By putting the noun first and the modifier second, as in
Studio Zen
or
Team USA
the normal word order is reversed. Thus, the whole phrase catches more attention than the regular word order of modifier, then noun, as in
Zen Studio
or
"USA Team"
Any time you deviate from normal word order, you are trying to call attention to something or stress something or sound a bit groovy.
In his poem "i thank You God for most this amazing” by e.e. cummings, the poet uses the exceptional deviation from standard word order by putting the modifier most in front of this in the first clause:
i thank You God for most this amazing
day:for the leaping greenly spirits of trees
and a blue true dream of sky; and for everything
which is natural which is infinite which is yes
The normal word order would be "this most amazing day," but e.e. cummings, who was a magician with words, does something in his poem that can't really be done in prose. But it is another example of the use of non-normal word order in order to say something more powerfully than normal word order does.
While Team USA and Studio Zen may not be as magical as what e.e. cummings has written, they are still more interesting than USA Team and Zen Studio.
1The folks who pay marketing firms large sums of money to pick names like to think they give different impressions. – StoneyB on hiatus – 2015-12-06T21:46:57.893
This is a marketing tactic, taking advantage of the difference between English and Inflected languages to make plain things sound more European. – lurker – 2015-12-07T02:34:22.913
Good question. I think the word order depends on what we 'have' as a proper noun. In hotels, I see Hotel X; in studios, I see X Studio; in cafe, I see both - X Cafe and Cafe X; in Universities, I see University *of* X more common. – Maulik V – 2015-12-07T05:32:34.510