Colors Gujarati

Colors Gujarati
કલર્સ ગુજરાતી
Launched 20 April 2015
Owned by Viacom 18&TV18
Picture format 576i SDTV
Slogan Dil Thi Gujarati
દિલ થી ગુજરાતી
Country India
Language Gujarati
Headquarters Ahmedabad, Gujarat, India,
Sister channel(s)
Website Official website

Colors Gujarati (Gujarati: Colors ગુજરાતી), formerly known as ETV Gujarati, is an Indian television channel that primarily broadcasts Gujarati entertainment shows.


Based in Ahmedabad, it was started by Prism TV pvt. ltd. and promoted by Hyderabad-based Ramoji Rao. It is now part of Viacom 18[1] and TV18[2] which are owned by Network 18.[3] ETV Gujarati was re-branded under the Colors franchise on 20 April 2015.[4]

Colors Gujarati initiated the BIG Gujarati Entertainment Awards for excellence in the world of Gujarati entertainment and also telecasts Gujarati films.



  • Dikri Vahalno Dariyo
  • Laxmi Sadaiv Mangalam
  • Mahek
  • Savaaj



  1. Reporter, B. S. (2015-08-01). "Viacom buys 50% in Prism for Rs 940 cr". Business Standard India. Retrieved 2017-10-17.
  2. "TV 18 completes ETV channel acquisition". Indian Television Dot Com. 2014-01-23. Retrieved 2017-10-17.
  3. "NETWORK 18". Retrieved 2017-10-17.
  4. Jambhekar, Shruti (17 April 2015). "ETV Gujarati will be now Colors Gujarati from April 20". The Times of India. Retrieved 7 June 2015.
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