17 June 1927 ,|
26 October 2013 ,|
(as Air Serbia)
|Hubs||Belgrade Nikola Tesla Airport|
|Frequent-flyer program||Etihad Guest|
|Alliance||Etihad Airways Partners|
|Company slogan||Nova krila Evrope (The New Wings of Europe)|
|Parent company||Government of Serbia (51%)|
|Employees||2,450 in Air Serbia Group (2015)|
Air Serbia (stylized as AirSERBIA; Serbian: Ер Србија / Er Srbija) is the flag carrier of Serbia. The company's head office is in Belgrade, Serbia, and its main hub is Belgrade Nikola Tesla Airport. In 2016, it was the fourth-largest legacy carrier in Central and Eastern Europe. The airline was formerly known as Jat Airways until it was renamed and commenced operations under its new name in 2013.
Air Serbia draws its heritage, including the airline code JU, from flag carriers of former Yugoslavia: Aeroput was established in Belgrade in 1927, and was replaced by Jugoslovenski Aerotransport (JAT) in 1948 as the national airline of SFR Yugoslavia. After the breakup of Yugoslavia in 1990s, JAT became a flag carrier of Serbia and Montenegro (FR Yugoslavia). On 29 February 1992 JAT turned into a public company and was renamed as Jat Airways in 2003. However, the aging fleet and lack of investments caused the company to record financial losses year after year, and several Serbian governments were looking for a strategic partner for the company.
On 1 August 2013, Jat Airways and Etihad Airways entered into an agreement of strategic partnership. Under the agreement, Etihad acquired a 49% stake in Jat Airways and management rights for a period of five years. The Republic of Serbia would retain the remaining 51% and hold five of nine monitoring committee seats in the company. Jat Airways was reorganized and renamed Air Serbia in October 2013 and launched its inaugural flight under its new name on 26 October 2013, from Belgrade to Abu Dhabi.
On 23 June 2016, Air Serbia began operating non-stop flights between Belgrade and New York using an Airbus A330-200 leased from another Etihad partner, Jet Airways. The transatlantic service became the first non-stop flight operated by any former Yugoslav carrier into the United States since 1992, when all JAT's long-haul flights were discontinued.
Air Serbia is jointly owned by the Government of Serbia, which holds a 51 per cent stake, and Etihad Airways, which has a 49 per cent share. It is governed by an Executive Board led by the CEO, Duncan Naysmith, a Supervisory Board chaired by Siniša Mali, and a Shareholders Assembly chaired by Luka Tomić.
The key trends, since the relaunch as Air Serbia, are shown below (as at year ending 31 December):
|Total revenue (€m)||262||305||320|
|Number of passengers (m)||2.3||2.55||2.62|
|Passenger load factor (%)||67||71||72|
|Cargo carried (000s tonnes)||2.7||3.8||4.9|
|Number of aircraft (at year end)||19||20||21|
In May 2014 Air Serbia launched a new charter brand called Aviolet (Serbian Cyrillic: Авиолет),which uses Air Serbia's rebranded Boeing 737-300 fleet under Air Serbia's IATA airline code (JU). The majority of Aviolet flights are operated during the peak of the summer season, in the period between June 15 and September 15. The first-ever Aviolet-branded flight took off from Belgrade to Antalya on 4 May 2014.
Air Serbia Ground Services
Renamed from SU-Port and shortened as ASGS, Air Serbia Ground Services was the first officially certified supplier of ground handling services in the Republic of Serbia, which has obtained a ground handling certificate issued by the Civil Aviation Directorate. ASGS has been certified to provide ground handling operations which include handling of passengers, baggage, aircraft, cargo and mail. Since its founding in 2002 and up to the present day, Air Serbia Ground Services has annually provided ground handling services to more than 1 million passengers, on 8500 flights, on behalf of its parent and other airlines.
Air Serbia Catering
Air Serbia Catering (ASC) is a wholly owned subsidiary of Air Serbia. Located in the industrial zone of Nikola Tesla Airport, the company prepares inflight meals for Air Serbia, as well as other carriers operating to Belgrade. Founded in 1967 as part of JAT, ASC started operating as an independent company in 2005, and in early 2014 it became part of Air Serbia.
Air Serbia has codeshare agreements with the following airlines:
Etihad Airways Partners
Air Serbia has been a member of airline alliance Etihad Airways Partners since its founding in 2014. Besides Air Serbia, it includes Etihad Airways (which has minority shareholdings in all partner airlines), Alitalia, Jet Airways, Virgin Australia and Air Seychelles. Through the alliance, Air Serbia passengers have access to a combined network of over 400 destinations across six continents.
|Airbus A320neo||—||10||TBA||to be delivered between 2018 and 2020|
|Boeing 737-300||4||—||--||144||144||Operated as part of the charter brand Aviolet |
To be retired by the end of 2018
Air Serbia's livery, introduced in October 2013, was created by designer Tamara Maksimović. Featuring Serbia's national colours – red, blue and white – the design, with its graphical elements and details, is based around Serbian art in the Middle Ages. The carrier's logo, featured on the tail, is a stylized double-headed eagle inspired by the Serbian coat-of-arms. Each aircraft also features the airline's name and logo on its belly.
In 2013, the airline launched "Living Legends" initiative that pays tribute to Serbians who have excelled in their chosen profession and achieved international recognition by naming after those individuals its aircraft. It has so far seen aircraft named after tennis superstar Novak Djoković, basketball player Vlade Divac, footballer Dejan Stanković, actor Miki Manojlović, and musician Goran Bregović.
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In early 2014, (Air Serbia Catering) became a subsidiary company of the airline company Air Serbia and part of Etihad Airways Partner Group.
- "aviolet.rs - Info". www.aviolet.rs. Retrieved 1 May 2018.
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During 2015, Air Serbia employed an additional 400 staff members, growing the combined workforce of the Air Serbia Group, including its subsidiaries, Air Serbia Catering and Air Serbia Ground Services, to 2,450 people.
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- Air Serbia’s charter brand takes off
- Aviolet official website, retrieved 8-12-2014
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