ADS (TV station)

Adelaide, South Australia
Branding Ten
Slogan Turn On 10
Channels Digital: 11 (VHF)
Virtual: 10
Affiliations Ten (O&O)
Owner Ten Network Holdings Ltd
(Network TEN (Adelaide) Pty Ltd)
First air date 24 October 1959
Call letters' meaning The ADvertiser South Australia
Former channel number(s) Analog: 7 (1959-1987)
Analog: 10 (1987-2013)
Former affiliations Seven (1959-1987)
Transmitter power 200 kW (analog)
50 kW (digital)
Height 487 m (analog)
485 m (digital)[1]
Transmitter coordinates 34°58′52″S 138°42′29″E / 34.98111°S 138.70806°E / -34.98111; 138.70806

ADS is an Australian television station based in Adelaide, South Australia. It is owned and operated by Network Ten.


ADS-10 began as ADS-7 on 24 October 1959. In the late 1980s the ADS-7 was bought by Kerry Stokes, who also owned CTC-7 in Canberra. In 1987, Stokes planned to buy the Seven Network from John Fairfax which would have seen ADS-7 Adelaide and CTC-7 Canberra align with ATN-7 Sydney and HSV-7 Melbourne. Stokes offered $100 million more than rival Christopher Skase for Seven, but was ultimately unsuccessful. Unable to build a metropolitan Seven television network, on 7 August 1987, Stokes sold ADS, CTC and his licence for NEW Perth to Northern Star Holdings, owners of Network Ten.

On 27 December 1987, ADS-7 and SAS-10 (owned by Seven Network affiliate TVW-7 Perth starting in the 1970s) switched affiliations, ADS moving to channel 10, SAS moving to channel 7. In July 2007 ADS-10 moved from its original location on Strangways Terrace, North Adelaide to a new studio on the corner of Wakefield and Hutt streets in the city.

Program production

Opening Night Variety Show was hosted by Sydney TV identity Bobby Limb, his wife Dawn Lake and comedian Buster Fiddes. Produced by Fred Maxiam and directed by Geoff Grant, the show introduced the station's lineup of hosts for News, Children's and Daytime shows: Marie Tomasetti, Ian Cochius, Blair Schwartz, Angela Stacey, Bob Moore, Peter Cellier, Ian Boyce and Mary McMahon.

The early schedule included a talent show Stairway to the Stars, hosted by Marie Tomasetti, was the first show to recognize new talent - giving them an opportunity to perform. It was very basic, black & white, live action. A weekly variety Monday night spectacular The Light Show which could afford interstate talent such as the schoolboy group, the Bee Gees. Like all good TV variety shows of the day, a full studio orchestra and dancers backed Kamahl, Little Pattie, Michael Cole, and a long list of overseas artists including Tommy Steele who toured Australia.

Equipped with a new 3 camera Outside Broadcast van, imported from the German manufacturer Fernseh, the station covered live such events as the John Martin's Christmas Pageant, Glenelg Beach Concerts, special events such as the arrival of the Mickey Mouse Club talent team, the Beatles visit to Adelaide, as well as all the major sports events. The station was owned by the Advertiser Newspapers and the local office of the Phillips electronics group delivered top technical fit out at the North Adelaide station and the Mt. Lofty transmitter. Many of the original staff came from 5AD and the Adelaide theatre scene. Production experience was imported from GTV9, 3DB and ABV2 in Melbourne.

Under the leadership of General Manager Keith McDonald and Program Manager Neville Thomson, the station built a national reputation for production values with strong Art Direction under Trevor Ling and Brian Thompson. Studio directors, John Adey, Lynton Taylor, Graeme Blair, Ted Craig and Steve Bowman, Tony Roberts and Ian Ridley turned out hours of live content each week including Sports panels, daytime game shows, cooking and lifestyle segment, religious program, and a "Funfair" hosted by Angela Stacy, Rick Patterson with Chris and Terry, lit up Adelaide afternoons. Chief engineer, Norm Sawyer, Financial director, Brian Sallis and head of staging John Blain, technical director John Harvey, film manager Bronte Hall, Telecine Manager Trevor Tipplow, Musical Director John Drake and News Editor Don Riddell. were supported by a technical team many drawn from local radio and theatre who learnt television on the job. Cora Dove handled the make-up department. The station was self-contained with film processing, technical maintenance, set construction and even a gardener.

