrieved 2018-03-10.
  3. "Discovery To Launch New Health, Fitness Channel". TVNewsCheck. January 17, 2011. Retrieved April 26, 2015.
  4. Steinberg, Brian (2014-07-08). "Discovery to Switch Fit and Health Channel to Discovery Life in January". Retrieved 2016-08-27.
  5. "Discovery's Fit & Health to Rebrand as Discovery Life". Adweek. Retrieved 2018-03-10.
  6. Lieberman, David (2014-07-08). "Discovery Will Rebrand Fit & Health Channel As Discovery Life". Retrieved 2016-08-27.
  7. "TV Schedule". 2014-11-19. Retrieved 2016-08-27.
  8. "Discovery Life (Shows) | Discovery Life GO". Discovery Life GO. Retrieved 2016-08-27.
  9. "DISCOVERY LIFE CHANNEL 2015-16 UPFRONT : Programs : Discovery Life : Discovery Press Web". press.discovery.com. Retrieved 2016-08-27.
  10. http://www.baltimoresun.com/entertainment/tv/z-on-tv-blog/bal-discovery-life-channel-goes-inside-shock-trauma-20151230-story.html
  11. http://www.ew.com/article/2014/11/03/discovery-life-channel-those-girls
  12. "Discovery Fit & Health Programming". Discovery Channel Website. Retrieved April 26, 2015.
  13. "TV Shows". Discovery Life Website. Retrieved September 18, 2015.
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