AdVantage News

AdVantage News
Owner(s) John Simmons
Founder(s) Sharon McRoy, Jim Siebold
Publisher Eric McRoy
Editor-in-chief Fred Pollard
Sports editor Bill Roseberry
Launched 1986 (Today's AdVantage) 2013 (AdVantage News)
Headquarters Alton, Illinois
Country United States
Circulation 77,700 (as of 2016)
Free online archives yes

AdVantage News is a daily (online) and weekly (print) hyper-local American newspaper, published in Alton, Illinois, and serving the Metro East region of Illinois. Established as a pennysaver in 1986, the publication transitioned into a newspaper in February 2014.

In 1986, Jim Seibold and Sharon McRoy formed Today's AdVantage,[1] a pennysaver that was mailed to 42,000 households in the Riverbend area.

In 2013, Alton-based lawyer and owner of Alton Steel John Simmons purchased Today's AdVantage[2][3] from Seibold and McRoy with the intention of turning it into a newspaper.

On Feb. 1, 2014, Today's AdVantage became AdVantage News.


  1. Newspapers, Cliff Whitt Nationwide. "ALTON, ILLINOIS Today's Advantage Weekly Newspaper". Nationwide Newspapers Advertising. Retrieved 2016-07-28.
  2. report, Staff. "Alton lawyer buys Today's Advantage". Retrieved 2016-06-30.
  3. "Simmons Buys Advantage | WBGZ Radio". Retrieved 2016-07-28.
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