Highlight for the station were visits from national shows to record South Australian episodes. Coles Quiz, The Mobil Limb Show, Bandstand all visited Adelaide. The station's national export program was Playroom produced by Heather Gell a pioneer in pre-school radio and television in Australia. The News division led by Don Riddell produced early documentaries on the building of the Berlin Wall, Kenya and the formation of the Malaysian states. Film of interstate and overseas events such as the Assassination of JFK, the Moon landing all arrived by air and were rushed to North Adelaide for transmission. The news camera van could be spotted all over the state as cameramen Wally Herzfeld and Brian Taylor filmed everything from road accidents, political interviews, the arrival of VIPs at the airport, local sport and the everyday events that made news. Donald Campbells land speed record attempts on Lake Eyre, ship wrecks on the Coorong, the disappearance of the Beaumont children where syndicated globally.

In Studio & OB situation Mal Boxer & Brian Thomas were the audio directors who assisted either in News Assignments – Studio mix – or out in the field with audio equipment to complete the final product to air.

Popular television shows made during the ADS-7 era include children's shows Cartoon Connection, SPECCO (SPace ECho COmpany) (with Pam Tamblyn & Steve Curtis), KO (Kids Only), and later, as ADS-10, the national pre-school program Mulligrubs. Music programming from ADS included Music Express (1975–1986), hosted by Steve Curtis then Greg Clark and Nightshift hosted by David Day. Popular variety shows included On The Sunnyside, The Penthouse Club and the weekday morning show, Lionel William's Woman's World.

The local current affairs show State Affair, hosted by Guy Blackmore, aired weeknights at 6:30 following Seven National News and featured stories about South Australia and its people. From 1967 to 1986, the Easter Appeal telethon was held each year to raise money for the Adelaide Children's Hospital. ADS 7 also broadcast the South Australian National Football League (SANFL) Australian rules football matches for many years with a commentary team composed of Bruce McAvaney, and former SANFL players Peter Marker, Robert Oatey and Ian Day.

The Strangways Terrace site contained two studios. Studio 1 was the largest and home to productions such as the Channel Seven Easter Appeal, Wheel of Fortune, It's Academic, SPECCO and KO while Studio 2 was host to smaller-scale entertainment programmes such as The Super Fun Show[hosted by Steve Curtis and Pam Tamblyn] Music Express and news & current affairs, including Seven National News and State Affair. Permanent studio seating was provided in Studio One, with portable seating provided in Studio Two for The Super Fun Show- audio operators Mal Boxer and Brian Thomas were two of the longest service operators in the proud history ADS Adelaide television. On Camera Host Steve Curtis also worked extensively behind the scenes as a control room director for some years.

The popular television game show Wheel of Fortune originally commenced recording in studio 1 at ADS-10 in July 1981 with Ernie Sigley (later John Burgess from 1984), Adriana Xenides and Steve Curtis (later John Deeks from 1984) then after the changeover to SAS-7 in December 1987 moved to their studios where it remained until July 1996 when the show moved to ATN-7 Sydney.


Current in-house productions

Previous in-house productions

News and current affairs

ADS-10 produces a 60-minute local news programme on weeknights from its Hutt Street studios alongside national news output from Network Ten's Sydney studios in Pyrmont. The Adelaide edition of Ten Eyewitness News is presented by Rebecca Morse, with sports presenter Nick Butler and weather presenter Kate Freebairn.


Former presenters

See also


  1. HAAT estimated from using EHAAT.
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